- SearchGPT To Integrate Into ChatGPT By End Of Year
MediaDailyNews, Laurie Sullivan - Wednesday, October 9, 2024
An OpenAI exec told publishers the company does not intend to sha ...
- How To Monetize Dark Traffic
Data & Programmatic Insider, Laurie Sullivan - Monday, October 7, 2024
A new generation of what Ad-Shield calls brutal ad blockers - wi ...
- Pinterest Debuts AI, Automation Ad Performance Campaign Features
MediaDailyNews, Laurie Sullivan - Tuesday, October 1, 2024
While October signals a start to the holiday shopping season, as consume ...
- Microsoft Releases AI Reasoning, Vision, Voice Models In Beta
MediaDailyNews, Laurie Sullivan - Tuesday, October 1, 2024
Microsoft is remaking Copilot to provide its AI models with a w ...
- Google: DOJ Missed The Forest Through The Trees
Performance Marketing Insider, Laurie Sullivan - Monday, September 30, 2024
Google owns the most powerful ad-serving business publishers use to sell ad ...
- Ad Blacklists Hurt Dedicated News Followers: Report
MediaDailyNews, Laurie Sullivan - Thursday, September 26, 2024
Advertisers have been warned by media groups not to blacklist news agenci ...
- Google CEO: Antitrust Trials May Continue For Years
MediaDailyNews, Laurie Sullivan - Thursday, September 26, 2024
Alphabet CEO Sundar Pichai said it could take many years to resol ...
- Criteo, Ericsson, Meta, Others Sign Open Letter To EU On AI Regulation
MediaDailyNews, Laurie Sullivan - Tuesday, September 24, 2024
The open letter warned that fragmented regulation could cause Europe to fa ...
- Google AI Overviews Disrupts Ecommerce, Publisher Traffic
Performance Marketing Insider, Laurie Sullivan - Friday, September 20, 2024
Apart from some international markets, search has always been about Google ...
- Could Google Win U.S. Antitrust Case On A Technicality?
Performance Marketing Insider, Laurie Sullivan - Thursday, September 19, 2024
Google may have set a precedent this week when it tried ...
- GAI Complexities Divide, Face Slew Of Challenges
MediaDailyNews, Laurie Sullivan - Tuesday, September 10, 2024
Although 90% of companies plan to invest in generative AI by 202 ...
- News Corp Estimates A $9M Loss If It Had Switched From Google Ads
Performance Marketing Insider, Laurie Sullivan - Wednesday, September 11, 2024
"I felt like they were holding us hostage," Stephanie Layser, former ...
- Brands Are Ready For AI-Generated Campaigns - What About Their Data?
Data & Programmatic Insider, Laurie Sullivan - Monday, September 9, 2024
Data prompts and software such as content generators are required for bran ...
- Google Display Ads Antitrust Trial Rattles Small Businesses, Publishers
MediaDailyNews, Laurie Sullivan - Sunday, September 8, 2024
Small business owners have concerns about possible outcomes of Google's DOJ antitru ...
- Analyst Outlines Google Future Post-Antitrust Trial
MediaDailyNews, Laurie Sullivan - Thursday, September 5, 2024
An analyst group at Wedbush published a research note describing the anticipat ...
- Valpak Rebrands Clipper Into Coupon Model, Links To Digital Wallets
MediaDailyNews, Laurie Sullivan - Friday, August 30, 2024
Groupon coupon codes for dining and entertainment discounts took many iterations ...
- Google Ad Exec Answers One-Off Campaign Questions
Performance Marketing Insider, Laurie Sullivan - Tuesday, September 3, 2024
A shorter holiday shopping season requires even the biggest advertisers to ...
- Google Sharpens Focus On Privacy Consent, As Tinuiti Expands Brand-Safety Partnerships
MediaDailyNews, Laurie Sullivan - Thursday, August 29, 2024
Building a future with first-party data with guardrails means advertisers must fi ...
- Gates-Backed Startup Personalizes Individual Recommendations, Apps To TV
Performance Marketing Insider, Laurie Sullivan - Thursday, August 29, 2024
The startup Likewise customizes newsletters based on consumers, support from AI a ...
- Zuckerberg Regrets Bowing To Biden Admin Pressure To Censor, Demote Content
Performance Marketing Insider, Laurie Sullivan - Tuesday, August 27, 2024
Platforms walk a fine line when it comes to censoring content. Disinformati ...
- Google AI Overviews Links Boost Search Rankings
MediaDailyNews, Laurie Sullivan - Thursday, August 22, 2024
One of the best ways for all types of publishers to g ...
- Google Signs Deal To Serve Digital News Content, Funding California Media
MediaDailyNews, Laurie Sullivan - Wednesday, August 21, 2024
Google will now pay into a California fund for publishers and journali ...
- Google: Interoperability Or Signs Of Monopoly
Performance Marketing Insider, Laurie Sullivan - Tuesday, August 20, 2024
Dismantling years of investments and reinvestments of profit to build what so ...
- Harris Campaign Rewrote News Headlines For Google Ads: What Went Wrong?
Performance Marketing Insider, Laurie Sullivan - Friday, August 16, 2024
The Harris campaign has been editing news headlines and using them ...
- Google Living Microsoft's 20th-Century Nightmare
Performance Marketing Insider, Laurie Sullivan - Wednesday, August 14, 2024
A breakup is possible, while less severe options include forcing Google ...
- IAB Launches 'Diligence Platform' For Privacy Compliance
MediaDailyNews, Laurie Sullivan - Tuesday, August 13, 2024
Powered by SafeGuard Privacy, the new IAB diligence platform helps centralize t ...
- Patterns Emerge In Google AI Overviews For Ecommerce, Education, 'Facets'
Performance Marketing Insider, Laurie Sullivan - Tuesday, August 13, 2024
Demonstrating that Google AI Overviews drives traffic to websites, the surge ...
- Apple Feature To Control Distraction Needs A Transparent Reporting Tool
MediaDailyNews, Laurie Sullivan - Wednesday, August 7, 2024
Publishers may want to urge Apple to give them a reporting to ...
- Google: Long-Term Impact, Consequences Of Antitrust Trial
Performance Marketing Insider, Laurie Sullivan - Wednesday, August 7, 2024
NetElixir founder and CEO Udayan Bose shared his thoughts on the potenti ...
- Will Stock Market Crash Affect Media Buys?
MediaDailyNews, Laurie Sullivan - Monday, August 5, 2024
As global stock markets have plummeted over fears of a U.S. recessio ...