Prada’s Cult Raffia Tote Bag Is Summer’s Most Coveted Accessory

For the past few years, Prada’s raffia tote bag has been the cult Instagram accessory to be seen with, with A-listers, such as Rosie Huntington-Whiteley, Gigi Hadid, Dua Lipa and Hailey Bieber, all photographed clutching the summery style both at home and on holiday. Well, if you missed out last time, you’ll be happy to hear that the sell-out tote is back for 2024 in a handful of vibrant colourways.

Astute shopper Rosie Huntington-Whiteley, whose wardrobe is a tonal haven of The Row, Totême and Wardrobe NYC, shot the bag in one of her #OOTD posts, but rather than play up to its undeniable summer mood, she demonstrated the bag’s merits when in city slicker mode. The model was snapped again, on a different occasion, with her trusty Prada tote by her side, but this time in full beachside mode – think tonal separates and strappy sandals. Talk about versatile. We have no doubt that we’ll be seeing the model out and about with her Prada pal again soon.

While Rosie’s classic beige iteration is a no-brainer, we have also fallen in love with the mood-boosting paintbox brights, including a bubble gum pink, orangey-red and a mint green iteration, which are sure to be sellout successes. Dua featured her own powder blue raffia tote in a mirror selfie on Instagram, expertly styled with a bikini, stripe shirt and denim cut-offs, meanwhile Hailey used her more neutral style to balance out a grass green hoodie and hat pairing.

So, whether you opt for a pastel shade or more muted neutral, this tote is sure to be the perfect companion for your favourite wardrobe basics this season. If you thought this bag was a flash-in-the-pan bag, think again – this is one designer buy that truly has secured its place in the fashion hall of fame. If Rosie says so, who are we to argue?

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