- LinkedIn Short-Form Video Feed - Will Revenue Sharing Come Next?
Performance Marketing Insider, Laurie Sullivan - Thursday, March 28, 2024
Short-form video has hit the LinkedIn feed, following platforms like YouTube a ...
- Adobe Launches Real-Time CDP Collaboration With Partner NBCUniversal
MediaDailyNews, Laurie Sullivan - Tuesday, March 26, 2024
Advertisers and publishers will have an expanded tool for real-time collaboration ...
- LLM Advanced Reasoning Let Google Quickly Suspend 12.7M Ad Accounts
Performance Marketing Insider, Laurie Sullivan - Wednesday, March 27, 2024
Google engineered a way of using generative artificial intelligence and large langua ...
- Clinch Becomes First Ad Server To Integrate Privacy Identity
MediaDailyNews, Laurie Sullivan - Monday, March 25, 2024
Clinch has integrated The Trade Desk's Unified ID 2.0 into its platfor ...
- When Cheq CEO Sat Down With X's Elon Musk
Performance Marketing Insider, Laurie Sullivan - Monday, March 25, 2024
It took months and a reference from Israel's Prime Minister for Ch ...
- Criteo Outlines Test And Reporting Cycle For Google Privacy Sandbox
Performance Marketing Insider, Laurie Sullivan - Tuesday, March 12, 2024
Criteo plans to publish a final report by June 15 to t ...
- Signal Loss To Shake Up SSPs As Publishers, Advertisers Find Workarounds
MediaDailyNews, Laurie Sullivan - Friday, March 8, 2024
Adjusting to the loss of ad-targeting signals, app developers and publishers a ...
- Google Faces New Allegations Over U.S. Ad-Exchange Monopoly
MediaDailyNews, Laurie Sullivan - Saturday, March 2, 2024
A class-action lawsuit by advertisers alleging that the company holds a monopo ...
- The CEO With The Mighty Mouse Heart
Performance Marketing Insider, Laurie Sullivan - Thursday, February 29, 2024
EXTE, pronounced X-T, is the official name of a newly created compan ...
- AI And IP: Copyright Law Prof Talks About Training Models, 'Snoopy Problem'
Data & Programmatic Insider, Laurie Sullivan - Monday, February 26, 2024
Emory University Professor of law Matthew Sag and New Street Research analys ...
- CPMs On Cookieless Ad Inventory Rise As Competition Increases
MediaDailyNews, Laurie Sullivan - Friday, February 23, 2024
Quantcast CTO Peter Day shared preliminary data around cookieless ad inventory testi ...
- Virginia Mercury, Online Newsroom, Names Samantha Willis Editor In Chief
Publishers Daily, Ray Schultz - Tuesday, February 20, 2024
Willis had been serving as deputy and commentary editor for the Stat ...
- Microsoft-Backed OpenAI Tools Being Used By Hackers In China, Iran, Russia
MediaDailyNews, Laurie Sullivan - Thursday, February 15, 2024
State-affiliated hackers from Russia's military intelligence, Iran's Revolutionary Guard, and Chinese a ...
- Google Increases Revenue For Publishers, Support For YouTube Creators
Performance Marketing Insider, Laurie Sullivan - Wednesday, February 14, 2024
Google is giving greater focus and consideration to publishers and partners bas ...
- Yandex Severs Ties With Russia For $5.2B
MediaDailyNews, Laurie Sullivan - Monday, February 5, 2024
Yandex NV has agreed to sell its assets in the country ...
- Ad Industry Group Identifies Privacy Sandbox Challenges On Heels Of UK CMA Report
Performance Marketing Insider, Laurie Sullivan - Tuesday, February 6, 2024
IAB Tech Lab released a document outlining some of the challenges ...
- Crunching Numbers: What Google, Meta Owe U.S. Publishers
Performance Marketing Insider, Laurie Sullivan - Wednesday, January 24, 2024
Experts in academia crunch the data to determine the fair market val ...
- U.S. Ad Spend Estimates Reach $570B In 2024
MediaDailyNews, Laurie Sullivan - Thursday, January 18, 2024
The Winterberry Group Thursday released its 2024 outlook for U.S. advertising, marketi ...
- Google Has A Deep Spammy Side - Despite AI
Performance Marketing Insider, Laurie Sullivan - Wednesday, January 17, 2024
Researchers set out to answer the question of whether search results a ...
- How Much Is AI Training Data Worth?
Performance Marketing Insider, Laurie Sullivan - Tuesday, January 16, 2024
"Nobody really exactly knows," Marc Benioff, Salesforce CEO who also owns "Tim ...
- Fox Designates Blockchain To Authenticate Digital Media
Data & Programmatic Insider, Laurie Sullivan - Monday, January 15, 2024
Fox is in discussions with media companies to use its blockchain protoc ...
- Google, Bing Under Fire For Serving AI Deepfake Porn In Some Search Results
MediaDailyNews, Laurie Sullivan - Friday, January 12, 2024
Bing, Google, and DuckDuckGo search engines are under fire for serving nonconsensu ...
- Google Chrome's Third-Party Cookie Phaseout Forcing Industry To Adapt
MediaDailyNews, Laurie Sullivan - Thursday, January 4, 2024
Marketers and agencies weigh in to discuss the new tool that defaul ...
- Malware Restores Deleted Cookies To Break Into Google Accounts
MediaDailyNews, Laurie Sullivan - Tuesday, January 2, 2024
Here's one more reason to say goodbye to tracking browser cookies. ...
- Ad Industry Loses 30-Year-Old Tool
Performance Marketing Insider, Laurie Sullivan - Tuesday, January 2, 2024
Welcome to 2024 and the next phase in cookieless ad targeting: ...
- Middle East Search Insiders Speak Out
Performance Marketing Insider, Laurie Sullivan - Friday, December 29, 2023
A group of search and technology experts in the Middle East launch ...
- What NYT's Copyright Lawsuit Means For Microsoft And Google
MediaDailyNews, Laurie Sullivan - Wednesday, December 27, 2023
Several months after Microsoft made a commitment to legally back users ...
- How Harry Potter At Hogwarts Helped Microsoft AI Researchers Prove A Point
Performance Marketing Insider, Laurie Sullivan - Wednesday, December 27, 2023
Two Microsoft researchers set out to determine whether or not developers cou ...
- Publishers Eye Digital Subscription Growth In 2024
Research Intelligencer, Robert Williams - Wednesday, December 27, 2023
Revenue from advertising and sponsored content is also a priority in t ...
- The Countries Contributing Most To Ad-Tracker Increases This Year
MediaDailyNews, Laurie Sullivan - Friday, December 22, 2023
Data suggests the share of ad-tracking requests in user traffic worldwide ro ...