Last month, The Trade Desk launched their Sellers and Publishers Report, which announced the Global 100 list and the Sellers and Publishers 500+. Both curated lists were created in partnership with Sincera, and rank each destination on the open internet according to a range of criteria including advertising quality, reach, decisioned programmatic inventory, supply path efficiency, and distribution quality.
For a helpful breakdown of these lists, what they mean for publishers, and how buyers should be thinking about them, see Ari Paparo of Marketecture's recent newsletter.
To learn more about Sincera and how our rich metadata can help with lists and curation, subscribe to our mailing list.
Last month, The Trade Desk launched their Sellers and Publishers Report, which announced the Global 100 list and the Sellers and Publishers 500+. Both curated lists were created in partnership with Sincera, and rank each destination on the open internet according to a range of criteria including advertising quality, reach, decisioned programmatic inventory, supply path efficiency, and distribution quality.
For a helpful breakdown of these lists, what they mean for publishers, and how buyers should be thinking about them, see Ari Paparo of Marketecture's recent newsletter.
To learn more about Sincera and how our rich metadata can help with lists and curation, subscribe to our mailing list.