Jump to content
1-877-763-9810 Start now

YouTube is for everyone – and every business

Create a YouTube channel for your business, and connect with passionate viewers and potential customers.

Find your business’s biggest fans

Join and upload for free

Start a channel in just a few steps. Once it’s up and running, you can use a phone or computer to create and upload videos.

Showcase your business offerings

Bring what makes you unique to life. Upload product tutorials, walk-throughs and event footage to give viewers the info that they want.

Connect with an engaged audience

YouTube is the place people go to learn, laugh and interact. Find and engage these passionate viewers with a channel.

72%

of small businesses feel that getting started on YouTube is easy.1

65%

of small-business owners with a YouTube channel say they use it to showcase their products and services.2

85%

of viewers turn to YouTube for fresh content.3

  • 72%

    of small businesses feel that getting started on YouTube is easy.1

  • 65%

    of small-business owners with a YouTube channel say they use it to showcase their products and services.2

  • 85%

    of viewers turn to YouTube for fresh content.3

Launch a channel. Start a community.

A YouTube channel is where you can show the world what makes your business unique – and you can get yours up and running in a few minutes. You can create your channel from the YouTube desktop site, mobile site or app.

create your channel

Need step-by-step guidance on how to create a YouTube channel? Check out the small-business playbook.

Make your channel yours

You can engage your audience and show what makes your business unique with a few customisation elements in YouTube Studio.

Stand out with banner images, featured videos and more. You can also add video cards and end screens to your videos to encourage your users to take action.

Get the most out of YouTube

see the small business playbook

Find out more about using YouTube, setting up a channel and reaching people with video.

 see the small business playbook
learn about live streaming

Connect with your customers in real time with live streaming on YouTube.

 learn about live streaming
visit the creator academy

Visit the YouTube Creator Academy to find lessons on many topics – including producing videos for YouTube.

 visit the creator academy
YouTube is where people are going for information. If I put information about my company out there, people can find me on YouTube.

– Roger Wakefield, Texas Green Plumbing

see their story

Check out how businesses like yours are using YouTube

  • Caffe Lena

    This legendary folk music venue brings fans together around a collection of recorded concerts.

  • BoxFit

    Workout classes on YouTube help customers break a sweat in their own homes.

  • Ayla

    The all-natural skincare brand creates tutorials to help their customers live their best lives.

  • Texas Green Plumbing

    Plumber Roger Wakefield creates a community of do-it-yourselfers on his YouTube channel.

  • Mr B's Emporium

    A children's bookshop recreates its beloved whimsical atmosphere with online storytime.

  • Favela Brass

    A music school owner uses video to teach children in less fortunate neighbourhoods.

1 Google/Ipsos, YouTube small-business study, U.S., n=866, 2020.

2 Google/Ipsos, YouTube small-business study, U.S., BR, DE, ID, IN, JP, n=1,848, 2020.

3 Google/Talk Shoppe, US, whyVideo post COVID-19 study, n=2,003, A18–64 general population video users, May 2020.

Terms and conditions for this offer:

In the below terms, "Google Ads" may mean Google Ads or Google Ads Express, as appropriate.

  1. Offer available to customers with a billing address in the United States only. One promotional code per advertiser.
  2. To activate this offer: Enter the promotional code in your account before 31 December, 2020. In order to participate in this offer, you must enter the code within 14 days of your first ad impression being served from your first Google Ads account.
  3. To earn the credit: After entering the code, your advertising campaigns must accrue costs of at least $50, excluding any taxes, within 30 days. Making a payment of $50 is not sufficient. The tracking of advertising costs towards $50 begins after you've entered the code.
  4. Once 2 and 3 are completed, the credit will typically be applied within 5 days to the Billing Summary of your account.
  5. Credits apply to future advertising costs only. Credits cannot be applied to costs accrued before the code was entered.
  6. You will not receive a notification once your credit is used up and any additional advertising costs will be charged to your form of payment. If you do not want to continue advertising, you can pause or delete your campaigns at any time.
  7. Your account must be successfully billed by Google Ads and remain in good standing in order to qualify for the promotional credit.

Full terms and conditions can be found here