Shopping Blog

Olivia Newton-John’s famous early 80’s song, Physical, sums up the thoughts of frantic out-of-shape Americans rushing to get in shape before being forced to bare their recently hibernating bodies in a swimsuit. Google Insights for Search 2010 trends indicate that there is a spike in interest for weight loss programs & exercise plans in April and May.














What does this mean to you as a retailer?

If you have weight loss supplements, exercise equipment, swimsuits that flatter or cover-ups, you have an audience that is looking for attention. Emphasize tips for looking leaner and highlight fashions in your swimsuit and apparel inventory that flatter. Feature exercise equipment and DVDs prominently on your website and in ad copy.

What should I feature?

According to Google Insights for Search, in the last seven days within the Fitness category, treadmill reviews and specific workouts have led consumer interest.















Be specific about the types of exercise programs and equipment you offer to minimize consumer frustration and unnecessary bounce rates. Offer testimonials and reviews to entice consumers to favor your retail store for purchase.


Posted by Keri Overman, The Google Retail Team

The New Year has started off with a bang, with a renewed commitment by many to achieve health and fitness goals. January is traditionally the month that consumers seek out new fitness equipment/programs and nutrition tips, according to Insights for Search. Each year however, consumer interest tends to shift in relation to various types of fitness products.


























What will fitness lovers seek this year? Over the last seven days, general fitness terms, P90x and treadclimbers are the top and rising search terms. Consumers also are looking to assess their healthy weight and find a local gym. If you have motivational content to keep health seekers focused on their health goals, advertise and engage consumers to ensure they think of you for their fitness needs.


















Popular nutritional vitamins and supplements terms in the last week included general vitamin and supplements, as well as specific vitamins and vitamin brands. If you offer the listed brands and products, it is paramount to notify consumers of your inventory and vast brand selection. Offer any incentive to encourage people to buy from your store or ecommerce channel. Nutritional tips are also helpful to consumers that are looking to boost their health.



















Now that you have scored a touchdown with fitness and nutritional advertising, add a two-point conversion and a standing ovation from roaring fitness-focused consumers everywhere by advertising on key apparel brands. Highlight the benefits of athletic footwear and active sportswear in addition to selection and value.


Posted by Keri Overman, Google Retail Team