Name: Marketizator converts into Omniconvert
Uploaded: 2016-10-12T14:51:50.000Z
Duration: 49 s
Description: Marketizator converts into Omniconvert

Help Desk

Web and Video Conferencing

Customer Support

Classroom Management

Education

Business Intelligence (BI)

Collaboration

File Sharing

Integrated Workplace Management (IWMS)

Risk Management

Workspace Planning

Enterprise

Accounting

Payment Gateway

Finance and Accounting

Applicant Tracking

Corporate Learning Management

Course Authoring

Employee Recognition

HR Management

Leadership Development

Payroll

Talent Intelligence

Talent Management

Workforce Analytics

Workforce Management

Human Resources

3D Printing

Authorization

Cloud Storage

Content Delivery Networks (CDN)

Data Observability

Data Science

Fraud Detection

In-Memory Databases

Incident Response

Infrastructure-as-Code (IaC)

Integration Platform as a Service (iPaaS)

IoT Security

Network Monitoring

Network Performance Monitoring

Network Simulation

Output Management

Release Management

Remote Monitoring and Management

SOA Application Gateways

SOA Governance

Secure Email Gateway

Technology Scouting Software

Time Series Databases

Information Technology

A/B Testing

AI Image Generation

Ad Serving & Retargeting

All-in-One Marketing

Audio Editing

Content Management

Email Marketing

Email Testing

Landing Page

Market Intelligence

Marketing Automation

Product Sampling

Retail Media Advertising

Search Engine Marketing (SEM)

Social Media Management

Social Media Marketing

Survey & Forms Building

Web Analytics

Marketing

Project Management

Professional Services

Customer Relationship Management (CRM)

Lead Generation

Lead Generation Services

Lead-to-Account Matching and Routing

Product Configuration

Social Commerce

Sales

Secure Access Service Edge (SASE)

Security

Construction Workforce Management

Medical Billing

OSS/BSS (Operations Support/Business Support)

Vertical-Specific

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### A/B Testing
Users generally praise Omniconvert for its robust A/B testing capabilities. The ability to run tests quickly and efficiently, along with the ease of setting up tests without requiring coding skills, has been highlighted as a significant advantage by reviewers. Despite some minor bugs and glitches experienced by users, the overall consensus is that Omniconvert's A/B testing functionality is a valuable asset for optimizing website performance and driving conversion rates. The platform's features for conducting A/B tests, split testing, and personalization have been commended for their effectiveness in enhancing the user experience and providing valuable insights for website optimization.

### Conversion Rate Optimization (CRO
Users generally praise Omniconvert for its effective conversion rate optimization (CRO) capabilities. The platform is commended for its user-friendly interface and diverse features that aid in optimizing conversion rates and reducing shopping cart abandonment. Clients appreciate the valuable insights obtained through A/B testing and surveys, which contribute significantly to enhancing their understanding of site visitors and improving overall conversion performance. Additionally, Omniconvert's ability to streamline the CRO process and provide personalized recommendations tailored to individual needs is highlighted as a key strength by users.

### Website Optimization
Users generally praise Omniconvert for its website optimization capabilities. The feedback highlights the tool's effectiveness in driving conversions, improving site functionality, and providing valuable data for decision-making. While some users have encountered minor bugs and challenges with detailed analysis, overall, Omniconvert is seen as a valuable asset for enhancing website performance and maximizing conversion rates. The platform's ability to streamline A/B testing, personalize content, and optimize website layouts is acknowledged as a key strength by users, contributing to a positive user experience and improved results.

### User Experience Design
Users consistently highlight Omniconvert's user-friendly interface and the exceptional support team, emphasizing the platform's ease of use and efficiency in A/B testing. While some suggest room for improvement in popup design customization, the overall sentiment leans towards positive experiences with Omniconvert's user experience design features.

### Personalization
Reviews on Omniconvert Explore's personalization capabilities vary among users. While some users praise the extensive range of personalization options, including overlays and dynamic content features, others express concerns about the platform's personalization functionality. The ability to target specific audiences better and enhance visitor site experiences through personalization is highlighted as a key strength by some reviewers. However, there are also mentions of challenges with running personalization site-wide and the need for improvements in reporting and ease of implementation. Despite differing opinions, it is evident that personalization plays a significant role in shaping user experiences on Omniconvert Explore.

### E-commerce Optimization
Users of Omniconvert Explore have reported significant improvements in their e-commerce store's conversion rates after utilizing the platform's e-commerce optimization tools. The tool's extensive personalization options have been particularly highlighted as a key factor in driving these positive outcomes. While some users found the array of configuration choices slightly daunting, the platform's proactive support and guidance have helped mitigate any challenges faced. In essence, Omniconvert Explore appears to be a valuable asset for mid to large-scale e-commerce businesses looking to enhance their online presence through effective optimization strategies.

### Marketing and Campaigns
Users unanimously praise Omniconvert for its robust marketing and campaigns capabilities. The platform offers a wide range of functions, from A/B testing to marketing popups and surveys, allowing for diverse targeting options. Customers appreciate the platform's ease of use and centralized dashboard for comparing different campaigns. However, some users have encountered challenges when creating custom campaigns and experiments, noting occasional difficulties and bugs. Despite these limitations, the fast and helpful customer support provided by Omniconvert has been a saving grace for many users navigating through these issues.

### Data-Driven Insights
Users generally praise the data-driven insights capabilities of Omniconvert Explore, highlighting the valuable customer insights and guidance provided by the account team. However, some users express concerns about the limited availability of specialists for implementing the recommended actions based on the insights. Despite this drawback, the consensus leans towards the positive side, with users appreciating the data essential for making informed decisions to drive company growth and optimize the customer journey.

### Surveys and Feedback
Users consistently praise Omniconvert Explore's surveys and feedback features for their customization options and ability to gather valuable insights from visitors. While some users find the platform's survey and feedback tools slightly challenging to navigate without technical expertise, the proactive and helpful support provided by Omniconvert's team has been highlighted as a significant advantage. Additionally, users appreciate the diverse targeting options available for surveys, allowing for tailored feedback collection. Despite some minor concerns about the level of customization for popups used in feedback gathering, overall, users view Omniconvert Explore's surveys and feedback capabilities as a valuable asset for optimizing conversion rates and enhancing customer understanding.

Users commonly recommend the following:

1. Invest time and effort: Users believe that Omni is a good tool for those who are dedicated and ready to invest time and effort. They suggest having basic CSS and HTML knowledge to fully utilize A/B Testing with Omni. Users also advise partnering with Omni for comprehensive support and a data-driven approach.

2. Expand your needs before using Omni: Some users suggest waiting to use Omni until your needs expand if you are just starting out with Conversion Rate Optimization (CRO). They recommend having a developer on your implementation team for using Omni effectively.

3. Test out Omni before committing: Users recommend trying out Omni on your website or another one to see the results. They advise not leaving money on the table and giving Omni a try. Users think that Omni is a great tool with robust features at a good price point. They also recommend it as a customizable survey tool for business needs.

Additionally, some users highly recommend Marketizator for market analytics. They suggest shopping around and checking out other platforms but believe that you will come back to Marketizator. Users also recommend trying out the Free Plan of Marketizator before buying the premium plan as they find it an easy-to-use testing tool with qualitative features.

Users have chosen to switch from Optimize to Omniconvert for various reasons, making it their primary testing tool for continuously improving conversion rates. Omniconvert offers an easy way to test headlines and copy without requiring development, enabling users to iterate on tests and personalization quickly. Unlike Google Optimize, which is closing down, Omniconvert provides an unlimited number of experiments. Users appreciate the ability to customize surveys according to their preferences. The Omniconvert staff is known for delivering a positive experience, and the tool itself is highly regarded for its user-friendly interface that allows integration of AB testing and personalization with ease. By using Omniconvert, businesses eliminate guesswork and reduce risks in making changes to website layout and functionality. Marketing agencies rely on Omniconvert for comprehensive testing and optimization, resulting in improved conversion rates for clients. Overall, Omniconvert simplifies website optimization and modification, leading to enhanced revenue, transactions, and average order value for businesses.

Good price-performance ratio: Users have consistently mentioned that Omniconvert offers a good value for its price. Many reviewers felt that the tool provides a cost-effective solution for their conversion rate optimization needs.

Ease of use and intuitive interface: Numerous users have highlighted the ease of use of Omniconvert, emphasizing its intuitive user interface. They appreciate how easy it is to set up A/B tests and overlays, making the optimization process smoother and more efficient.

Dedicated support team: The support team at Omniconvert has received high praise from users. Reviewers frequently mention that the team is very nice, helpful, and dedicated in assisting them with any queries or issues they encounter while using the tool.

Outdated and Confusing User Interface: Many users have expressed dissatisfaction with the outdated and visually unappealing user interface of the platform. They find it confusing and difficult to navigate, which hampers their ability to complete tasks efficiently.

Complex Features Implementation: Several users have mentioned that certain features, like cookie consent, are implemented in a complex manner. This complexity adds an unnecessary layer of difficulty for users trying to incorporate these features into their websites or campaigns.

Clunky Mobile Settings and Builder: Some users have found adjusting mobile settings and moving placeholders within the builder to be clunky and unintuitive. This can impede their workflow and make it more challenging to create or modify content on mobile devices.

50 000 tested views

700 000 tested views

5 000 000 tested views

Kameleoon

Unbounce is a landing page builder for marketers. Marketers can use the drag and drop platform to create  customized, responsive landing pages for their marketing campaigns.

Premium

Essential

unbounce

Omniconvert Explore

Likelihood to Recommend

Support Rating

Testing and Experimentation

Audience Segmentation & Targeting

Split URL testing

Multivariate testing

Visual / WYSIWYG editor

Experiment workflow and approval

Standard visitor segmentation

Website personalization

Omniconvert (former Marketizator) launched the first democratic CRO platform, where users can decide the future of their CRO tool.The rebrand of Omniconvert means that users are now capable of voting for new features that enable higher conversions rates, maximizing revenue and improving user experience.

Omniconvert

Marketizator converts into Omniconvert

These features enable companies to plan, set up, and execute different types of tests (e.g. A/B, A/B/n, multivariate, split URL tests).

a/b experiment testing

Create and test variations of a website, changing site elements such as headlines, CTAs, images, page design and layout, technical SEO changes, and new feature additions and collect statistical results of each variation’s conversion rates or other metrics.

Test out larger design changes by splitting your site traffic across two different landing pages to identify which site performs the best. It can be used to test the impact and feasibility of things such as new designs, personalization efforts, and new site architecture.

Ability to test multiple site design changes at once across one or multiple variations and identify which variation impacts conversion rates, or other predefined goals, the most.

Multi-page/funnel testing

Create an experiment that makes changes across multiple pages, like a funnel or a site-wide experience.

Cross-browser testing

Preview your experiments across multiple browsers at once.

Mobile app testing

Ability to run tests to optimize mobile applications.

Test significance

Ability to set the statistical significance level, or confidence interval, of a given test, for example at the 90% or 95% level.

Set up A/B testing campaigns using a WYSIWYG editor to create site versions and preview design changes before testing them. These editors often don’t require coding knowledge in order to operate them.

Advanced code editor

Allows users to create and edit experiments with HTML, CSS, JS.

Page surveys

Create on-page surveys and select which segment of users are asked survey questions using defined audience segments (e.g. new vs. returning users, mobile users, desktop users, etc).

Visitor recordings

Watch recordings of user sessions to gain insights on site visitor behavior and identify areas to improve site visitor experience.

Preview mode

Preview your experiment before running it live on your site or app.

Test duration calculator

Automatic calculation of the estimated test duration needed to gain statistically significant results.

Experiment scheduler

Ability to schedule experiments to run, or not run, during specific times (e.g. Not to run during a holiday weekend or while a site-wide promotion is going on).

Ability to assign different phases of the experiment process to your team and approve next steps for an experiment or campaign.

Dynamic experiment activation

Ability to activate an experiment after the page’s initial load based on a set of conditions (e.g. if the visitor takes certain actions).

Client-side tests

Ability to run client-side tests (e.g. A/B, A/B/n, multivariate, and funnel tests) to test out UI changes.

Server-side tests

Ability to run server-side tests (e.g. A/B, A/B/n, multivariate, and split URL tests) to test out more complex design changes, roll out features to specific audience segments, or split site traffic between different site versions.

Mutually exclusive tests

Ability to make tests mutually exclusive so that a given visitor is only part of one test at a time, this helps prevent tests from interfering with one another.

A set of tools used for website optimization experiments (e.g. A/B, A/B/n, funnel, split URL, multivariate tests) that can help users segment their audience in to different groups for the purpose of exposing specific audiences to tests or personalization efforts.

Ability to segment, or target audiences based on criteria you set (e.g. URL, cookies, IP address, custom javascript, traffic source, device, browser, language, ad campaign, geo-targeting, time of day) and enable tests to run for specific visitor segments.

Behavioral visitor segmentation

Ability to segment, or target audiences based on whether or not they have performed certain actions, such as clicking on a CTA, and enable tests to run for specific visitor segments.

Traffic allocation control

Ability to set what percentage of website traffic receives specific test variants in order to roll out code only to a subset of site visitors.

Ability to optimize user experience for individual site visitors based on certain characteristics and past actions (e.g. past purchases, geolocation, demographics, device type, referral source, etc..). An example of this is product and/or content recommendations based on visitor characteristics.

Results and Analysis

Tools that allow users to evaluate the results of website optimization tests (e.g. A/B, A/B/n, multivariate, and split URL tests), or view visitor interaction with webpages and specific site elements.

Heatmap tool

A tool that shows which elements of the page generate the most visitor engagement.

Click analytics

Click analytics reports display how many clicks certain page elements receive and provides visitor engagement insights.

Scroll maps

Scroll maps display how far down the page users scroll.

Form fill analysis

Enables users to view visitor interaction with forms and identify which parts of the form visitors fill out first and which fields lead to increased visitor drop-off.

Conversion tracking

Enables users to set up and customize conversion funnels to track site visitors' journeys and determine areas that see the most visitor drop-off.

Omniconvert Explore

Overview

What is Omniconvert Explore?