As we learn more about the changing climate, it’s starting to become impossible to overlook the importance of prioritizing the environment. Savvy brands are making it easier than ever to go green as you invest in everything from countertops and cleaning products to flowers and jewelry. As proven by the incredible options for sustainable hotels, the luxury travel industry is turning an eye to eco-friendly practices as well.

The sustainable travel market continues to grow—as does traveler interest in the topic, according to Booking.com’s 2023 Sustainable Travel Report. After surveying 33,228 travelers from 35 countries and territories, researchers from the trip booking website found that American travelers are increasingly making sustainable selections that impact several parts of their trips. At the same time, they’re requesting even more eco-friendly options from travel companies.

“While travel may be back [after pandemic-related restrictions], rising living costs and climate anxiety has led to greater demand for more budget and planet-friendly options,” said Glenn Fogel, CEO of Booking.com. “Travel can be a force for good and travelers themselves are proving to be today’s changemakers, adopting more sustainable travel habits and seeking responsible experiences. More sustainable travel is an investment for the world.”

These shifts have the potential to make a difference. According to the World Travel & Tourism Council, 8 to 11 percent of global carbon dioxide emissions are linked to travel and tourism (mostly due to the commute to and from the destination).

When considering sustainable travel, it’s not just about turning off the lights in the hotel room or reusing towels. (Although many folks do! More than six in 10 people reuse the same towel multiple times, up 28% from 2022, and 71 percent flip off the lights and appliances at accommodations when they aren’t around.) Survey participants say they’re also seeking authentic local experiences that give back—or at least don’t interrupt—the community’s culture.

About 37 percent of respondents prefer traveling outside of peak season to reduce the risk for overcrowding; up 12 percent from last year. And 42 percent of travelers put a keen focus on making purchases at small, independent stores to support the local economy. Sustainable souvenirs sound like the perfect way to keep the memories alive back home until you can budget for your next trip!

More than four in 10 U.S. travelers (44 percent) admit that recent climate change news has inspired them to integrate more sustainable practices overall—including during travels. As a result, 68 percent are leaning into “regenerative” travel practices that leave the places they visit better when they arrive.

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