Standard Banner Ad Units
Mobile Leaderboard
320x50
Requirements: |
Image
|
Logo
|
Headline / Call to Action
|
Subheadline
|
Video/Audio
|
Total Words
|
Clickthrough URL
|
Medium Rectangle
300x250
All Devices
|
✓ |
✓ |
✓ |
✓ |
|
14 |
✓ |
Super Leaderboard
970x66
Desktop
|
✓ |
✓ |
✓ |
|
|
10 |
✓ |
Mobile Leaderboard
320x50
Mobile
|
|
✓ |
✓ |
|
|
3 |
✓ |
Video Medium Rectangle
300x250
All Devices
|
|
✓ |
✓ |
|
✓ |
3 |
✓ |
- Static or Animated (15 second max animation / Looping less than 30 seconds)
- File types: JPG, GIF or HTML5
- Max Size is 50KB / Resolution - 72 DPI / Color Mode - RGB
- For Video Medium Rectangle - provide video as .mp4 or .mov file / 15 seconds max
- Total words include text in logo, headline, subheadline and call to action. In Mobile size the Headline could be the Call to Action.
- Creative must have clearly defined borders so it is not confused with normal page content.
- All assets, including camera ready and click through URL, must be provided 10 business days prior to start. All sizes are required.
Audience Extension Ad Units (sizes include Standard Banner Ad Units plus the following)
Requirements: |
Image
|
Logo
|
Headline / Call to Action
|
Subheadline
|
Total Words
|
Clickthrough URL
|
Leaderboard
728x90
Desktop
|
✓ |
✓ |
✓ |
|
10 |
✓ |
Skyscraper
160x600
All Devices
|
✓ |
✓ |
✓ |
|
8 |
✓ |
Mobile Banner
300x50
Mobile
|
|
✓ |
✓ |
|
3 |
✓ |
High-rise
300x600
All Devices
|
✓ |
✓ |
✓ |
✓ |
18 |
✓ |
- Static or Animated (15 second max animation - after which must remain static)
- No audio or video
- File types: JPG, GIF or HTML5
- Max Size is 50KB / Resolution - 72 DPI / Color Mode - RGB
- Total words include text in logo, headline, subheadline and call to action. In Mobile sizes the Headline could be the Call to Action.
- Creatives with partially black or white backgrounds must include a visible border of a contrasting color to the majority background color of the ad.
- All assets, including camera ready and click through URL, must be provided 10 business days prior to start. All seven sizes are required.
Rich Media Ad Units
Billboard
970x250 and 320x100
Footer
970x200 and 320x100
Big Foot Footer
970x400 and 320x200
Requirements: (D) Desktop (M) Mobile |
Image(s)
|
Logo
|
Headline / Call to Action
|
Subheadline
|
Clickthrough URL
|
Billboard
970x250 (D)
320x100 (M)
|
1-2 |
✓ |
5-8 words (D) 3-5 words (M) |
12-14 words (D) |
✓ |
High-rise
300x600
All Devices
|
1-2 |
✓ |
5-8 words |
12-14 words |
✓ |
Footer
970x200 (D)
320x100 (M)
|
1-2 |
✓ |
5-8 words (D) 3-5 words (M) |
12-14 words (D) |
✓ |
Big Foot Footer
970x400 (D)
320x200 (M)
|
1-3 |
✓ |
10-16 words (D) 6-10 words (M) |
20-24 words (D) |
✓ |
Overlay
970x550
All Devices
|
1-2 |
✓ |
5-8 words |
12-14 words |
✓ |
- Static or Animated (15 second max animation / Looping less than 30 seconds)
- No audio or video
- File types: JPG, GIF or HTML5
- In Mobile sizes the Headline could be the Call to Action.
- For Billboard, creatives with black backgrounds must include a visible border of a contrasting color around the entire ad. For other Rich Media, creatives with white backgrounds must include a visible border of a contrasting color around the entire ad.
- Overlay - displays once every two hours per user. Must contain an X to close and displays for 15 seconds.
- Footer must contain an X to close.
- All assets, including camera ready and click through URL, must be provided 10 business days prior to start. When applicable, desktop and mobile sizes are required.
Enhanced Rich Media Ad Units
Slider Billboard
970x250 and 320x100
Slider Footer
970x250 and 320x100
Gallery Billboard
970x250 and 320x100
Gallery Footer
970x250 and 320x100
3 Frames Big Foot Footer
970x400 and 320x200
Video Big Foot Footer
970x400 and 320x200
Requirements: (D) Desktop (M) Mobile |
Image(s)
|
Logo
|
Headline / Call to Action
|
Subheadline
|
Clickthrough URL
|
High-rise
300x600
All Devices
|
1-2 |
✓ |
5-8 words |
8-10 words |
✓ |
Slider Billboard or Footer
970x250 (D)
320x100 (M)
|
Branding: 1 Slider: 2 (1 before and 1 after) |
✓ |
5-8 words (D) 3-5 words (M) |
12-14 words (D) |
✓ |
Gallery Billboard or Footer
970x250 (D)
320x100 (M)
|
Branding: 1 Rotating: up to 6 |
✓ |
5-8 words (D) 3-5 words (M) |
12-14 words (D) |
✓ |
3 Frames Big Foot Footer
970x400 (D)
320x200 (M)
|
1 for each frame |
✓ |
10-16 words (D) 6-10 words (M) |
20-24 words (D) |
✓ |
Video Big Foot Footer
970x400 (D)
320x200 (M)
|
|
✓ |
5-8 words (D) 3-5 words (M) |
12-14 words (D) |
✓ |
- Video capability available in all sizes (video production not included)
- For Billboard, creatives with black backgrounds must include a visible border of a contrasting color around the entire ad. For other Rich Media, creatives with white backgrounds must include a visible border of a contrasting color around the entire ad.
- For camera ready materials, supply the following then OMG Creative Services will enhance:
- High-rise with Reel - Vertical .MP4 files only (1080px x 1920px with a 9:16 aspect ratio) 15 seconds or less
- Slider - 2 images 670x250 (1 before and 1 after) / 1 image branding side - 300x250 (D) and 2 images 220 x 100 (1 before and 1 after) / 1 image branding side - 100x100 (M)
- Gallery - branding side 670x250, then up to six images rotating - each 300x250 (D) / branding side 220x100, then up to six images rotating - each 100x100 (M)
- 3 Frames Big Foot Footer - 3 images 970x300 (D) / 3 images 320x120 (M)
- Video - .mp4 or .mov file / 15 seconds max
- In Mobile sizes the Headline could be the Call to Action.
- All assets, including camera ready and click through URL, must be provided 10 business days prior to start. When applicable, desktop and mobile sizes are required.
Social Media Marketing
Facebook
1200x630 or 1080x1350
Requirements: |
Image
|
Post Copy
|
Tag Client Page
|
Additional
|
Facebook |
1200x630 or 1080x1350 |
up to 30 words |
✓ |
URL for the post |
Instagram |
1080x1080 |
up to 30 words |
✓ |
up to 5 Hashtags |
- Image is Photograph only - no text, photoshop elements, logos or graphics allowed
- #ad will appear before your post
- Facebook Video and Instagram Reels - Vertical .MP4 files only (1080px x 1920px with a 9:16 aspect ratio) 15 seconds or less.
- All assets, including camera ready and click through URL, must be provided 10 business days prior to start.
eMail Marketing
eNewsLetter
650x125 and 650x250
Requirements: |
Image
|
Logo
|
Headline / Call to Action
|
Subheadline
|
Subject Line / Preview Text
|
Clickthrough URLs
|
eBlast (1-2 entities)
600x800
|
✓ |
✓ |
8-10 words |
4-6 words |
Subject Line: up to 10 words / Preview Text: up to 5 words |
1-2 |
eBlast (3-6 entities)
600x800
|
✓ |
✓ |
8-10 words |
4-6 words |
Subject Line: up to 10 words / Preview Text: up to 5 words |
3-6 |
eNewsletter
650x125 and 650x250
|
✓ |
✓ |
5-7 words |
4-6 words |
|
1 |
- eNewsletter options - Daily Headlines, In Case You Missed It, Omazing Things to Do, HOME: Your Life on the Ranch or HOME: Your Life on the Keys
- All assets, including camera ready and click through URL, must be provided 10 business days prior to start. When applicable, desktop and mobile sizes are required.
To contact a Sales Representative for more information
click here.