- DoubleClick Pitch Deck Shows Importance Of Google's Acquisition
Performance Marketing Insider, Laurie Sullivan - Wednesday, September 4, 2024
A leaked 2007 pitch deck outlines how the DoubleClick acquisition changed t ...
- Alphabet's Worth Without Google Search
MediaDailyNews, Laurie Sullivan - Monday, August 26, 2024
TD Cowen Analyst John Blackledge valued each Alphabet business as if ...
- Will Audience Curation Solve Addressability Challenges?
MediaDailyNews, Laurie Sullivan - Wednesday, August 14, 2024
Lotame Curation will give advertisers a way to build audience segments bas ...
- Nielsen's Gracenote Creates Contextual Ad-Targeting Biz
MediaDailyNews, Laurie Sullivan - Thursday, July 25, 2024
The business aims to support publishers and give advertisers better targeting signa ...
- SSP Fires Back At Adalytics' Fake ID Injection Claim
MediaDailyNews, Laurie Sullivan - Friday, May 10, 2024
Adalytics says Colossus SSP repeatedly misrepresented IDs in openRTB fields, in ...
- Serial Entrepreneur Releases Data On Real Cost Of Programmatic TV Ad Buys
MediaDailyNews, Laurie Sullivan - Thursday, April 11, 2024
Tatari CEO Philip Inghelbrecht shared data Friday to show just how mu ...
- Branding Vs. Performance: Should Advertisers Choose One Over The Other?
Data & Programmatic Insider, Laurie Sullivan - Monday, April 1, 2024
Brave CEO Amir Sharer has refocused the SSP on running branding campaig ...
- Signal Loss To Shake Up SSPs As Publishers, Advertisers Find Workarounds
MediaDailyNews, Laurie Sullivan - Friday, March 8, 2024
Adjusting to the loss of ad-targeting signals, app developers and publishers a ...
- Google Missed Opportunity To Solve Cookieless Advertising: Execs
Data & Programmatic Insider, Laurie Sullivan - Monday, February 19, 2024
Some execs believe Google's "great minds" could have done a better j ...
- Cookie Price Inflation On The Way
Data & Programmatic Insider, Laurie Sullivan - Tuesday, December 26, 2023
Cookie deprecation is finally happening -- which means traditional measurement standards wi ...
- Teads Adds CTV, Omnichannel Carbon Emissions Measurement
MediaDailyNews, Karlene Lukovitz - Friday, December 15, 2023
Reporting gives advertisers and agencies a holistic view of emissions from campaign ...
- Yahoo's DSP Feature Combines AI And First-Party Data
MediaDailyNews, Laurie Sullivan - Tuesday, December 5, 2023
The addition of AI into its Yahoo's demand-side platform aims to impro ...
- OpenX Eliminates Resellers, Non-TV Content In New CTV Solution
MediaDailyNews, Karlene Lukovitz - Monday, November 20, 2023
The solution aims to streamline and improve transparency in CTV programmatic buy ...
- Agentio Built A Platform For YouTube Creators To Sell Ad Slots
MediaDailyNews, Laurie Sullivan - Wednesday, November 1, 2023
Agentio has built an AI-powered platform for creators to sell ad slo ...
- Paramount CTV Ad Inventory Now Directly Accessible By SSPs
MediaDailyNews, Karlene Lukovitz - Tuesday, October 31, 2023
Conduit addresses buying inefficiencies by allowing multiple SSPs to connect directly wi ...
- PubMatic Adds Direct Access To FreeWheel CTV Inventory
MediaDailyNews, Karlene Lukovitz - Monday, October 16, 2023
Expanded access to available to users of PubMatic's Activate end-to-end direct-buying solut ...
- IAB Tech Lab AI Secures Adland's Future
MediaDailyNews, Laurie Sullivan - Monday, October 9, 2023
"We're a shiny penny industry," said Anthony Katsur, CEO of IAB Te ...
- Media Buyers Move Dollars To Cut Emissions In Campaigns
MediaDailyNews, Laurie Sullivan - Wednesday, October 4, 2023
Driven by sustainability and ability to measure campaigns, OpenX partnered with carb ...
- FreeWheel's Beeswax, Direct Digital Partner To Expand Multicultural Reach
Digital News Daily, Karlene Lukovitz - Wednesday, August 16, 2023
The Colossus SSP has been integrated into the Beeswax programmatic buying platf ...
- Rivals Partner: FreeWheel Integrates Access To Magnite Inventory
Digital News Daily, Karlene Lukovitz - Thursday, August 3, 2023
To meet demand for interoperability, FreeWheel ad-server users will be able ...
- TransUnion, Magnite Marketplace Now Omnichannel
Digital News Daily, Karlene Lukovitz - Wednesday, July 12, 2023
The marketplace has expanded beyond CTV, to reach audiences across streaming vide ...
- FreeWheel, MediaScience Launch Viewer Experience Lab
Digital News Daily, Karlene Lukovitz - Wednesday, June 21, 2023
The research initiative aims to help media companies ensure a quality advertisi ...
- Microsoft Advertising Brings Ad Sales, Technology In-House Through Xandr Acquisition
Data & Programmatic Insider, Laurie Sullivan - Monday, June 19, 2023
Microsoft inventory will transition to in-house sales teams and technology with t ...
- Magnite Intros Audience, Data, Identity Solutions Suite
Digital News Daily, Karlene Lukovitz - Thursday, June 15, 2023
Products are designed to help display, online video and streaming media owne ...
- Tremor International Rebrands As Nexxen
Digital News Daily, Karlene Lukovitz - Monday, June 12, 2023
All of its platforms and business units will now incorporate the n ...
- How Advertisers, Publishers Are Lowering Carbon Emissions In Ad Supply Chain
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, April 19, 2023
Publishers and advertisers working to launch ad inventory that emits less carb ...
- Place Exchange Expands In Europe, Supported By MediaMath, Yahoo, Others
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, March 22, 2023
Place Exchange has expanded its footprint in major European markets including t ...
- 69% Of Media Buyers, Planners Have Concerns About The Evolution Of Technology
Data & Programmatic Insider, Laurie Sullivan - Monday, March 13, 2023
Fifty-three percent of media buyers and planners surveyed said they use third-par ...
- Equativ Takes On Bridgepoint As Majority Shareholder To Accelerate Growth
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, February 28, 2023
The goal is to create one of the top three supply-side platfor ...
- Yahoo Lays Off 20% Of Workforce, Shuts Down Native Ad Platform Gemini
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, February 9, 2023
Yahoo isn't getting out of the ad-tech business, but the company wi ...