In a world where convenience often comes at the cost of sustainability, Reign Wellness emerges as a beacon of change. Founded by Gillian McIver, this purpose-driven company is on a mission to redefine period care by making high-quality, sustainable products easily accessible to everyone, everywhere.
Reign Wellness is not just another wellness brand. It’s a movement towards a healthier planet and a better future. At its core lies a commitment to organic materials, positive impact, and accessibility.
McIver’s journey began with a simple observation: the disparity between the positive services offered in various establishments and the lack of high-quality period products. This disconnect fueled her determination to create a company that not only provided top-notch products but also aligned with the values of its consumers.
Reign’s commitment to sustainability is evident in every aspect of its operations. Their tampons are made from 100% certified organic cotton, free from chemical pesticides, fertilizers, and artificial treatments. This not only ensures the health and safety of their users but also supports environmentally-friendly farming practices.
Moreover, Reign goes beyond just being plastic-free. Through their partnership with Oceanworks, a plastic waste removal non-profit, the company actively works to remove plastic waste from the environment. For every box of Reign tampons sold, one pound of plastic waste is removed, contributing to tangible, traceable environmental impact.
One of Reign’s primary objectives is to ensure that high-quality period products are accessible to everyone, regardless of where they are. This includes not only mainstream retailers but also fitness studios, office buildings, and other establishments where people frequent.
McIver recognizes that accessibility is key, particularly for her target market of Millennials. These individuals value convenience but also care about the environmental and social impact of the products they use. Reign’s products are designed to meet these criteria, offering a solution that is both convenient and conscious.
McIver’s entrepreneurial journey is a testament to the highs and lows of building a purpose-driven business. From obtaining an MBA to working as a server to fund the company, to navigating the complexities of launching a product line, she has faced numerous challenges along the way. However, her passion for making a difference and her unwavering commitment to her values have driven her forward.
Reign’s partnership with Oceanworks exemplifies the power of collaboration in driving positive change. By teaming up with a non-profit organization dedicated to environmental conservation, Reign amplifies its impact and engages its community in meaningful action.
As Reign continues to grow, McIver remains focused on her objectives: to share the environmental impact story of the brand, drive brand awareness, and increase sales. With plans to expand distribution and retail presence, Reign is poised to reach even more consumers with its message of sustainability and wellness.
Reign Wellness is not just a wellness brand; it’s a movement towards a more sustainable future. Through its commitment to organic materials, positive impact, and accessibility, Reign is revolutionizing the way we think about period care. As consumers increasingly demand products that align with their values, Reign stands out as a beacon of hope, offering a solution that is both convenient and conscious.
