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From watching Spongebob clips with the little ones to learning how to survive their challenging teen years, the many stages of motherhood can feel like they whizz by in the blink of an eye. So in celebration of Mother’s Day this year, we decided to explore and pay tribute to some of those special moments in a mother’s journey from new mom to grandmom - and how YouTube hopes to support her along the way.

In addition, to learn more about how modern moms use our platform to learn, share and discover, we partnered with TNS to survey 1,500 women, aged 18-54, all of whom have children under the age of 18 and watch videos online.

The results show that whether it’s to research the next family vacation, get in a quick workout before the kids wake up, or learn how to set up the new printer for her small business, today’s mom is using online video to learn and grow.


But it’s not just advice and how-tos that moms seek. They also turn to YouTube to wind down. In our survey, 74% of moms said they use YouTube for “me time,” watching for entertainment and relaxation purposes. But that “me time” can quickly turn to “we time.” Of the moms surveyed, 87% said they watch videos not just alone - but with their children alongside, too.
For countless reasons and throughout her journey, moms turn to YouTube in their moments of need: when they need a video to watch with the kids, when they need an answer to a question, or when they just need a laugh. And we’re so glad we can be there for them.

Happy Mother’s Day from all of us at YouTube.

                  

Posted by Netta Gross, Consumer Insights, YouTube B2B Marketing
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We all know that moms are amazing multi-taskers, the savviest of shoppers, and maintain order in the most hectic of households. But today’s mom is also hip to adopt the latest and greatest gadgets.

The Consumer Electronics Show in Las Vegas highlighted this trend by showing off gadgets for moms in the first-ever “Mommy tech” lifestyle exhibit. Device manufacturers and retailers recognize this and are increasingly reaching out to this segment, which makes 80% of household purchases and spends $1.7 trillion annually.

Gadget-makers are appealing to the time-constrained mom who wants to do it all with tablets, smartphone apps, fitness gadgets, and even high-tech baby monitors. All this “Mommy Tech” created some serious buzz and interest at CES.

What manufacturers and retailers may also know is that this is only the start of the conversation…moms tend to talk. In fact, moms mention on average 73 brands during the course of a week, and 56% of moms are likely to pass along what they hear to others.




















CE manufacturers are off to a great start in recognizing the purchasing power of this audience; they need to continue to give Moms something to talk about by to delivering relevant messaging and products.


Posted by Allison Berger, Google Technology Team
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