IAS and Sincera announced today a multi-year, strategic partnership to enhance AI-driven measurement and optimization solutions to drive omnichannel media quality. The partnership provides IAS with unique metadata to enhance media quality and drive unique solutions across channels including the open web, CTV, in-app, and social.
“Sincera’s metadata matched with IAS’s product suite will enhance our capabilities to deliver actionable data for advertisers looking to invest across all digital channels,” said Sam Cox, SVP of Product Management at IAS. “We’re excited to deepen our partnership with Sincera as we continue to innovate at a rapid pace and bring enhanced solutions for advertisers and publishers as they seek to maximize media ROI with AI-driven measurement and optimization.”
The collaboration between Sincera and IAS aims to elevate industry standards and deliver unparalleled solutions to advertisers and publishers alike as they seek to maximize return-on-investment (ROI) and safeguard and scale their brands. Leveraging Sincera’s metadata, IAS will accelerate the development and adoption of products across critical areas like MFA (Made for Advertising) and Quality Attention.
“IAS is committed to going beyond verification as the needs for buyers and publishers are increasing and becoming more complex, especially in a post-cookie world,” said Mike O’ Sullivan, Co-Founder, Sincera. “AI-driven solutions require deep signal data for creation. Sincera’s industry-leading metadata, combined with IAS’s dedication to bringing innovative brand safe solutions to market form a powerful partnership with a global reach.”
With consumer privacy concerns and regulatory changes reshaping the digital advertising landscape, Sincera aims to provide more metadata and signal to its customers, in an effort to create a more secure, transparent, and effective advertising environment. Together, the two companies are committed to advancing industry standards and empowering advertisers and publishers with the tools and insights needed to navigate the complexities of the modern media landscape.
The partnership follows IAS’s expansion of its Made for Advertising (MFA) AI-driven product, trained against Sincera’s deep library of metadata, to provide advertisers the first solution that can measure and optimize against both MFA and Ad Clutter sites to drive maximum efficacy across the programmatic buying process. As opposed to a static exclusion list, IAS uses advanced machine learning technology and additional signals built into IAS’s core platform to intelligently identify MFA and Ad Clutter sites.
In addition, IAS will support Sincera’s Device Lab, enabling further investment in CTV and In-App channels. Focused on advancing capabilities in Connected TV (CTV) and In-App environments, Sincera’s Device Lab will serve as a hub for cutting-edge research and development, driving greater co-innovation across emerging formats.
For more information about IAS’s MFA solutions, please visit: [LINK]
For more information about Sincera, please visit: [LINK]
IAS and Sincera announced today a multi-year, strategic partnership to enhance AI-driven measurement and optimization solutions to drive omnichannel media quality. The partnership provides IAS with unique metadata to enhance media quality and drive unique solutions across channels including the open web, CTV, in-app, and social.
“Sincera’s metadata matched with IAS’s product suite will enhance our capabilities to deliver actionable data for advertisers looking to invest across all digital channels,” said Sam Cox, SVP of Product Management at IAS. “We’re excited to deepen our partnership with Sincera as we continue to innovate at a rapid pace and bring enhanced solutions for advertisers and publishers as they seek to maximize media ROI with AI-driven measurement and optimization.”
The collaboration between Sincera and IAS aims to elevate industry standards and deliver unparalleled solutions to advertisers and publishers alike as they seek to maximize return-on-investment (ROI) and safeguard and scale their brands. Leveraging Sincera’s metadata, IAS will accelerate the development and adoption of products across critical areas like MFA (Made for Advertising) and Quality Attention.
“IAS is committed to going beyond verification as the needs for buyers and publishers are increasing and becoming more complex, especially in a post-cookie world,” said Mike O’ Sullivan, Co-Founder, Sincera. “AI-driven solutions require deep signal data for creation. Sincera’s industry-leading metadata, combined with IAS’s dedication to bringing innovative brand safe solutions to market form a powerful partnership with a global reach.”
With consumer privacy concerns and regulatory changes reshaping the digital advertising landscape, Sincera aims to provide more metadata and signal to its customers, in an effort to create a more secure, transparent, and effective advertising environment. Together, the two companies are committed to advancing industry standards and empowering advertisers and publishers with the tools and insights needed to navigate the complexities of the modern media landscape.
The partnership follows IAS’s expansion of its Made for Advertising (MFA) AI-driven product, trained against Sincera’s deep library of metadata, to provide advertisers the first solution that can measure and optimize against both MFA and Ad Clutter sites to drive maximum efficacy across the programmatic buying process. As opposed to a static exclusion list, IAS uses advanced machine learning technology and additional signals built into IAS’s core platform to intelligently identify MFA and Ad Clutter sites.
In addition, IAS will support Sincera’s Device Lab, enabling further investment in CTV and In-App channels. Focused on advancing capabilities in Connected TV (CTV) and In-App environments, Sincera’s Device Lab will serve as a hub for cutting-edge research and development, driving greater co-innovation across emerging formats.
For more information about IAS’s MFA solutions, please visit: [LINK]
For more information about Sincera, please visit: [LINK]