IP is All About Implementation and Customer Satisfaction

We extend the Schmittlein et al. model 1987 of customer lifetime value to include satisfaction. Customer purchases are modeled as Poisson events, and their rates of occurrence depend on the satisfaction of the most recent purchase encounter. Customers ...

This paper focuses on the proverbial “last mile” of the retail supply chain – i.e., delivering products to the end‐customer – and highlights the need for recognizing product type differences in configuring order fulfillment processes in electronic ...

We extend the Schmittlein et al. model (1987) of customer lifetime value to include satisfaction. Customer purchases are modeled as Poisson events, and their rates of occurrence depend on the satisfaction of the most recent purchase encounter. Customers ...