Abstract

The importance of information in today’s society is still growing and information search has become an essential task in both the workplace and in private life. eSearch services provide access to the abundance of information available on the Internet by means of search engine technology. However, conventional search engines have certain limitations in dealing with the typical information overload problems. With the application of personalisation techniques search engine providers aim at moderating some of the problems by providing users with information access individualised to their needs. The aim of this paper is twofold. Firstly, techniques for personalisation of eSearch services are introduced. Secondly, the results of an empirical study of the market for eSearch services are presented. Typical examples illustrate eSearch personalisation in practice, and the diffusion of techniques and implications for further research in the domain are discussed.

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