- AT&T Partners With Trio Of WNBA Stars Ahead Of All-Star Game
Marketing Daily, Danielle Oster - Wednesday, July 17, 2024
A'ja Wilson and Sabrina Ionescu headline a new mentorship-focused content marketing serie ...
- Nulo Shows Role Pets Play For Elite Athletes
Marketing Daily, Tanya Gazdik - Thursday, July 18, 2024
The cornerstone ad for pet-food brand is a 60-second spot that debu ...
- Apple's Olympic 'Shot On An iPhone" Campaign Celebrates '2036 Hopefuls'
Marketing Daily, Danielle Oster - Thursday, July 18, 2024
The latest in the long-running series was helmed by legendary sports photograph ...
- Google Provides New Tech To Team USA, NBCU
MediaDailyNews, Laurie Sullivan - Thursday, July 18, 2024
Google has announced a commitment to sponsor and bring its innovative technolo ...
- Prime-Time TV Ad Spend Down In First-Half 2024, Impressions Rise
Television News Daily, Wayne Friedman - Thursday, July 18, 2024
Overall national TV linear ad spending slipped 2.8% to $22.2 billion f ...
- Google Amps Up Partnerships With Women's Sports
MediaDailyNews, Laurie Sullivan - Tuesday, July 16, 2024
Google's effort to support women's sports led to partnerships with the Women ...
- 'UltraRunning' Magazine Acquired By Steep Life Media
Publishers Daily, Ray Schultz - Tuesday, July 16, 2024
The endurance running magazine publishes eight print issues per year. ...
- Global Streaming Ad Share Grows To 28%, Subscriptions Still Dominant
Television News Daily, Wayne Friedman - Wednesday, July 17, 2024
Advertising will remain a strong growth factor in the global streaming marketplac ...
- Will Paris Games Kick Off Year Of The Woman Athlete?
Marketing Daily, Sarah Mahoney - Monday, July 15, 2024
As young athletes find their role as influencers, veterans like Simone Bil ...
- Ontario Lottery Touts Olympic Partnership With 'Sponsored By You'
Marketing Daily, Danielle Oster - Monday, July 15, 2024
The campaign highlights Ontario Lottery and Gaming Corporation's support for amateur athlet ...
- PMG Taps Wavemaker's Conti To Lead New Sports Practice
MediaDailyNews, Joe Mandese - Tuesday, July 16, 2024
The move comes ahead of the Summer Olympic Games, and the n ...
- Automaker TV Spending Drops 13.1% In Q2
Marketing Daily, Tanya Gazdik - Wednesday, July 10, 2024
Dodge's "Inner Child Intervention" from GSD&M was a clear winner in "likeabilit ...
- Delta, Team USA 'Keep Climbing' Ahead Of Olympics
Marketing Daily, Danielle Oster - Wednesday, July 10, 2024
The Team USA sponsor's campaign includes spots running on NBCU digital a ...
- NBA TV/Streaming Deals Valued At $76B, TNT Taking A Shot?
Television News Daily, Wayne Friedman - Thursday, July 11, 2024
The NBA is reportedly finalizing deals worth an estimated $76 billion ov ...
- TikTok's Campaign For British Olympians Aims To Win Over Fans
MediaDailyNews, Colin Kirkland - Tuesday, July 9, 2024
The campaign "It Starts on TikTok" features standout UK athletes and highligh ...
- WBD's truTV Makes Bigger Move Toward Sports
Television News Daily, Wayne Friedman - Wednesday, July 10, 2024
truTV will see a "significant" sports programming expansion in 2025, with prime-ti ...
- Havas Play, Catalyst 4 Unveil New Sponsorship Agreement
MAD, Steve McClellan - Friday, July 5, 2024
Under the arrangement, Havas Play's clients will have access to Catalyst's exclusi ...
- Tour De France Team Sponsors Not Getting All Their 'TV Time' Value?
TV Watch, Wayne Friedman - Monday, July 8, 2024
Some Tour de France teams are participating in fewer "breakaways." Is th ...
- Chipotle Celebrates Athletes, Invites Fans To Take Home The Gold... Burrito
Marketing Daily, Teresa Buyikian - Wednesday, July 3, 2024
Chipotle launched a limited-time menu in honor of its Team Chipotle, featuri ...
- NHL's Anaheim Ducks Hire Battery To Refresh Brand
MAD, Fern Siegel - Friday, June 28, 2024
A full cross-platform campaign to galvanize fans rolls out later this y ...
- Nike Stumbles Again, As Lifestyle Misses
Marketing Daily, Sarah Mahoney - Friday, June 28, 2024
While sales of performance products are gaining, declining interest in casual offerin ...
- Gannett Pushes Sports Agenda With OpenSponsorship Partnership
Publishers Daily, Ray Schultz - Sunday, June 30, 2024
"USA Today" advertisers will gain access to athletes and influencers. ...
- 'Time' To Launch Pop-Up Newsletter On The Paris Olympics
Publishers Daily, Ray Schultz - Thursday, June 27, 2024
"The Olympics Brief'" will appear several times a week during the ga ...
- Naked Names Tennis Champ Coco Gauff 'Chief Smoothie Officer'
Marketing Daily, Danielle Oster - Tuesday, June 25, 2024
2023 U.S. Open champion Gauff says she'll "co-create real fruit juice smoothi ...
- Volkswagen Unveils New Jetta, Soccer Campaign
Marketing Daily, Tanya Gazdik - Tuesday, June 25, 2024
Volkswagen top executive Pablo Di Si talks about how he bought ...
- Taboola To Help Sports Publisher NESN Provide Personalized Recommendations
Publishers Daily, Ray Schultz - Tuesday, June 25, 2024
NESN utilizes Taboola Feed to help with personalized content recommendations. ...
- Nike Sued For Misleading Investors When It Touted D2C Strength
Marketing Daily, Sarah Mahoney - Monday, June 24, 2024
The class-action suit says the athletic shoe giant misrepresented its success ...
- Guinness Goes Global With First Worldwide Football Partnership
Marketing Daily, Teresa Buyikian - Thursday, June 20, 2024
The four-year agreement, which kicks-off for the 2024/2025 season, will see Guinne ...
- Coors Light Cools Down Soccer Fans With New Chill Jersey
Marketing Daily, Teresa Buyikian - Wednesday, June 19, 2024
As temps heat up across the country, Coors Light has a "Chil ...
- Ralph Lauren Reveals Team USA Uniforms
Marketing Daily - Top of the News, Tanya Gazdik - Tuesday, June 18, 2024
The brand worked very closely with the athletes and the Olympics, sa ...