"CBS Mornings" co-anchor Tony Dokoupil did a great job asking questions and author Ta-Nehisi Coates did a masterful job answering them. Read the whole story
In Q2 2023, 87% of all ad time on TV was viewed on cable or broadcast - with just 13.1% of TV ad time … Read the whole story
The idea for Stagwell's "Future Of News" project, CEO Mark Penn told an Advertising Week crowd, had been germinating since his days at Microsoft … Read the whole story
Ascential, now delisted, confirmed that the sales process for subsidiary Hudson MX remains ongoing, but that it is taking a write-down of 21 million … Read the whole story
Over 70% of Gen Z and Millennial consumers have seen a live event -- a music concert/festival, sporting event, comedy show or theatrical performance. Read the whole story
Over the five-year period from 2019-24, Netflix revenues have grown on average 14% per year while its content spending has climbed just around 3%. Read the whole story
If you are in the market for a sponsorship plan of any kind, please apply the mantra "buy what you need and use what … Read the whole story