We’ll meet with you to assess your needs, then select the right digital medium and leverage empirical data to choose appropriate targeting options.
We’ll develop copy and design elements to communicate your message quickly and effectively, while promoting your employment brand.
We’ll run and monitor your marketing campaign, changing parameters when necessary and providing reports that help you see your success and allocate your budget wisely.
We’re a Google-certified partner agency that has driven clicks in the millions and impressions in the tens of millions.
We can help you leverage Google’s search network, display network and retargeting features to spotlight your organization and attract candidates in your most pressing areas of need.
Copy and design elements reinforce landing page content to attain the highest quality scores from Google, increase campaign efficiency and save you money.
We’ll tap into Facebook, Instagram, LinkedIn and Twitter, depending on your needs and where the candidates you want to hire are engaging.
NAS can target certain individuals by geographic location, as well as through their likes, interests and behaviors on specific platforms.
With Facebook, we can target passive candidates for hard-to fill positions or create marketing campaigns to promote hiring events, increase your likes and create future organic engagement potential.
Your strategy for recruitment marketing should include showcasing your company culture. The more transparent you and your employees are about what it’s like to work at your organization, the higher your chances are to engage with your target audience and see who a great hire may be.
Start by including information about your company on the careers page on your website. Don’t just discuss what the job entails, discuss why your ideal candidates should be interested in working with you. Why should they want you to hire them?
From there, use your strong employer brand to attract and engage with potential applicants. Utilize social media to capture their attention and make sure that your employer branding is clear. Ensure that your employees are using social media to discuss what drew them to your website and why they applied for jobs.
If you’re still struggling to attract applicants to your jobs, ask yourself, "How are other companies utilizing social media to enhance their employer branding for recruitment marketing efforts?" From there, you can collect insight on other companies and how they implement social media into their recruitment strategy. What works for companies in other industries may not work for you, but it can give you a new perspective for your marketing efforts.
The best digital marketing campaigns take candidates to a targeted landing page that is clearly aligned with their expectations. If your career site does not have such a page to match a recruiting effort and your team cannot quickly put one up, NAS offers a simple and fast solution.