Task
This past fall the team at Frame.io approached us to help develop and execute a new animated piece that would be used to help debut their Genstudio initiative targeting their enterprise-level clients.
We would end up helping craft and animate the 60 second animated piece along with helping to deliver elements and assets for their website rollout of the initiative.
Our Approach
The incredibly talented team came to the table with amazing elements and assets already explored and developed. But the story was in flux and there were areas for Modlo to help step in and apply support in the visual development and visual storytelling. Much of our time and efforts were made in 3D where the spot lived. Be it crafting the camera, concepting out the Adobe Voltron mothership, or working with the product team to ensure ui / ux accuracy, the artist team at Modlo ran at every corner to help ensure this vision was carried out to its fullest extent. We even had a small internal competition on whose brutalist-inspired architectural platform design would be featured in the spot. It was an inspiring collaboration from start to finish and we're honored to have been apart of the efforts.