Possessing sharp design, production and artistic skills to be at the forefront of today's visual communication, Guillaume Cardell is a Creative Director who has mastered his craft for nearly twenty-five years. Having worked in the fields of advertising, brand identity, graphic design, objects and animated or immersive installations, he co-directed the design studio Baillat Cardell & fils between 2008 and 2015 after having worked for seven years at Moment Factory. Actively responding to challenges and motivated by the diversity of tasks and responsibilities, he became one of Sid Lee's Creative Directors and finally, in 2018, was awarded the same title at Gentilhomme.
Accumulating international creative and artistic experience, and a willing risk-taker, he leads creative and production teams, delivering installations, events and experiential marketing. Confident in the pursuit of his goals and constantly demonstrating his ingenuity, Guillaume seeks to deliver truly integrated artistic experiences by challenging traditional structures and processes. A master at implementing strategies by leveraging technology, he knows how to orchestrate creative, strategic and production solutions in an intuitive and adaptive way.

SELECTED PROJECTS:
ADC96th (Interactive Installation) Art Directors Club , New York City, 2017 BIAN - (Visual Campaign) Biennale Internationale d'Art Numérique, Musée d'Art Contemporain de Montréal, 2014 ORLANDO AIRPORT (Permanent Video Installation) Greater Orlando Aviation Authority, Orlando, 2022

SELECTED AWARDS & RECOGNITIONS:
ADC96th Art Directors Club (Interactive Installation) Grand Prix Grafika 2018 MUTEK (Visual & Interactive Campaign) Grand Prix Grafika 2012 BIAN- Biennale Internationale d'Art Numérique (Visual Campaign) Cannes Lion 2013, OSM - Orchestre Symphonique de Montréal (Event Design) Prix Grafika 2012

EXHIBITION SELECTION:
TRAME (Interactive Installation) Cité de la Mode et du Design, Paris, 2017, Arsenal Contemporary Art, Montreal, 2015 SUPER CARRÉ (Interactive Installation) MUTEK MX, Mexico City - NXNE, Toronto, 2014 ECHOES OF ABSENCE (Interactive Installation) Emerge@C2, Montreal, 2012 - Mexico City, 2014.