by Maria Hills
Teaching language is a profitable venture for language experts. According to statistics, the English learning market alone generated $8.6 billion in global revenues in 2019. This figure is expected to soar further as the economy recovers from the effects of Covid-19.
But thousands of individuals and companies already offer language classes, so knowing how to market yours is essential. Here are four unique ways to advertise your language classes.
More than 4.2 billion people use social media globally. You can reach a large number of prospects if you get social media marketing right. Pick a niche and identify your target audience. Understand their pain points and needs and know how to address them.
Identify the social media channels your potential customers love and connect with them there. Social media listening and groups are two great ways to locate your target audience on social media. Show off your teaching methods, previous students, and the value your lessons provide. Post helpful content regularly on different platforms. You can use visuals and videos and incorporate a little humor to grab attention.
Car advertising is a unique and affordable method anyone with a vehicle can leverage. People will remember you and your business. According to one study, approximately 98% of passengers and drivers notice car images. Use the effective strategy to reach more language students. Make your message clear and appealing using decals, magnets, or wraps.
If you have one of the best hybrid SUV luxury vehicles, you can advertise with magnets to protect the paint. Magnets are best used on car doors to advertise but can also be used in other areas. Use decals on the windows, bumpers, rear doors, or trunk. Vinyl wraps can cover the entire car. But use a catchy tagline or bullets to make it easy for people to read.
There are two approaches you can take to market your language classes at events: you can do it virtually or in person. The method you choose greatly depends on your target audience and the lessons you offer.
You can invite instructors with musical skills to teach a language using songs. This can either be done in person or online. You can also visit a library, a community center, or a bookstore and host a language exchange event. It's a great strategy to win over people who love to learn.
Email marketing offers up to three times better engagement rates than social media. But you need a great strategy to reach potential language students in large numbers. Build a website and create an email list based on interest.
Analyze data and use it to segment your language students by their proficiency levels and other factors. Send customized emails that excite them and make them eager to learn. Address students by name in your emails and avoid being too formal. And when marketing, focus on the course benefits instead of the features.
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