ONE Asia

ONE Asia Creative Awards celebrates the best creative work of the year from the Asia Pacific region. It presents an unparalleled level of prestige and honor for creatives, designers and innovators in the region. The awards are a fusion of culture where East meets West that brings the creativity of the region to the global stage.

 

Make Them Regret It - Revenge is a dish best served GOLD
ONE Asia 2024’s call for entry campaign is created by the Philippine's most award-winning independent creative agency GIGIL, based in Manila. Campaign taps into a very human insight: the relentless rejection faced in the advertising industry. Using the theme “Make Them Regret It,” the campaign’s message is clear and direct: winning at the ONE Asia is the best way to prove your doubters wrong. Make them regret ever doubting you by triumphing at the ONE Asia 2024. By connecting on this emotional level, ONE Asia offers not just an accolade but a meaningful milestone for every participant.

 

Highlights This Year

New Categories

  • Use of Technology: new discipline added to highlight exceptional work that is being done using technology as a creative tool
  • Business to Business: B2B categories have been added into Creative Use of Data disciplines, giving this particular client/audience relationship a variety of new places to highlight the unique challenges of marketing within an industry
  • Commerce: Categories have been added into more disciplines to highlight a brand or organization's interaction with consumers in the direct buying, selling, and trading of goods
  • Use of Humor / Use of Drama: In celebration of how humor and drama can be used as successful tools for storytelling and to engage with an audience, these categories have been added to Film & Video discipline
  • For Good: new categories added across existing disciplines, for work that both successfully showcases the discipline and supports a larger purpose
  • Culture Impact: new categories added to Cultural Driver discipline to recognize content created as an immediate response to the needs of clients

 

One-Year APAC Membership

An exclusive APAC Membership offer will be unlocked for agencies that submit a minimum of 10 entries to the One Asia Creative Awards 2024. The APAC Members will gain access to a myriad of complimentary perks, including a cross-media corporate profile and portfolio featured on our website, access to awards archives, opportunities for jury nomination, event speaking engagements, and more.This opportunity is a one-time privilege valid for the initial year only. Subsequent to this exclusive period, the APAC membership may be renewed at a fee of $3,000.

 

 

Key Dates

Early Deadline:
June 21, 2024

Regular Deadline:
July 19, 2024

Extended Deadline:
August 9, 2024

Final Deadline:
Sep 6, 2024

 

 

PAST WINNERS

Scrapboards Agency: BBDO Guerrero / Makati Client: Mountain Dew Category: Craft - Printing & Production
Unbranded Menu Agency: Leo Burnett Group Manila / Makati + Golden Arches Development Corporation (McDonald's Philippines) / Makati Client: McDonald's Category: Innovation in Direct Marketing
Milk Manga Agency: Geometry Ogilvy Japan / Tokyo Client: Seki Milk Category: Physical Product
The Air Drummer Agency: Wolf BKK / Bangkok Client: Robinson Department Store Category: Online Film & Video

 

 

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