The self-made businessman and self-proclaimed S.O.B. who masterminded USA Today reveals how he rose from Associated Press reporter to CEO of Gannett newspapers. Reprint. NYT. This description may be from another edition of this product.
Al Neuharth taught me a lot about how to survive in the modern world. He's an unapologetic SOB and you either love him or hate him. This book is fabulous--I own three copies.
Wonderfully written!!
Published by Thriftbooks.com User , 21 years ago
I enjoyed reading this book. Al was definitley a loveable S.O.B..The man really built an empire in spite of all the critics that believed an National paper was a ridiculous idea. He did it with style, grace, and charm. The book also reminded me of an old saying "every failure plants a seed of an equivalent success."
It is a great book
Published by Thriftbooks.com User , 21 years ago
A great autobiography by the founder of USA today. I read this book in one sitting and totally admire his fierecely competitive attitude. He made no excuse for being an sob, and did everything to get to the top. He admits that he can be funny, charming to his friends, and a nasty sob to his enemies. His adaptability while maintaining a laser-like focus on the ultimate goal is a lesson for young people to emulate.
Classic
Published by Thriftbooks.com User , 22 years ago
This is the funniest, wittiest, and most informative business book that I've ever read. It's not for the weak hearted and weak kneed, though. Al was a ruthless SOB who did things his way, and ignored the naysayers!!A true business maverick writes his memoirs. Great read! Whenever I need to get back to the business basics, I pull this book out. I've read it so many times that my copy is dog-eared.
Al Neuharth is God!
Published by Thriftbooks.com User , 23 years ago
My favorite business book by a mile! This book provides wonderful, albeit eccentric, "words of wisdom" from one of the greatest visionaries of the 20th century. Long live Al Neuharth, his treehouse overlooking NASA, USA Today, and "Bigger and Colder Martini's"!
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