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Ted Talks: The Official TED Guide to Public Speaking Paperback – April 4, 2017
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A must-read insider’s guide to creating unforgettable speeches and changing people's minds.
Done right, a talk can electrify a room and transform an audience’s worldview; it can be more powerful than anything in written form. This “invaluable guide” (Publishers Weekly) explains how the miracle of powerful public speaking is achieved, and equips you to give it your best shot. There is no set formula, but there are tools that can empower any speaker.
Since taking over TED in 2001, Chris Anderson has worked with all the TED speakers who have inspired us the most, and here he shares insights from such favorites as Sir Ken Robinson, Salman Khan, Monica Lewinsky, and more— everything from how to craft your talk’s content to how you can be most effective on stage.
- Print length288 pages
- LanguageEnglish
- PublisherHarper Business
- Publication dateApril 4, 2017
- Dimensions5.31 x 0.74 x 8 inches
- ISBN-101328710289
- ISBN-13978-1328710284
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Editorial Reviews
Review
“The TED Talk has reinvented the art of rhetoric for the 21st century. Goodbye to windy academese, scientific gobbledygook, pompous moralizing, powerpoint chloroform – we now know that “ideas worth spreading” can indeed be spread far and wide, and with clarity and panache. Behind this revolution lies Chris Anderson, who had a vision that powerful ideas can improve the world and has developed a coherent philosophy and a set of guidelines for compelling communication. This book may restore rhetoric to its time-honored place as one of the essential skills of an educated citizen.” —Steven Pinker, Johnstone Professor of Psychology, Harvard University, and author of HOW THE MIND WORKS and THE SENSE OF STYLE “Nobody in the world better understands the art and science of public speaking than Chris Anderson. He has nurtured, coaxed, and encouraged so many speakers over the years (myself included) — helping us to bring forth our very best performances onstage, even when we were at our most nervous and overwhelmed. He is the absolutely perfect person to have written this book, and it will be a gift to many.” —Elizabeth Gilbert, bestselling author of BIG MAGIC and THE SIGNATURE OF ALL THINGS “This is not just the most insightful book ever written on public speaking—it’s also a brilliant, profound look at how to communicate. If you ever plan to utter a sound, this is a must-read. It gives me hope that words can actually change the world.” —Adam Grant, Wharton professor and New York Times bestselling author of GIVE AND TAKE and ORIGINALS “Over the past 25 years, TED has revitalized the whole world of conferences and speaking events. Here for the first time, Chris Anderson and the TED leadership team set out all they've learnt about the dos and don'ts of public speaking. An essential read for all event organizers and speakers. Is there a single recipe for a great speech? Of course not. But there are some essential ingredients, which the TED team sets out here with concision, verve and wit (which are also some of the ingredients). An inspiring, contemporary guide to the venerable arts of oratory.” —Sir Ken Robinson, best-selling author of THE ELEMENT, OUT OF OUR MINDS, and CREATIVE SCHOOLS. “The TED Talk may well be the defining essay genre of our time: what the pamphlet was to the 18th-century, and the newspaper Op-Ed was to the twentieth. TED Talks is the guidebook to this new language, written by the man who made into it a global force.” —Steven Johnson, bestselling author of HOW WE GOT TO NOW “Anderson shares the secrets behind the best TED presentations, believing that anyone can be taught the skills to deliver a compelling speech—TED-style or otherwise. It’s all presented very naturally and with an upbeat, positive tone …. readers will be able to use the techniques for any manner of public speaking.” —Booklist “[Anderson] covers important topics such as making a personal connection with audiences, explaining complicated subjects to laypeople, priming people to accept counterintuitive ideas, and cultivating a sense of showmanship. He also addresses aspects of preparation, such as knowing what vocal styles to avoid, planning attire, and managing nervousness.This is an invaluable guide to effective presentations, and catnip for all the TED fans out there.” —Publishers Weekly —
About the Author
CHRIS ANDERSON is the curator of TED. Trained as a journalist after graduating from Oxford University, Anderson launched a number of successful magazines before turning his attention to TED, which he and his nonprofit acquired in 2001. His TED mantra—“ideas worth spreading”—continues to blossom on an international scale. He lives with his family in New York City.
Excerpt. © Reprinted by permission. All rights reserved.
1
Presentation Literacy: The Skill You Can Build
You’re nervous, right?
Stepping out onto a public stage and having hundreds of pairs of eyes turned your way is terrifying. You dread having to stand up in a company meeting and present your project. What if you get nervous and stumble over your words? What if you completely forget what you were going to say? Maybe you’ll be humiliated! Maybe your career will crater! Maybe the idea you believe in will stay buried forever!
These are thoughts that can keep you up at night.
But with the right mindset, you can use your fear as an incredible asset. It can be the driver that will persuade you to prepare for a talk properly.
That’s what happened when Monica Lewinsky came to TED. For her, the stakes couldn’t have been higher. Seventeen years earlier, she had been through the most humiliating public exposure imaginable, an experience so intense it almost broke her. Now she was attempting a return to a more visible public life, to reclaim her narrative.
But she was not an experienced public speaker, and she knew that it would be disastrous if she messed up. She told me:
"Nervous is too mild a word to describe how I felt. More like . . . Gutted with trepidation. Bolts of fear. Electric anxiety. If we could have harnessed the power of my nerves that morning, I think the energy crisis would have been solved. Not only was I stepping out onto a stage in front of an esteemed and brilliant crowd, but it was also videotaped, with the high likelihood of being made public on a widely viewed platform. I was visited by the echoes of lingering trauma from years of having been publicly ridiculed. Plagued by a deep insecurity I didn’t belong on the TED stage. That was the inner experience against which I battled."
And yet Monica found a way to turn that fear around. She used some surprising techniques, which I’ll share in chapter 15. Suffice it to say, they worked. Her talk won a standing ovation at the event, rocketed to a million views within a few days, and earned rave reviews online. It even prompted a public apology to her from a longtime critic, feminist author Erica Jong.
Indeed, everywhere you look, there are stories of people who were terrified of public speaking but found a way to become really good at it, from Eleanor Roosevelt to Warren Buffett to Princess Diana, who was known to all as “shy Di” and hated giving speeches, but found a way to speak informally in her own voice, and the world fell in love with her.
THE DAY TED MIGHT HAVE DIED
Here’s a story from my own life: When I first took over leadership of TED in late 2001, I was reeling from the near collapse of the company I had spent fifteen years building, and I was terrified of another huge public failure. I had been struggling to persuade the TED community to back my vision for TED, and I feared that it might just fizzle out. Back then, TED was an annual conference in California, owned and hosted by a charismatic architect named Richard Saul Wurman, whose larger-than-life presence infused every aspect of the conference. About eight hundred people attended every year, and most of them seemed resigned to the fact that TED probably couldn’t survive once Wurman departed. The TED conference of February 2002 was the last one to be held under his leadership, and I had one chance and one chance only to persuade TED attendees that the conference would continue just fine. I had never run a conference before, however, and despite my best efforts over several months at marketing the following year’s event, only seventy people had signed up for it.
Early on the last morning of that conference, I had 15 minutes to make my case. And here’s what you need to know about me: I am not naturally a great speaker. I say um and you know far too often. I will stop halfway through a sentence, trying to find the right word to continue. I can sound overly earnest, soft-spoken, conceptual. My quirky British sense of humor is not always shared by others.
I was so nervous about this moment, and so worried that I would look awkward on the stage, that I couldn’t even bring myself to stand. Instead I rolled forward a chair from the back of the stage, sat on it, and began.
I look back at that talk now and cringe—a lot. If I were critiquing it today, there are a hundred things I would change, starting with the wrinkly white T-shirt I was wearing. And yet . . . I had prepared carefully what I wanted to say, and I knew there were at least some in the audience desperate for TED to survive. If I could just give those supporters a reason to get excited, perhaps they would turn things around. Because of the recent dot-com bust, many in the audience had suffered business losses as bad as my own. Maybe I could connect with them that way?
I spoke from the heart, with as much openness and conviction as I could summon. I told people I had just gone through a massive business failure. That I’d come to think of myself as a complete loser. That the only way I’d survived mentally was by immersing myself in the world of ideas. That TED had come to mean the world to me—that it was a unique place where ideas from every discipline could be shared. That I would do all in my power to preserve its best values. That, in any case, the conference had brought such intense inspiration and learning to us that we couldn’t possibly let it die . . . could we?
Oh, and I broke the tension with an apocryphal anecdote about France’s Madame de Gaulle and how she shocked guests at a diplomatic dinner by expressing her desire for “a penis.” In England, I said, we also had that desire, although there we pronounced it happiness, and TED had brought genuine happiness my way.
To my utter amazement, at the end of the talk, Jeff Bezos, the head of Amazon, who was seated in the center of the audience, rose to his feet and began clapping. And the whole room stood with him. It was as if the TED community had collectively decided, in just a few seconds, that it would support this new chapter of TED after all. And in the 60-minute break that followed, some 200 people committed to buying passes for the following year’s conference, guaranteeing its success.
Product details
- Publisher : Harper Business; Reprint edition (April 4, 2017)
- Language : English
- Paperback : 288 pages
- ISBN-10 : 1328710289
- ISBN-13 : 978-1328710284
- Item Weight : 2.31 pounds
- Dimensions : 5.31 x 0.74 x 8 inches
- Best Sellers Rank: #11,491 in Books (See Top 100 in Books)
- Customer Reviews:
About the author
CHRIS ANDERSON is the curator of TED.
Trained as a journalist after graduating from Oxford University, Anderson launched more than 100 successful magazines and websites before turning his attention to TED, which his nonprofit foundation acquired in 2001.
His TED mantra -- "ideas worth spreading" -- continues to blossom on an international scale, with more than one billion TED Talks viewed annually.
He lives in New York City.
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Learn more how customers reviews work on AmazonCustomers say
Customers find the book provides insight and advice in an easy way for anyone to understand and relate to. They also describe the writing style as great and helpful for re-evaluating their style. Readers also find the material compelling and great, with behind-the-scenes stories and excellent examples.
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Customers find the book provides insight and appreciation for some of the topics discussed. They also say the authors do an excellent job explaining both what you should do and why. Customers say the examples come alive. They say it's a great find for their personal library and provides valuable tools, tips, and techniques.
"...It is detailed and thorough, yet not difficult or dry. It has five sections (Foundation, Talk Tools, Preparation Process, On Stage, & Reflection)...." Read more
"...As I worked my way through Anderson’s thoughtful and thought-provoking material, I was reminded of the research on peak performance that Anders..." Read more
"The context gives a great deal of value to what public speakers contribute in regard to their missions and purpose...." Read more
"...He presents a highly structured framework useful for beginners all the way to seasoned professionals:•..." Read more
Customers find the writing style of the book very well written, with many examples. They also say it provides hints on becoming a more effective speaker and makes them reevaluate their style.
"...The Official TED Guide to Public Speaking is beautifully and thoughtfully put together. It is detailed and thorough, yet not difficult or dry...." Read more
"...over and over again is that this is the real power of a great talk in the right moment...." Read more
"...Mr. Anderson’s passion for the power of public speaking is so well thought out and communicated that there are many moments of revelation packed..." Read more
"..."TED Talks: The Official Guide to Public Speaking" is wonderfully written...." Read more
Customers find the book compelling, enjoyable, and strong. They also say the author exquisitely shares his stories, making the book easy to read. Customers also appreciate the great material and confident speakers.
"...anything else, what matters is that speakers are comfortable and confident, giving the talk in a way that best allows them to focus on what they’re..." Read more
"...we have to do this now, siiiigh." It turned out to be a compelling enough read to have me blaze through it in one sitting, way past my..." Read more
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Customers find the book well organized and have a good diagram of what they need to do to grasp the basics.
"...It has tactics for dealing with fear and public speaking nerves. Well organized and masterfully crafted into a quick reference guide that anyone..." Read more
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It is therefore easy to predict that a book authored by the most visible face of, and the driving force behind TED Talks is destined to become a ubiquitous guide book—perhaps eventually become a classic.
I have studied many books on public speaking. I pre-ordered this one the moment I heard of it. It has been one of the most satisfying reads on the subject yet. I recommend that if you get only one book on public speaking, let it be this one. I further recommend that no matter how many other books you have on public speaking, if you are a serious student of this engaging art, then get this book.
The Official TED Guide to Public Speaking is beautifully and thoughtfully put together. It is detailed and thorough, yet not difficult or dry. It has five sections (Foundation, Talk Tools, Preparation Process, On Stage, & Reflection). It is simultaneously pragmatic and inspiring—can’t put it down. I badly want to highlight, make notes, visit links etc., & yet I don’t because I can’t get myself to stop reading—even though very little is new to me! For sure, I will have to read this book repeatedly!
The first four sections are excellent, but it is the last section, “Reflections” that takes the book to another level. Here the author exquisitely shares his stories; how he first got exposed to TED, and his subsequent voyage to the present. It is a magical TED Talk like experience. It is the best part of the book. Only after completing this section did I get a fuller understanding of why TED has become the phenomenon it has.
If you are already knowledgeable about public speaking, I recommend you start out by reading this section first. Here are some of my highlights
• I wish to persuade you of something: That however much public speaking skills matter today, they’re going to matter even more in the future.
• There was an exhilaration in learning how many different types of expertise there were in the world.
• On day three, something really strange happened. My overstimulated brain began sparking like a lightning storm. Every time a new speaker got up and spoke, it felt like a new thunderbolt of wisdom. Ideas from one talk would connect in a thrilling way with something shared by others two days earlier.
• For my entire entrepreneurial life, my mantra has been to follow the passion. Not my passion—other people’s.
• Passion was a proxy for potential.
• We must distinguish knowledge from understanding. The key to understanding anything was to understand the context in which it sat … It is only by looking at that larger pattern that you gain actual understanding.
• So actually what made TED work was not really just the synergy between technology, entertainment, and design. It was actually the connectedness of all knowledge.
• In the years since then, I’ve become evermore convinced of the significance of the connectedness of knowledge.
• A deeper understanding of our own humanity comes not from listening to your parents or your friends, nor to psychologists, neuroscientists, historians, evolutionary biologists, anthropologists, or spiritual teachers. It comes from listening to all of them.
• We’re entering an era where we all need to spend a lot more time learning from each other.
• The revolution in public speaking is something everyone can be part of. If we can find a way to truly listen to each other, to learn from each other, the future glitters with promise.
In the first 4 sections, (Foundation, Talk Tools, Preparation Process, & On Stage) the author treats the material with even-handed erudition. He discusses common traps. His explanation and evangelization of “the throughline” is excellent, and solidified with examples from TED talks. He conveys the idea of a talk being a journey compellingly. He provides a checklist. He discusses five core tools—connection, narration, explanation, persuasion, and revelation—very well.
The author shines through as wise, thorough, and helpful; committed to sharing everything without holding back, without taking sides, or being preachy or superior.
I will cover one chapter in detail to show that this is so. Chapter 11 discusses scripting vs. not scripting, and memorizing vs. reading. Here the author shares lessons learned from the past and how they found it best not to be too rigid in rules on talk delivery, even though the rules generally make sense. He talks about a phase in preparation called the “Uncanny Valley” where everything is super-close to seeming real but is not quite there. Here are some of my highlights:
• There are many ways to prepare for and deliver a TED talk, and it’s important to find the one that’s right for you.
• More than anything else, what matters is that speakers are comfortable and confident, giving the talk in a way that best allows them to focus on what they’re passionate about.
• Today we don’t have set rules. We just have suggestions for helping speakers find the mode of delivery that will be most powerful for them.
• So what I’d say to speakers planning to memorize their talks is this: “That’s great. You’re giving yourself the best chance for a huge hit. But it is absolutely essential to take yourself through the Uncanny Valley and don’t get stuck there. If you’re not willing to commit to do that, do not memorize!”
• There’s a lot to be said for going unscripted. It can sound fresh, alive, real, like your thinking out loud … But it is important to distinguish between unscripted and unprepared. In an important talk there’s no excuse for the latter.
• Frankly the old-fashioned method of a set of punchy notes handwritten on cards is still a decent way to keep yourself on track.
• TED speakers have widely different opinions, by the way, on whether a memorized script or a prepared talk-in-the-moment is the better way to go.
• Dan Gilbert—A great talk is both scripted and improvisational. It is precisely like a great jazz performance.
• Rehearse your impromptu remarks … If everything in a talk leads in perfect lockstep fashion towards its conclusion, it wins points for logic but can leave the audience feeling as though they have been on a forced march rather than a pleasant, companionable walk.
• The majority of TED speakers do in fact script their whole talk and memorize it, and do their best to avoid letting it sound memorized.
Every chapter is equally strong. I repeat, this is a book absolutely worth owning. It is an excellent Go-To Guide book and a source of inspiration.
The author is also refreshingly blunt on occasion:
• If you’ve picked up this book because you love the idea of strutting the stage and being a TED Talk star, inspiring audiences with your charisma, please, put it down right now … Style without substance is awful.
• If you have dreams of being a rock-star public speaker, pumping your audience as you stride the stage and proclaim your brilliance, I beg you to reconsider … Inspiration can’t be performed. It’s an audience response to authenticity, courage, selfless work and genuine wisdom.
On occasion the author passes the baton to an expert colleague—to cover a subject—and then takes it back and continues. It’s a nice touch.
• Tom Rielly tells us, in his own words, about visuals and graphics—in all its technical glory.
• Kelly Stoetzel tells us, in her own words, on how to handle wardrobe stress—the last thing we need.
These lines jumped out and stuck with me:
• Done right, a talk is more powerful then anything in written form.
• Today in the connected era, we should resurrect the noble art and make it education’s fourth R: reading, ’riting, ’rithmetic … and rhetoric.
• Once people have been primed, it’s much easier to make your main argument. And how do you do that? By using the most noble tool of them all, a tool that can wield the most impact over the very long term. And its named using an old-fashioned philosophical word that I love: Reason.
• Most people are capable of being convinced by logic, but they aren’t always energized by it. And without being energized, they may quickly forget the argument and move on.
• Not every talk that is reason based will see immediate success. These talks are generally harder to process than some others, and they may not be the most popular. But I believe they are amongst the most important talks on our site, because reason is the best way of building wisdom for the long term.
• The Pinker/Goldstein dialogue may be the single most important argument contained in a TED talk, yet as of 2015 it has fewer than 1 million views. Reason is not a fast-growing weed but a slow-growing oak tree.
• At TED, most of our talks are told in more conversational language. But the ability to paint a compelling picture of the future is truly one of the greatest gifts a speaker can bring.
• Having no slides at all is better than bad slides.
• We’re planning to introduce more debate to future TED events.
On one occasion I found myself disagreeing a bit with the author. Given that Mr. Chris Anderson is the world’s foremost subject matter expert, I’m probably wrong, but I thought I’d mention it anyway. The author appears to be more accepting of the use of notes than he is of teleprompters or confidence monitors. I find this a little puzzling because the same principle should apply for all three. The golden rule when using notes is “Don’t read and speak at the same time.” I struggle to see why this cannot be applied to confidence monitors and teleprompters too.
What has alternately been called “power reading / see-stop-say technique / Churchill-Roosevelt-Reagan method” goes like this:
1. Look at the line you are about to read (from notes, computer monitor, confidence monitor or teleprompter) and take an imaginary snapshot of them.
2. Bring your head up and/or face the audience
3. Pause.
4. Look at an audience member, establish connection, and conversationally deliver the words, as if speaking to only one person.
5. Look down at the next chunk of words and take the next snapshot
6. Repeat
There is no fake eye contact or inauthenticity if this is done well. It also requires that reading notes be made differently. The main idea is “never let words come out of your mouth when your eyes are on your notes, or the teleprompter, or the computer/confidence monitor.” If interested, more details can be seen in chapter 12 of the James Humes’ book Speak Like Churchill, Stand like Lincoln.
I hope you enjoy this book as much as I did. I am certain that you can get as much value from it as I did. I thank the author for giving yet another gift to the world.
I cannot think of another person who has made more or better contributions to knowledge leadership in recent years than has Chris Anderson, a bestselling author of TED Talks: The Official TED Guide to Public Speaking, Makers: The New Industrial Revolution, Free: How Today’s Smartest Businesses Profit by Giving Something for Nothing, and The Long Tail: Why the Future of Business is Selling Less of More. Also, Anderson purchased the TED organization from Richard (“Ricky”) Wurman in 2001 and now serves as its president and curator. TED is a global community — and so is its staff. It is headquartered in New York and Vancouver, but the collaborative and global nature of its work means that TED has staffers, advisors and volunteers worldwide. Under his leadership, TED has thrived by welcoming people from every discipline and culture who seek a deeper understanding of the world. TED’s leaders believe passionately in the power of ideas to change attitudes, lives and, ultimately, the world.
Perhaps you are already familiar with TED Talks. Although much of the material in Anderson’s book is based on the Official TED Guide for public speaking, it would be a mistake to assume that the value of the material ends there. Its core principles have almost unlimited applications in all manner of speeches, talks, and presentations that include (of course) a TED Talk but also a public introduction of a major new product or service, a startup proposal to obtain VC funding, a keynote or wrap-up at a conference, or the results of as team’s due diligence on an M&A candidate.
However different the nature and extent of presentations may be, Anderson asserts: “Your number-one mission as a speaker is to take something that matters deeply to you and rebuild it inside the minds of your listeners.” He suggests five specific components on which to focus. For example,
Frame Your Story: “When I think about compelling presentations, I think about taking an audience on a journey. A successful talk is a little miracle — people see the world differently afterward. If you frame the talk as a journey, the biggest decisions are figuring out where to start and where to end. To find the right place to start, consider what people in your audience already know about your subject — and how much they care about it…The most engaging speakers do a superb job of very quickly introducing the topic, explaining why they care so deeply about it, and convincing the audience members that they should, too.” He also explains how to Develop Stage Presence, Plan the Multimedia, and Putting It All Together.
These are among the dozens of passages of greatest interest and value to me, also listed to suggest the scope of Anderson’s coverage:
o Connections with audience (Pages x-xi, 48-49, 53-59, 227-233, and 242-245)
o Chris Anderson (6-8, 37-39, 231-233)
o Body language (19-20, 48-50, and 206-207)
o Throughlines (33-35, 39-41, 42-43, and 78-79)
o Elizabeth Gilbert (42-43, 88-89, and 143-144)
o Vulnerability (50-53 and 186-187)
o Humor (53-57)
o Effective narration (59-60, 65-66, and 68-70)
o Ken Robinson (69-70 and 145-146)
o Persuasion (86-89)
o Naturalness and authenticity (130-131 and 136-139)
o Closing (168-171 and 174-175)
As I worked my way through Anderson’s thoughtful and thought-provoking material, I was reminded of the research on peak performance that Anders Ericsson and his associates at Florida State continue to conduct. Regrettably, careless reading of his key insights has resulted in substantial misunderstanding of what continues to be referred to as “The 10-000 Hour Rule.” With regard to TED, the misunderstanding would suggest that (on average) 10,000 hours must be committed to an outstanding TED Talk. Anderson leaves no doubt that the best TED Talks, this that have been the most popular — such as Ken Robinson’s “Do schools kill creativity?” and Amy Cuddy’s “Your body language shapes who you are” — required rigorous development and refinement. There can be no question about that.
However, presumably Anderson agrees with Ericsson: "“Not all practice makes perfect. You need a particular kind of practice — deliberate practice — to develop expertise. When most people practice, they focus on the things they already know how to do. Deliberate practice is different. It entails considerable, specific, and sustained efforts to do something you can’t do well — or even at all. Research across domains shows that it is only by working at what you can’t do that you turn into the expert you want to become.” It is also imperative to conduct deliberate practice under expert supervision. Hence the importance of the information, insights, and counsel that Chris Anderson provides.
Here are his concluding thoughts: “In the end, it’s quite simple. We are physically connected to each other like never before. Which means that our ability to share our best ideas with each other matters more than it ever has. The single greatest lesson I have learned from listening to TED Talks is this: “[begin italics] The future is not yet written. We are all collectively, in the process of writing it. [end italics] There’s an open page — and an empty page — waiting for your contribution.”