- Meta Brings New GenAI Tools To Targeted Video Ads
MediaDailyNews, Colin Kirkland - Tuesday, October 8, 2024
Meta has introduced generative AI tools designed to help advertisers capitalize ...
- Criteo Supports Retail Media Network Launch For Department Store Belk
MediaDailyNews, Laurie Sullivan - Tuesday, October 8, 2024
The partnership will provide customers with a personalized multichannel experience ahead ...
- Inside Home Depot's And Walmart's Retail Media Buying
Performance Marketing Insider, Laurie Sullivan - Tuesday, October 8, 2024
A shakeup in retail media networks is underway as Home Depot a ...
- Yahoo Climbs To The Top Of Mount Snowflake
Performance Marketing Insider, Laurie Sullivan - Friday, October 4, 2024
The progression from ad targeting to web browser cookies to connected I ...
- TikTok Ad Partnership Shows How Campaigns Drive Real-World Actions
MediaDailyNews, Colin Kirkland - Wednesday, October 2, 2024
A partnership with marketing and measurement company InMarket will allow TikTok advertise ...
- Pinterest Debuts AI, Automation Ad Performance Campaign Features
MediaDailyNews, Laurie Sullivan - Tuesday, October 1, 2024
While October signals a start to the holiday shopping season, as consume ...
- Putting The Customer On The Map: How Brands Track The Journey
Email Insider, Ray Schultz - Thursday, September 26, 2024
Customer-experience (CX) professionals report less challenges in measuring and tracking effectiveness ...
- TikTok Lets Advertisers Target Search Results, Calls Keywords The Backbone
MediaDailyNews, Laurie Sullivan - Tuesday, September 24, 2024
TikTok has come for Google's ad business at its most vulnerable ti ...
- AI Predicts Next Words, Next Actions - Is It Worth Trillions?
Performance Marketing Insider, Laurie Sullivan - Wednesday, September 25, 2024
Google reportedly paid $2.7 billion to bring back an AI genius ...
- Google Adds Negative Keywords To PMax Campaigns
MediaDailyNews, Laurie Sullivan - Wednesday, September 18, 2024
Negative keywords are coming to Google Performance Max campaigns, along with n ...
- Reddit Users Challenge Google, Sending Business Owners A Message
Performance Marketing Insider, Laurie Sullivan - Wednesday, September 18, 2024
Many small businesses find they can gain traction by treating Reddit ...
- Google's Goal To 'Crush' Competition Described In Emails
Performance Marketing Insider, Laurie Sullivan - Thursday, September 12, 2024
A former Google exec told colleagues the goal was to "crush" riv ...
- GAI Complexities Divide, Face Slew Of Challenges
MediaDailyNews, Laurie Sullivan - Tuesday, September 10, 2024
Although 90% of companies plan to invest in generative AI by 202 ...
- AI Needs To Learn How To Ask For Help, Microsoft Exec Says
MediaDailyNews, Laurie Sullivan - Tuesday, September 3, 2024
The ability to identify when an AI engine does not have t ...
- Valpak Rebrands Clipper Into Coupon Model, Links To Digital Wallets
MediaDailyNews, Laurie Sullivan - Friday, August 30, 2024
Groupon coupon codes for dining and entertainment discounts took many iterations ...
- Google Ad Exec Answers One-Off Campaign Questions
Performance Marketing Insider, Laurie Sullivan - Tuesday, September 3, 2024
A shorter holiday shopping season requires even the biggest advertisers to ...
- How This Strawberry Frog Exec Is Leading With Purpose
Brand Insider: Behind The Scenes, Lisa Singer - Thursday, August 29, 2024
Rasika Narang shares her journey from her early days in India ...
- Google Gets Another Third-Party AI Brand Safety, Suitability Support
MediaDailyNews, Laurie Sullivan - Tuesday, August 27, 2024
YouTube for Shorts, Demand Gen, and Performance Max products will gain AI-power ...
- Mod Op Wants To Solve AI [Expletive Deleted]
Performance Marketing Insider, Laurie Sullivan - Wednesday, August 28, 2024
Independent digital agency Mod Op released its first commercial spot that highligh ...
- Zuckerberg Regrets Bowing To Biden Admin Pressure To Censor, Demote Content
Performance Marketing Insider, Laurie Sullivan - Tuesday, August 27, 2024
Platforms walk a fine line when it comes to censoring content. Disinformati ...
- Manulife/John Hancock Makes The Case For Increased Media Spend
Performance Marketing Insider, Laurie Sullivan - Monday, August 26, 2024
Manulife/John Hancock brought measurement in-house and invested in its first global bra ...
- Google Ads Return On Ad Spend Slips Into TikTok
Performance Marketing Insider, Laurie Sullivan - Friday, August 23, 2024
Loss of confidence in Google Ads' return on ad spend and pa ...
- How Complex Reasoning In Search Will Improve Ads
Performance Marketing Insider, Laurie Sullivan - Thursday, August 22, 2024
SearchGPT, which leverages OpenAI's GPT-4 models that excel in complex reasoning, wan ...
- Google Makes Unusual Request, Apologizes For Serving Mismatched Ads
MediaDailyNews, Laurie Sullivan - Tuesday, August 20, 2024
Google reached out to advertisers after serving one advertiser's products in another ...
- CTV: Quantifying Non-Performance In Performance Media
Performance Marketing Insider, Laurie Sullivan - Monday, August 19, 2024
Connected television took on a vibe of performance media as it matur ...
- Google Living Microsoft's 20th-Century Nightmare
Performance Marketing Insider, Laurie Sullivan - Wednesday, August 14, 2024
A breakup is possible, while less severe options include forcing Google ...
- Dentsu Will Use AI To Reverse Engineer Entire Media-Planning Process
Performance Marketing Insider, Laurie Sullivan - Monday, August 12, 2024
Audiences are built and questions are asked, with answers showing how ...
- Snapchat Boosts Ad-Revenue Performance, Reaches 11M Paid Subs
MediaDailyNews, Colin Kirkland - Monday, August 5, 2024
Snapchat added 10 million additional daily active users this quarter, with 4 ...
- Economic Data Predicts Uneven Growth
Performance Marketing Insider, Laurie Sullivan - Tuesday, August 6, 2024
Consumer retail interest has begun to "sputter" despite an increase of activit ...
- Reddit Acquires AI Startup Known For Cognitive Processing
MediaDailyNews, Laurie Sullivan - Thursday, August 1, 2024
As ad companies buy up AI startups, Reddit has announced its acquisiti ...