Push Notifications Software

What is Push Notifications Software?

Push notifications software automates the sending of information to customers, employees, and the general public. These proactive notifications are sent through a web browser, a mobile app, or a desktop app. The notification usually includes the brand logo, notification title, message and image, a call-to-action button or link, and an emoji. Users can send push notifications in real-time, on a set schedule, on a recurring basis, or in response to automatic triggers.

The software provides customizable rules and triggers that generate push notifications based on user behavior, geographical location, change in account status, time of day, or time intervals since the last customer interaction. These notifications are device and browser independent and can be delivered through apps even when they are not open. Push notifications software commonly provides opt-in prompts for push notifications to avoid bothering uninterested users. Personal information is not required for opt-in users, easing privacy concerns.

Push notifications software supports marketing activities, is effectively deployed by eCommerce businesses and social media companies, and allows businesses and governmental organizations to promptly communicate time-sensitive and critical information. It is used to communicate information about sales promotions, outstanding shopping cart items, and appointment reminders. Push notifications can also inform investors of significant market fluctuations and advise and alert citizenry during public safety emergencies. Notifications can be monetized by pushing advertising to your audience.

Push notification features are often included in customer engagement platforms and mobile marketing software. They also commonly provide in-software A/B testing tools.

Push Notifications Software Features

Push notifications software commonly includes many of these features.

• Mobile app, browser, and web app notifications
• Notification templates
• Drop and drag creation
• Audience segmentation
• Personalization
• Triggers
• Scheduling
• Offline notifications
• Opt-in/opt-out settings for target customers
• A/B testing
• Response tracking
• Campaign analytics
• Reporting
• Dashboards
• GDPR compliance
• Multi-browser and device support
• Integrations

Push Notifications Software Comparison

Consider the following when purchasing push notifications software.

Targeting: Robust audience segmentation features, such as A/B testing, can make a significant contribution to the success of your push notifications marketing campaigns. If your audience is complex or if you need to deepen your knowledge of how your audience engages with your marketing tools, look for push notifications software that includes these kinds of testing and segmentation features.

Analytics: Robust analytics that track click rates and conversions help optimize push notification campaigns. If push notifications are important to your overall marketing and communications plan, select a push notifications tool that allows you to closely monitor the performance of your notifications.

Integrations: Determine how your selection will integrate with your current marketing automation and CRM platforms. Easy integrations streamline marketing efforts, so look for a product that fully supports your existing tools or is part of a broader marketing and CRM platform.

Pricing Information

Push notifications software pricing is based on the number of subscribers and features offered. Depending on the vendor, pricing for 10,000 subscribers can range from $50 to $200 a month. The price usually includes unlimited notifications. Enterprise-scale operations will need to obtain a price quote. Free versions and free trials are available with limited features and a limited number of subscribers.