A Swindon museum has been granted planning permission for two new signs.

The Science Museum on Red Barn Lane, Wroughton, has been granted permission to put up two free-standing, non-illuminated signs after a planning application was approved.

The application was submitted on behalf of the museum and reviewed by Swindon Borough Council's planning department.

The application was submitted on October 21 and was approved by the case officer, Elizabeth Williams.

The signs will be placed at the entrance of the museum, which is located to the south of Wroughton village within the North Wessex Downs National Landscape.

Read more: Science Museum wants signs up at new Wroughton centre

The signs, which are designed to be in keeping with the local area, will not be illuminated and have been deemed to have no impact on the character and appearance of the surrounding national landscape.

The signs have been designed to be appropriately sized and scaled, with the council concluding they will not be excessively bright or bold.

The planning department assessed the application based on the Swindon Borough Local Plan 2026, particularly sections focusing on sustainable development principles, high-quality design, transport and development, historic environment and heritage assets, and landscape character and historical landscape.

The signs also comply with the Town and Country Planning (Control of Advertisements) (England) Regulations 2007 (as amended), which state that advertisements should be in the interests of amenity and public safety.

The Science Museum's signs were also deemed not to compromise public safety.

The council's highways department raised no objections to the placement of the signs.

The signs will be entirely on private land and will not obstruct public highways.

They will not include any elements such as fine print or animations that could be distracting to passing motorists.

As the signs will not be illuminated, they will not cause any distractions to road users.

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The highways officer has also added an informative note to the approval, advising the applicant of the collapse radius.

This means the signs should ideally be at least 1.85 metres away from any public highway to prevent any possible danger to the public during unusual events, such as a collision or extreme weather conditions, which may cause the sign to collapse.

The applicant is also advised to ensure that at least £5 million liability insurance is secured against any such eventuality.

The Science Museum now has the green light to proceed with the display of their new entrance signs, which are set to enhance the visitor experience.

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