Stringo Media

Challenge

An eCommerce company offering high-quality electric bikes struggled with data accuracy due to the impact of ad blockers and privacy measures, such as Intelligent Tracking Prevention (ITP). This caused significant gaps in tracking customer journeys, making it difficult to optimize paid media campaigns effectively. As a result, the company could not identify which marketing channels were driving conversions, leading to inefficiencies and missed growth opportunities.

Solution

We partnered with the company to implement server-side tracking using Stape.io and Google Tag Manager (GTM). By shifting from client-side to server-side tracking and using first-party cookies, the company could bypass ad blockers and privacy restrictions, resulting in more accurate data collection. The enriched data shared with advertising platforms such as Meta and Google Ads also improved conversion tracking and allowed for more effective campaign optimization and audience targeting.

Result

With server-side tracking in place, the company regained control over their data, improving data accuracy by up to 30%. This enabled clearer attribution of marketing efforts, leading to optimized campaigns, more efficient resource allocation, and ultimately improved business outcomes.

Challenge

A financial technology startup entered the competitive fintech space with a unique value proposition but struggled to acquire users at a sustainable cost. High media acquisition costs were rapidly depleting resources, posing a significant challenge to scaling their business effectively. The company needed a strategic partner to reduce these costs while maintaining growth.

Solution

To address the challenge, the startup partnered with Stringo Media, which implemented a multifaceted paid media strategy. Rather than relying solely on traditional advertising, Stringo Media integrated content marketing into the startup’s paid media efforts. This approach combined compelling, value-driven content with targeted advertising across multiple platforms, allowing the startup to reach and engage their ideal audience more effectively.

Result

Stringo Media’s innovative strategy led to a 50% reduction in media acquisition costs. By integrating content marketing with paid media, the company was able to allocate resources more efficiently and significantly scale its user acquisition efforts. This approach allowed for sustainable growth, transforming the company's trajectory and positioning them for long-term success in the fintech industry.

Challenge

A leading online financial services company, providing flexible funding solutions to small and medium-sized businesses, was heavily reliant on third-party lead providers for customer acquisition. This dependency limited their ability to scale quickly, adapt to market changes, and increased acquisition costs. They needed to develop an internal lead generation strategy that would reduce costs, improve scalability, and give them greater control over their marketing efforts.

Solution

Stringo Media partnered with the company to design and implement a comprehensive marketing strategy focused on building an internal lead generation engine. The approach included expanding paid media channels, enhancing data capabilities for real-time optimization, and developing creative assets aimed at increasing engagement and conversions. This diversified strategy allowed the company to shift focus away from third-party lead providers and gain more control over their acquisition process.

Result

The partnership led to a 250% increase in PPC efforts, optimizing bids and targeting strategies to significantly reduce lead costs while maintaining volume. The company successfully diversified their advertising portfolio by launching campaigns across 15 new platforms, giving them greater flexibility and scalability. Additionally, real-time data integration empowered them to make dynamic, data-driven decisions, further optimizing campaign performance and lowering dependency on external lead prov