Promoting the insertion of low-income youth from public schools into the labor market.
Transforming brazilian socioeconomic reality through youth employability.
Act ethically, professionally and transparently, prioritizing collaboration, diversity and excellence.
The PROA Institute was created in 2007 with the aim of training and inserting low-income young people, coming from public schools, into the job market. Through personal and professional development, PROA has already impacted more than 70 thousand young people and today operates in 12 states: SP, RJ, MG, SC, RS, PR, PE, BA, GO, DF, MS and PA with two projects: PROPROFISSÃO and the PROA Platform.
Alini Dal'Magro has a Master's Degree in Entrepreneurship from USP, and a degree in Administration from UFSC.
She served as Head of the Technical Education Business Unit at Somos Educação and PMO responsible for the merger of Saraiva Educação.
Experience with new businesses, design and development of online courses, leadership of multidisciplinary teams, digital transformation and company structuring. She is currently CEO of Instituto PROA.
Regiane studied Psychology at the University Center of Faculdades Metropolitanas.
She coordinated the human resources area at companies such as: Page Personnel, Hays and PepsiCo.
Today she works as Employability Manager at Instituto PROA, being responsible for managing the employability team, relationship with employers, and the perfect match between young people and job offers.
Wesley attended the Mechanical Technician Course, graduated in Science with a major in Mathematics.
With specializations Lato Sensu in Institutional Psychopedagogy, in Digital Technologies and Innovation in Education and in Teaching in Technical and Higher Education (studying). Acting at Senac from 2008 until 2021, as a teacher of technical courses, free and corporate service and for 6 years as a PROPROFESSION teacher.
He is currently the Pedagogical Coordinator at Instituto PROA, responsible for all pedagogical actions at the institution.
Bruna Barletta studied Law at the Pontifical Catholic University of São Paulo and is a Master's in Law from Columbia University in New York.
She has worked as a lawyer at companies such as: Demarest Advogados, and Columbia Law School. She was also an educational policy analyst at the Lemann Foundation.
Today, she works as Institutional Coordinator at Instituto PROA, being responsible for structuring and organizing the administrative, financial, legal, and people and management areas.
Érica has a degree in Anthropology from the Federal Rural University of Rio de Janeiro.
She coordinated the administrative and human resources areas in companies such as: AGF group, Sintraconst Rio, OLX and Humanizadas.
She works as Employability Manager at Instituto PROA in the State of Rio de Janeiro, being responsible for the relationship with employers in Rio de Janeiro, and the perfect match between Rio's young people and vacancies.
Ricardo attended a Technical Drawing and Mechanical Projects course, graduated in Industrial Design and Architecture and Urbanism, and completed postgraduate studies in Ergonomics and Architecture Project Management.
He worked at Senac from 2011 to 2021, where he taught and developed courses in the areas of Computer Graphics and Architecture, as well as teaching classes at ETEC São Paulo.
Currently, he is the Coordinator of PROPROFISSÃO at Instituto PROA.
Ana Laura studied Literature at the University of São Paulo and MBA in Administration at FIA.
She has worked as a didactic content editor in companies such as: Stage Educacional, Editora do Brasil, Saraiva Educação and FTD Educação.
She is currently the Product and Engagement Coordinator at Instituto PROA, responsible for coordinating the PROA Platform and engaging young people.
Darlene Nogueira holds a degree in Marketing from Universidade Nove de Julho and in Commercial Management from Universidade Anhembi Morumbi, with a postgraduate degree in Marketing and Communication. With 15 years of experience in the Commercial field, including 7 years in the Education sector at institutions such as Universidade São Judas Tadeu, Anhembi Morumbi, and FMU. Currently, she is the Customer Service Supervisor at Instituto PROA, responsible for the student experience team.
Letícia has a degree in Law, Business Administration and a postgraduate degree in Leadership and Coaching. He coordinated the commercial of two large companies focused on the educational area: Kroton and Unyleya.
Today he works as an Employability Specialist at Instituto PROA in the Southern Region of the country, being responsible for contacting employers in RS and SC, and the perfect match between young southerners and vacancies.
Mayla holds a degree in Commercial Management from Anhembi Morumbi and has a career spanning over 10 years in the educational and commercial sectors. Her experience includes roles at renowned institutions such as Vanzolini, Laureate, and Anima.
She holds a bachelor's and master's degree in Social Sciences from the Federal University of São Paulo.
For the past 4 years, she has been working with data analysis and management.
She worked as a coordinator of educational projects in the Tech area at the organization Todas as letras and as a researcher and data analyst at Fiotec-Fiocruz, in the PrEP 15-19 project.
Túlio Freitas studied Systems Analysis and Development at Centro Universitário Monte Serrat.
He has worked as a web and front-end developer at companies such as: CaSoft, Factor Business Solutions, AllClick and Acesso Soluções e Pagamentos.
He is currently a Product Specialist at Instituto PROA, being responsible for developing the PROA Platform.
Bachelor of Industrial Design from São Judas Tadeu University, Technical Degree in Data Processing from ETEC, and also pursued a postgraduate degree in E-Learning Innovation at FMU. Always operating at the intersection of Design and Technology, began working in the field of education in 2016 and specialized in E-Learning Platform Administration during four years of employment at Espro.
Hugo is a Management Processes student who started his career in the commercial sector. With 1 year of experience in insurance policy management, he transitioned to the Talent department at a Recruitment and Selection Consulting firm. Over the course of 5 years, he was responsible for managing relationships with the company's key clients, focusing on commercial positions.
Currently, he serves as an Employability Analyst with the mission of supporting young individuals in entering the job market at PROA.
Izabelly graduated from the PROA Institute and is currently pursuing a degree in Business Administration. She gained experience as a young apprentice at Ultragaz and also participated in the selection process for PROPROFISSÃO, working in various administrative roles. Currently, she is involved in the financial management of benefits for students, handling contracts, and managing supplier databases.
Nathália studied Trilingual Executive Secretariat at FMU.
She has worked as a secretarial intern at Colégio Visconde de Porto Seguro for 2 years. She was also a bilingual receptionist and commercial assistant at JHSF.
She is currently Executive Assistant at Instituto PROA, managing internal and external meetings, receiving and directing calls, in addition to organizing travel and the CEO's agenda.
Graduated in International Relations (PUC Minas), she has experience with the entire sales funnel, from the beginning of the connection to maintaining good relationships with partners.
She is currently a Partnership Analyst at Instituto PROA, responsible for the relationship with employers in Minas Gerais, Rio de Janeiro, and the new states that are coming, always seeking the perfect alignment of young people with opportunities!
Renan, a 29-year-old from São Paulo, holds a degree in Gastronomy and has a 5-year career in the commercial field.
Throughout his career in education, he has worked at higher education institutions within the Ânima group, developing and implementing innovative actions in B2B and B2C businesses.
At PROA, he works as a partnerships analyst, seeking opportunities for young people in São Paulo and the Southern Region.
Mariane Oliveira graduated from Instituto PROA and is studying Publicity and Advertising.
She had experience in the marketing area as an intern at advertising agencies: Akm Performma and Lew'Lara\TBWA.
Currently, she is Marketing Analyst at Instituto PROA, responsible for publicizing the Plataform PROA selection process, website and event organization.
Thayany graduated from Instituto PROA and is studying Psychology at Anhanguera Educacional.
She has previously worked as an administrative assistant at KeroMais.
She is currently a Project Assistant at Instituto PROA, being responsible for managing the activities of students in the PROA Platform course.
Andressa graduated from Instituto PROA and took the Professional qualification course in Administrative Routines at Asam.
She had experience in the administrative area as a young apprentice at the Honda Dealer company. Worked for 1 year and 6 months in the PROPROFESSION selection process in São Paulo and Recife.
She is currently an assistant in pedagogical operations at PROPROFESSION developing activities to support the engagement of PROPROFESSION students and assists in the pedagogical operations of the project.
Janine Ribeiro, a graduate of Instituto PROA and currently studying Pedagogy at Anhembi Morumbi, brings solid experience in both commercial and educational areas.
She currently holds the position of Growth Marketing Assistant, with the mission of promoting the selection process and recruiting young people.
Over 36,000
lives impacted
85%
of young people trained are employed
2%
evasion
97,22% presence
I want to be a professional who shows people who come from the same place came that the path I took is possible, just believe and go for it. I am very grateful to PROA.”
I am a channel for change not only for my life, but for my family’s life. If I get a solid career, I’ll help my parents and guarantee them what they haven’t had.
When I saw that I would have the opportunity to do something related to technology, I was enchanted by the course. With PROA I’ve learned to believe in myself, to see new opportunities and to pursue my dreams.
At PROA, I’ve learned not only how to program but also the behavioral and emotional part. It was a unique opportunity to develop myself and be directed to the job market.
I knew where I was going, but I didn’t know how. During the course, I got to know colleges, companies and new skills that made me know myself better. At PROA, I learned to build my cultural background.
Now the training of young people is focused on the technology area, the young person finishes the course ready to be hired as a Junior Full Stack Web Developer.
Learn moreIt is an online course consisting of training paths that train young people professionally and develop their socio-emotional skills, the young person finishes the course ready to be hired as a Young Apprentice or for first job vacancies.
Learn more
They are the most prepared young people for the job market.
Lists of young people’s qualifications:
Preparation for the Labor Market
Behavioral Training
Structured Life Project
Career Planning
Cultural Repertoire
I want to employ
A group of entrepreneurs came together with a common dream: to help young people with few opportunities to become masters of their own lives. Based on this objective, Susanna Lemann, Marcelo Barbará and Florian Bartunek founded Instituto PROA.
PROA started operations in São Paulo and Rio de Janeiro with a course in small repairs in mechanics, automotive painting and business management.
Even in a year of strong global crisis, new financiers arrive at PROA: Instituto Credit Suisse Hedging-Griffo and RB Capital join Fundação Lemann. The course that was previously divided into mechanics, automotive painting and business management classes, now the focus is on business management only.
Quantitative leap: an increase from 190 to 300 young people benefited.
PROA's first opportunities fair and new employers board the boat to support young people in finding their first job.
Strengthening of our network of volunteers who collaborate for the development of young PROANES in events and activities.
Historical result: 336 graduated students, 55% of PROA students fulfill their dream of starting higher or technical education, 97% attend the course, 88% young employees.
PROA completes more than 1,000 young people trained and ready for the job market!
Fundação Casas Bahia boards the boat to support us in transforming lives.
Students Raissa Joseph and Larissa Cardoso create a rap that expresses exactly what young people feel when they become PROANES.
PROA completes its first 10 years with 10 impact components: purpose, teamwork, expanding horizons, leadership, experience, recognition, transparency, management, achievement and excellence.
PROACOINS appears, the PROA game that encourages users to circulate through thousands of cultural attractions, receiving credits for each question answered about the missions, being able to convert the coins into cultural or educational benefits.
The first PROA Talks, an event that brought together more than 800 PROANES at the Municipal Theater of São Paulo, with speakers Luiza Heleza Trajano (Magazine Luiza), Nathalia Arcuri (Me Poupe!), Rodrigo Galvão (Oracle) and Tiago Alves (Regus ).
Launch of the PROA teaching system “Youth on Board of the Future” composed of teaching materials to support young people: Life Project, Communication, Logical Reasoning and Experiences.
The PROA Platform is born, whose main objective is to train more than 400 thousand young people online for the job market, with a focus on teaching socio-emotional subjects.
Alini Dal'Magro has a Master's Degree in Entrepreneurship from USP, and a degree in Administration from UFSC.
She served as Head of the Technical Education Business Unit at Somos Educação and PMO responsible for the merger of Saraiva Educação.
Experience with new businesses, design and development of online courses, leadership of multidisciplinary teams, digital transformation and company structuring. She is currently CEO of Instituto PROA.
Regiane studied Psychology at the University Center of Faculdades Metropolitanas.
She coordinated the human resources area at companies such as: Page Personnel, Hays and PepsiCo.
Today she works as Employability Manager at Instituto PROA, being responsible for managing the employability team, relationship with employers, and the perfect match between young people and job offers.
Wesley attended the Mechanical Technician Course, graduated in Science with a major in Mathematics.
With specializations Lato Sensu in Institutional Psychopedagogy, in Digital Technologies and Innovation in Education and in Teaching in Technical and Higher Education (studying). Acting at Senac from 2008 until 2021, as a teacher of technical courses, free and corporate service and for 6 years as a PROPROFESSION teacher.
He is currently the Pedagogical Coordinator at Instituto PROA, responsible for all pedagogical actions at the institution.
Bruna Barletta studied Law at the Pontifical Catholic University of São Paulo and is a Master's in Law from Columbia University in New York.
She has worked as a lawyer at companies such as: Demarest Advogados, and Columbia Law School. She was also an educational policy analyst at the Lemann Foundation.
Today, she works as Institutional Coordinator at Instituto PROA, being responsible for structuring and organizing the administrative, financial, legal, and people and management areas.
Érica has a degree in Anthropology from the Federal Rural University of Rio de Janeiro.
She coordinated the administrative and human resources areas in companies such as: AGF group, Sintraconst Rio, OLX and Humanizadas.
She works as Employability Manager at Instituto PROA in the State of Rio de Janeiro, being responsible for the relationship with employers in Rio de Janeiro, and the perfect match between Rio's young people and vacancies.
Ricardo attended a Technical Drawing and Mechanical Projects course, graduated in Industrial Design and Architecture and Urbanism, and completed postgraduate studies in Ergonomics and Architecture Project Management.
He worked at Senac from 2011 to 2021, where he taught and developed courses in the areas of Computer Graphics and Architecture, as well as teaching classes at ETEC São Paulo.
Currently, he is the Coordinator of PROPROFISSÃO at Instituto PROA.
Ana Laura studied Literature at the University of São Paulo and MBA in Administration at FIA.
She has worked as a didactic content editor in companies such as: Stage Educacional, Editora do Brasil, Saraiva Educação and FTD Educação.
She is currently the Product and Engagement Coordinator at Instituto PROA, responsible for coordinating the PROA Platform and engaging young people.
Darlene Nogueira holds a degree in Marketing from Universidade Nove de Julho and in Commercial Management from Universidade Anhembi Morumbi, with a postgraduate degree in Marketing and Communication. With 15 years of experience in the Commercial field, including 7 years in the Education sector at institutions such as Universidade São Judas Tadeu, Anhembi Morumbi, and FMU. Currently, she is the Customer Service Supervisor at Instituto PROA, responsible for the student experience team.
Letícia has a degree in Law, Business Administration and a postgraduate degree in Leadership and Coaching. He coordinated the commercial of two large companies focused on the educational area: Kroton and Unyleya.
Today he works as an Employability Specialist at Instituto PROA in the Southern Region of the country, being responsible for contacting employers in RS and SC, and the perfect match between young southerners and vacancies.
Mayla holds a degree in Commercial Management from Anhembi Morumbi and has a career spanning over 10 years in the educational and commercial sectors. Her experience includes roles at renowned institutions such as Vanzolini, Laureate, and Anima.
She holds a bachelor's and master's degree in Social Sciences from the Federal University of São Paulo.
For the past 4 years, she has been working with data analysis and management.
She worked as a coordinator of educational projects in the Tech area at the organization Todas as letras and as a researcher and data analyst at Fiotec-Fiocruz, in the PrEP 15-19 project.
Túlio Freitas studied Systems Analysis and Development at Centro Universitário Monte Serrat.
He has worked as a web and front-end developer at companies such as: CaSoft, Factor Business Solutions, AllClick and Acesso Soluções e Pagamentos.
He is currently a Product Specialist at Instituto PROA, being responsible for developing the PROA Platform.
Bachelor of Industrial Design from São Judas Tadeu University, Technical Degree in Data Processing from ETEC, and also pursued a postgraduate degree in E-Learning Innovation at FMU. Always operating at the intersection of Design and Technology, began working in the field of education in 2016 and specialized in E-Learning Platform Administration during four years of employment at Espro.
Hugo is a Management Processes student who started his career in the commercial sector. With 1 year of experience in insurance policy management, he transitioned to the Talent department at a Recruitment and Selection Consulting firm. Over the course of 5 years, he was responsible for managing relationships with the company's key clients, focusing on commercial positions.
Currently, he serves as an Employability Analyst with the mission of supporting young individuals in entering the job market at PROA.
Izabelly graduated from the PROA Institute and is currently pursuing a degree in Business Administration. She gained experience as a young apprentice at Ultragaz and also participated in the selection process for PROPROFISSÃO, working in various administrative roles. Currently, she is involved in the financial management of benefits for students, handling contracts, and managing supplier databases.
Nathália studied Trilingual Executive Secretariat at FMU.
She has worked as a secretarial intern at Colégio Visconde de Porto Seguro for 2 years. She was also a bilingual receptionist and commercial assistant at JHSF.
She is currently Executive Assistant at Instituto PROA, managing internal and external meetings, receiving and directing calls, in addition to organizing travel and the CEO's agenda.
Graduated in International Relations (PUC Minas), she has experience with the entire sales funnel, from the beginning of the connection to maintaining good relationships with partners.
She is currently a Partnership Analyst at Instituto PROA, responsible for the relationship with employers in Minas Gerais, Rio de Janeiro, and the new states that are coming, always seeking the perfect alignment of young people with opportunities!
Renan, a 29-year-old from São Paulo, holds a degree in Gastronomy and has a 5-year career in the commercial field.
Throughout his career in education, he has worked at higher education institutions within the Ânima group, developing and implementing innovative actions in B2B and B2C businesses.
At PROA, he works as a partnerships analyst, seeking opportunities for young people in São Paulo and the Southern Region.
Mariane Oliveira graduated from Instituto PROA and is studying Publicity and Advertising.
She had experience in the marketing area as an intern at advertising agencies: Akm Performma and Lew'Lara\TBWA.
Currently, she is Marketing Analyst at Instituto PROA, responsible for publicizing the Plataform PROA selection process, website and event organization.
Thayany graduated from Instituto PROA and is studying Psychology at Anhanguera Educacional.
She has previously worked as an administrative assistant at KeroMais.
She is currently a Project Assistant at Instituto PROA, being responsible for managing the activities of students in the PROA Platform course.
Andressa graduated from Instituto PROA and took the Professional qualification course in Administrative Routines at Asam.
She had experience in the administrative area as a young apprentice at the Honda Dealer company. Worked for 1 year and 6 months in the PROPROFESSION selection process in São Paulo and Recife.
She is currently an assistant in pedagogical operations at PROPROFESSION developing activities to support the engagement of PROPROFESSION students and assists in the pedagogical operations of the project.
Janine Ribeiro, a graduate of Instituto PROA and currently studying Pedagogy at Anhembi Morumbi, brings solid experience in both commercial and educational areas.
She currently holds the position of Growth Marketing Assistant, with the mission of promoting the selection process and recruiting young people.
