- Olympics Viewing U.S. Households Up 11% Over Tokyo Games To 60M
Advanced TV Insider, Wayne Friedman - Thursday, August 15, 2024
At least 600,000 new U.S. homes watched some of the Olympics ea ...
- Civitas Opens NYC Office, Names 2 Execs To Deepen Sports Marketing
MAD, Fern Siegel - Wednesday, August 14, 2024
The agency helps brands step into that space where fandom and li ...
- Short-Duration Olympics Events Have Long-Tail Viewing, Study Finds
Television News Daily, Wayne Friedman - Thursday, August 15, 2024
The men's 100-meter final -- where the winning time was 9.79 secon ...
- Buchanan's Whisky Celebrates Austin Soccer Fans '200%' Passion
MAD, Fern Siegel - Monday, August 12, 2024
The work underscores how Austin FC fans back their team 200%, whi ...
- More On Sports Streaming -- And A Generational Inflection Point
Marketing Insider, Jon Last - Tuesday, August 13, 2024
Particularly for fans under the age of 45, streaming highlights is t ...
- Former Estee Lauder Exec Sunny Choi Makes History At Olympics
Marketing Daily - Top of the News, Tanya Gazdik - Sunday, August 11, 2024
Choi defeated Portugal's Vanessa, 2-0, in the breaking round-robin. But it wasn ...
- McClatchy And Gannett Sue Printer For Alleged Copyright Infringement
Publishers Daily, Ray Schultz - Sunday, August 11, 2024
The case concerns a book published almost 30 years ago. ...
- What Niche-Branded FAST Channels Might Remind Us Of
TV Watch, Wayne Friedman - Monday, August 12, 2024
More niche FAST channels - including ones focused on sports and ne ...
- ESPN Partners With Jelly Roll For Anthem
Marketing Daily, Tanya Gazdik - Thursday, August 8, 2024
The song will serve as the soundtrack for ESPN's college football covera ...
- It's A Match For Moet & Chandon And U.S. Open
Marketing Daily, Teresa Buyikian - Thursday, August 8, 2024
Champagne cork pops and cheers are part of any highbrow tennis tournamen ...
- Simone Biles Leads In Olympic Pageviews
Publishers Daily, Ray Schultz - Thursday, August 8, 2024
Taboola also reports that basketball is the most read-about sport. ...
- Lexus Partners With Complex For U.S. Open Of Surfing
Marketing Daily, Tanya Gazdik - Wednesday, August 7, 2024
The partnership between the World Surf League and Lexus, now in i ...
- Gatorade Stages 'Get Fit For School' Program Co-Hosted By Miami Dolphins
Marketing Daily, Danielle Oster - Tuesday, August 6, 2024
The event was designed to support the brand's "Equity in Sports" initiati ...
- NFL Names Sony Technology Partner
Marketing Daily, Danielle Oster - Tuesday, August 6, 2024
Sony will provide "The Official Headphones of the NFL" and work wi ...
- Olympics: A Hit With Viewers, Good For Brands, Too
Marketing Daily - Top of the News, Sarah Mahoney - Monday, August 5, 2024
As the Paris games move into their final stretch, analyst Dipanjan Chatterj ...
- The Arena Group Closes Two Streaming Networks: Report
Publishers Daily, Ray Schultz - Monday, August 5, 2024
The decision reportedly will cost 80 people their jobs. ...
- TelevisaUnivision Completes Upfront, Records Single-Digit Growth
Television News Daily, Wayne Friedman - Tuesday, August 6, 2024
Strong ad revenue commitments came for its sports programming, where TelevisaUnivision sa ...
- NBC Olympics Are A Summer Standout
TVBlog, Adam Buckman - Tuesday, August 6, 2024
It has been great to see the viewership reports emanating from N ...
- NFL Encourages Latinos To Vote
Marketing Daily, Tanya Gazdik - Sunday, August 4, 2024
The "Latino Votes" campaign, created and produced by MEL, features Carolina Panther ...
- PGA Tour Invites YouTube Golf Influencers To Compete In 'Creator Classic'
MediaDailyNews, Colin Kirkland - Monday, August 5, 2024
The PGA Tour has announced its first investment in social-media creators v ...
- TV Sports-Only Streamer Venu Looks To Score With Pricey Monthly Package
TV Watch, Wayne Friedman - Monday, August 5, 2024
Walt Disney, Fox Corp. and WBC, under a joint venture, hope ...
- Peacock Scores With Steph Curry In 'Throwback' Comedy
TVBlog, Adam Buckman - Monday, August 5, 2024
Steph Curry handles himself like a TV comedy pro alongside the st ...
- Hyundai's Olympic Spot Speaks To Different Kind Of Greatness
Mad Blog, Barbara Lippert - Thursday, August 1, 2024
"It's OK," a thought-provoking Hyundai commercial, takes a more modern, enlightened approa ...
- Hey, Nike: Just Pommel It
Mad Blog, Barbara Lippert - Wednesday, July 31, 2024
Nike's angry, dark approach in "Am I a bad person?" strikes ...
- Disney Completes Upfront, Sales Rise 5%
Television News Daily, Wayne Friedman - Thursday, August 1, 2024
Disney Advertising has concluded its upfront deals, with volume and revenue ...
- Lilly's Olympic Spiel: 'Fight Like Hell' For Your Body
Marketing Daily, Les Luchter - Tuesday, July 30, 2024
Eli Lilly's one-minute "One Body" film stresses that everybody might get sic ...
- Fox Wraps Upfront: Boosts Price, Volume
Television News Daily, Wayne Friedman - Wednesday, July 31, 2024
Fox delivered year-over-year growth in linear and digital ad commitments, as we ...
- Sports TV Future With Gen Z: Soccer, Volleyball... And Basketball?
TV Watch, Wayne Friedman - Wednesday, July 31, 2024
A PwC study found that younger sports audiences spent $70 more ...
- Kia Launches Olympics Effort For Carnival
Marketing Daily, Tanya Gazdik - Monday, July 29, 2024
With such a large viewing audience, the 2024 Summer Olympics is t ...
- 5 Team USA Sour Cherry Cheerleaders Champion Cheribundi
Marketing Daily, Danielle Oster - Monday, July 29, 2024
Brand ambassadors will promote the benefits of the drink for athletic recover ...