C3 Metrics is a measurement and analytics partner to large advertisers, giving them unprecedented insight into their advertising investments
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C3 Metrics provides the ‘must have’ measurement platform for large, cross-channel full-funnel advertisers. It’s a sophisticated platform powering key decisions and utilizing AI and machine learning to power real-time insights. We don’t use cookies and we are privacy regulation compliant.
C3 Metrics brings digital-level insights to complex, multi-touch consumer journeys.
Full-funnel Marketing Measurement and Analytics
C3 Metrics is a full-journey measurement and analytics partner for very large advertisers. C3 builds client-specific models, ingesting spend, exposure, site traffic and conversion data, providing clients with highly-granular reporting on spend, media effectiveness and efficiency, and results. Multi-touch attribution (assigning fractional contribution to results, by channel or media-type) is a key outcome of the effort.
C3 utilizes Artificial Intelligence and Machine Learning algorithms to connect spend and exposure data to outcomes and results. The entire approach is privacy-centric, and does not rely on third-party cookies or fingerprinting protocols: media capture is cookie-less, and C3 does not ingest PII..
The company’s offering is differentiated by the strength of its technology (the Attribution Data Cloud), and its commitment to client results and program success.
C3 Metrics fits best with certain client characteristics. Typically we see great results with:
Programs spending $10+ million annually within their media budgets
Advertisers working across 6 or more channels, with display and other digital components playing an important role
Teams having experience with advanced analytics tools, and wanting more than traditional last touch models
We’re happy to provide a customized sense of fit and potential — Build your own Scorecard below!
C3 Metrics differentiates itself in several important ways:
While we’re a ‘horizontal’ services provider, our experience is very deep within D2C, e-Commerce, Financial Services, Automotive and Healthcare or Life Sciences
Our tagging infrastructure is proprietary, client-specific, and privacy-centric
We bring strong capabilities in data ingest and quality assurance
Our client services teams are built with results and responsiveness in mind
The Attribution Data Cloud
C3 Metrics collects and ingests — and quality checks — data from the client’s sites and sources and partners. We track conversions — events and success measurements. We filter, categorize, process and model the data. And, we output that data through dashboards, feeds and analytics.
We call the system and process the C3 Metrics Attribution Data Cloud.
Build a Scorecard
Think C3 Metrics might be a good fit for your business or a client project?
We’ve pulled together a list of questions that can help assess the opportunity, and guide a discussion.
Any data provided will only be used at C3 Metrics, and only to build our response.
The C3 Difference is Results
Our programs deliver 15% + savings or efficiency gains across media spending. Savings usually outweigh costs by 6X
Unified, unbiased, independent view of all media
100% of channels included
Cookie-less tracking
Best-in-class infrastructure, designed with privacy and security
Reporting detailed to drive decisions and results
Company & Leadership
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Company History
C3 Metrics is a provider of advanced measurement and analytic tools in the D2C, financial services, automotive and healthcare marketplaces.
The Company was founded 15 years ago by a team of media buyers and marketing executives who wanted a more holistic view of advertising’s impact on results.
Today, C3 Metrics is a leading provider of those tools, with a focus on responsiveness and technology. The Company is based in Portsmouth, NH.
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Greg Collins
Greg is CEO at C3 Metrics. His experience includes extensive software development, marketing and analytic roles. Greg’s corporate experience includes Price Waterhouse, Allen & Company, Reynolds and Reynolds, Cape Fear Advisors, Basho Technologies and DataSource. He attended Williams College and the Darden School at the University of Virginia. Greg lives in Portsmouth NH and will either be at the office or outside.