- Microsoft Bundles Gaming, CTV Ad Buys
MediaDailyNews, Laurie Sullivan - Friday, October 4, 2024
Microsoft has quietly begun to offer ad media buys that combine C ...
- Who Won The VP Debate? Prediction: It Doesn't Really Matter
Red, White & Blog, Ed DeNicola - Monday, October 7, 2024
Ask a Democrat and the answer is Walz. Ask a Republican a ...
- Streamers' TV Ad Spend, Value Up 10% In Q3, Airings And Impressions Decline
Television News Daily, Wayne Friedman - Friday, October 4, 2024
Warner Bros. Discovery's Max was largely responsible for the decline in airin ...
- WBD's Steinlauf To Exit, Ad Revenue Trends Worsening
Television News Daily, Wayne Friedman - Friday, October 4, 2024
Warner Bros. Discovery Chief U.S. Advertising Sales Officer Jon Steinlauf is departin ...
- Amazon Cranking Up More Commercial Time On Prime Video: Good News?
TV Watch, Wayne Friedman - Friday, October 4, 2024
Amazon pulled in $1.8 billion at an upfront event in September f ...
- An Unexpected Hallmark Summer
TVBlog, Ed Martin - Friday, October 4, 2024
Not to sound too corny, but throughout a very difficult summer, Hallma ...
- Vimeo Hires New CMO, Turns To Business Content, AI
MediaDailyNews, Colin Kirkland - Wednesday, October 2, 2024
Vimeo is moving away from consumer video with the appointment of Charl ...
- It's Not Your Father's Media-Buying Marketplace
Planning & Buying Insider, Joe Mandese - Thursday, October 3, 2024
First-of-its-kind programmatic marketplace data released by Guideline this morning shows just h ...
- TV Debates' QR Codes: Multitasking Media Behavior Misses The Big Picture
TV Watch, Wayne Friedman - Thursday, October 3, 2024
Avoiding efforts to do fact-checking strikes at the heart of what real-ti ...
- Long TV's Most Traditional Network, CBS Now Challenging Broadcast Traditions
TVBlog, Ed Martin - Thursday, October 3, 2024
Lately, it looks to me like CBS has simply separated itself fr ...
- Independent Voters Give 4% More 'Attention' To Political Ads Vs. Average Viewing
Advanced TV Insider, Wayne Friedman - Wednesday, October 2, 2024
Democrats index at 93 for political ad attention, with Republicans 2% high ...
- The DirecTV/Dish Merger Isn't Brain Surgery, But It Does Require Rocket Science
MediaDailyNews, Ed DeNicola - Tuesday, October 1, 2024
I was a young exec at Nielsen back in 2002 when D ...
- NBCU/Charter Carriage Network Deal Includes Streamer Peacock
Television News Daily, Wayne Friedman - Wednesday, October 2, 2024
The deal expands Charter's effort to make hybrid deals with companies ...
- VP Debate Earns 43M Viewers, 26% Below 2020's
Television News Daily, Wayne Friedman - Thursday, October 3, 2024
The top five networks for viewing were CBS with 9.57 million viewer ...
- DirecTV/Dish: What Can The Company Dish Out Now?
TV Watch, Wayne Friedman - Wednesday, October 2, 2024
"We see this as complementary - this is not an either/or [f ...
- Amazon's New 'Buy It Now' Retail Brand Gets Boost From TV Show
TVBlog, Adam Buckman - Wednesday, October 2, 2024
An upcoming Amazon Prime show will award entrepreneurs prime placement on Ama ...
- Samsung, Ashley In Smart Home Collaboration
Marketing Daily, Sarah Mahoney - Tuesday, October 1, 2024
The partnership pushes the power of connection over individual devices. ...
- Paramount Drops Nielsen In Pricing Dispute
Television News Daily, Wayne Friedman - Tuesday, October 1, 2024
Paramount's contract with Nielsen expired Monday, September 30 at midnight. "Nielsen h ...
- Streaming's Juggling Act: License Or Co-Partner For TV, Films?
TV Watch, Wayne Friedman - Tuesday, October 1, 2024
European pay TV service Sky has sued Warner Bros., claiming the U.S.-bas ...
- Oy Vey! Stereotypes Clash With Quality In Netflix Rom-Com
TVBlog, Adam Buckman - Tuesday, October 1, 2024
The first episode of Netflix's new romantic comedy "Nobody Wants This" h ...
- Hispanic U.S. Market Estimated To Add 7.4M By 2030
Data & Programmatic Insider, Laurie Sullivan - Monday, September 30, 2024
The Claritas 2024 Hispanic Market Report finds 79% of Hispanic adults wat ...
- Would You Like A Side Of Fries With That GSTV Ad Buy?
MediaDailyNews, Joe Mandese - Monday, September 30, 2024
As the lines between conventional place-based ad networks and retail media networ ...
- DirecTV To Acquire Dish, Merger Will 'Incentivize' Programmers
Television News Daily, Wayne Friedman - Monday, September 30, 2024
DirecTV will buy Dish/Sling from its parent Echostar for $1.00 plus t ...
- New Linear TV News Networks: Brands Not Buying In?
TV Watch, Wayne Friedman - Monday, September 30, 2024
Major TV brands - big automotive, telecom and consumer product companies ...
- Sophie Turner's A London Jewel Thief In CW's 'Joan'
TVBlog, Adam Buckman - Monday, September 30, 2024
Sophie Turner of "Game Of Thrones" is all grown up and playi ...
- Members Of Both Political Parties Share News Consumption Habits
Publishers Daily, Ray Schultz - Thursday, September 26, 2024
Both Democrats and Republicans watch ABC, CBS and NBC, but they diff ...
- CNN's News Website Hints At Paywall: Streaming Lessons?
TV Watch, Wayne Friedman - Friday, September 27, 2024
Moving to a paywall, similar to a subscription streaming model, can ...
- Comedic And Cultural: 'SNL' Celebrates 50th Season
TVBlog, Adam Buckman - Friday, September 27, 2024
"SNL" has had a knack for pivoting at just the right ti ...
- National TV Network Content On Streamers Tops In 'Premium' Video: Study
Advanced TV Insider, Wayne Friedman - Thursday, September 26, 2024
A Comcast FreeWheel study shows 78% of viewers say national TV netwo ...
- Dentsu Casting Director Makes Emmy History
MAD, Steve McClellan - Wednesday, September 25, 2024
Kei Kawamura was in charge of proposing and coordinating Japanese actors f ...