The Strategy and Tactics of Pricing: A Guide to Growing More Profitably International Student Edition
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The Strategy and Tactics of Pricing is the most well-established and influential strategic pricing text available, relied on by practitioners and students globally as a core guide for value-based pricing. The book explains how to balance the ability to create and extract value through from markets by managing pricing decisions in a more strategic and profitable manner. Rather than calculating prices to cover costs or to achieve sales goals, readers...
Format:Hardcover
Language:English
ISBN:1032016817
ISBN13:9781032016818
Release Date:July 2023
Publisher:Routledge
Length:336 Pages
Weight:1.86 lbs.
Dimensions:0.8" x 7.0" x 10.0"
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