- New Ad Management Tool Offered To Small Publishers
Publishers Daily, Ray Schultz - Thursday, March 14, 2024
Company claims product will democratize access to monetization tools. ...
- AI Writes GoDaddy Services For Entrepreneurs
MediaDailyNews, Laurie Sullivan - Monday, February 26, 2024
The GoDaddy Power Your Future ad and marketing campaign rolled out Mond ...
- Lexus Rides Brand Safety To Improved Impression Quality, Site Traffic Rises By 3.5X
MediaDailyNews, Laurie Sullivan - Tuesday, February 27, 2024
Lexus wanted to ensure ads appeared alongside appropriate content, especially in ...
- Why Google Gave Advertisers Insight To Audit Ads
Performance Marketing Insider, Laurie Sullivan - Tuesday, February 27, 2024
Google is addressing transparency and oversight issues after a report last ye ...
- Creepy Crawlers: Most Top Sites Are Blocking Them, Especially OpenAI
Publishing Insider, Ray Schultz - Monday, February 26, 2024
No site that has blocked OpenAI or Google AI crawler has unblock ...
- Google Top Search Results Might Be Wrong
MediaDailyNews, Laurie Sullivan - Monday, February 19, 2024
Spammers use AI tools to create content and get people to downlo ...
- Don't Kill 'The Messenger': News Site Goes Dark Less Than Year After Launch
Publishing Insider, Ray Schultz - Thursday, February 1, 2024
Product backed by $50 million ran into 'economic headwinds,' founder Jimmy Finkelste ...
- Sharing Personal Data Becomes Easier When Consumers Don't Feel Prodded Or Pushed
Performance Marketing Insider, Laurie Sullivan - Thursday, February 1, 2024
Brands need to rethink how they collect first-party data, because consumers don ...
- IAB Benchmarks Value Of Free Digital Media Access To Consumers
MediaDailyNews, Laurie Sullivan - Tuesday, January 30, 2024
The study examines the value consumers would want in exchange for n ...
- IAB: Consumers Willing To Pay 12 Times What Advertisers Do For Digital
Planning & Buying Insider, Joe Mandese - Tuesday, January 30, 2024
Well, that's what my analysis of the IAB's just-released study shows: America ...
- Crunching Numbers: What Google, Meta Owe U.S. Publishers
Performance Marketing Insider, Laurie Sullivan - Wednesday, January 24, 2024
Experts in academia crunch the data to determine the fair market val ...
- Baltimore Banner Adds 500 New Subs Per Day After Rival 'Sun' Acquired By David Smith
Publishers Daily, Ray Schultz - Tuesday, January 23, 2024
Smith reportedly told the "Sun" staff that he had read the pap ...
- Brands Have A Problem Being Loyal To Consumers
Performance Marketing Insider, Laurie Sullivan - Monday, January 22, 2024
Brands want flashy technology such as augmented reality while consumers want t ...
- AI Models Can Deceive, Research Finds
MediaDailyNews, Laurie Sullivan - Monday, January 15, 2024
Research from Anthropic demonstrates that AI like OpenAI's GPT-4 can be train ...
- Google Defeats Best Carpet Lawsuit Over Android Search Results
MediaDailyNews, Wendy Davis - Thursday, January 11, 2024
Siding with Google, a federal appeals court on Thursday dismissed a lawsu ...
- Mercedes-Benz, Hyundai Highest In Website Satisfaction
Marketing Daily, Tanya Gazdik - Wednesday, January 10, 2024
The "tide has turned as the EV shopping experience has been elevated ...
- Only A Third Of Ad Execs 'Knowledgeable' About Programmatic Buys
MediaDailyNews, Joe Mandese - Sunday, January 7, 2024
The just-released study, fielded late last year by the ANA, shows whe ...
- A County Legislature Designates Newspapers For Publishing Legal Notices
Publishers Daily, Ray Schultz - Friday, January 5, 2024
New York State law depoliticized the process in 2022. Publications depend ...
- TikTok Claims Non-Users Consent To Tracking On Hulu, Etsy And Other Sites
MediaDailyNews, Wendy Davis - Tuesday, January 2, 2024
TikTok plans to defend itself in a privacy lawsuit by arguing th ...
- The Countries Contributing Most To Ad-Tracker Increases This Year
MediaDailyNews, Laurie Sullivan - Friday, December 22, 2023
Data suggests the share of ad-tracking requests in user traffic worldwide ro ...
- Top Ten Sites Saw Declines In November, While 'Times of Israel' And 'Al Jazeera' Surged
Publishers Daily, Ray Schultz - Monday, December 25, 2023
CNN, Fox News and MSN all lost around a quarter of the ...
- Google To Pay $700M In Antitrust Settlement With States
MediaDailyNews, Laurie Sullivan - Tuesday, December 19, 2023
In an antitrust lawsuit related to the Android app store, Google agre ...
- Google Won't 'Save' The Post-Cookie Ad Era - Maybe AI Will
MediaDailyNews, Laurie Sullivan - Monday, December 18, 2023
"As an industry we're putting way too much emphasis on Privacy Sandbox ...
- Consumers Make It Difficult To Personalize Holiday Ads
MediaDailyNews, Laurie Sullivan - Friday, December 15, 2023
Top-performing retailers participating in a survey from Coveo and RSR Research sa ...
- Hitching A Ride: Fraudsters Use Mobile Number Input Fields To Send SMS Messages
Email Insider, Ray Schultz - Tuesday, December 12, 2023
Of all SMS traffic, 1.1% now falls into the category of S ...
- Ecommerce Numbers Rise - Thank Marketplaces
Performance Marketing Insider, Laurie Sullivan - Tuesday, December 12, 2023
One in five shoppers say they are buying gifts from smaller business ...
- Wake Up And Understand MFA, Please!
Planning & Buying Insider, Bill Duggan - Tuesday, December 12, 2023
There is no doubt made-for-advertising websites was one of the major ne ...
- GoDaddy's Template For Email: SMBs Need Automation To Drive Messaging
Email Insider, Ray Schultz - Thursday, December 7, 2023
Do entrepreneurs and creatives that use GoDaddy really need help with ema ...
- Galloping Web: Chinese Video Site Saw Fastest Growth From August To October
Publishing Insider, Ray Schultz - Thursday, November 30, 2023
Adblockplus.org made the top 10, probably due to YouTube pursuing more aggressi ...
- Jezebel Resurrected: Paste Magazine Acquires Title, And Is Bringing It Back
Publishers Daily, Ray Schultz - Wednesday, November 29, 2023
Paste has also recently acquired the political site Splinter, and will revi ...