To create the new Bath Spa University logo I designed a bespoke typeface in two weights called Bath Spa New Roman. It's inspired by the beautiful v-incised traditional street signage so distinctive to the city of Bath, it mirrors the way that the letterforms are defined by light and shadow alone, altering the characters and fragmenting their form.
Credits:
Project completed at LloydNorthover.
Font created in collaboration with Mark Caneso.
