- StrawberryFrog Names Scutellaro General Manager
People on the Move, Steve McClellan - Monday, September 30, 2024
New York-based StrawberryFrog has appointed Steve Scutellaro to general manager, a n ...
- Craig Newmark Graduate School Of Journalism Offers Labs For Generative AI
Publishers Daily, Ray Schultz - Monday, September 30, 2024
With support from Microsoft, the labs cover leadership and adoption. ...
- New York Giants Showcase 100-Year Legacy
Out to Launch, Fern Siegel - Thursday, September 19, 2024
The "Giants Story" is a new spot touting its centenary. ...
- McCann Designs NY Lottery Games, 'Grande' Campaign
MAD, Fern Siegel - Tuesday, September 17, 2024
The games are inspired by the New York bodega storefronts. The sp ...
- David Selects Lobaton As Chief Creative Officer, North America
MAD, Fern Siegel - Tuesday, September 10, 2024
In the new post for the WPP agency, Lobaton will oversee offic ...
- Agency Gut Opens In New York, Its Ninth Location Worldwide
MAD, Steve McClellan - Thursday, September 5, 2024
The new office will be led by managing director Gus Marmarinos, w ...
- Havas Taps Grey For New NYC Chief Strategy Officer
MAD, Steve McClellan - Wednesday, September 4, 2024
Justine Feron will lead a team of strategists across Havas New York ...
- Coco, Trevor Are Bigger Than Life In AE's Massive Times Square Billboard
MAD, Steve McClellan - Thursday, August 22, 2024
The 200-foot-high ad is part of American Eagle's recently refreshed "Live Yo ...
- U.S. Bank Salutes Harlem Renaissance In 'New York Times' Campaign
MAD, Fern Siegel - Monday, August 19, 2024
The creative push, in the form of two zines, is a fir ...
- 'CBS Evening News' Will Return To NY With Co-Anchor Team
TVBlog, Adam Buckman - Friday, August 2, 2024
Congratulations are in order for two of New York's best local ne ...
- Elite Media Give-Back Program Helps NYC Public School
Mediapsssst, Richard Whitman - Wednesday, June 26, 2024
In addition to grants to individual teachers and staff the agency ...
- Publishing Jobs Are Way Down In New York City
Publishers Daily, Ray Schultz - Monday, June 24, 2024
Motion picture and media streaming employment have also fallen since 2022. ...
- Report: How To Fix Madison Avenue's Diversity Problem
Mediapsssst, Richard Whitman - Tuesday, June 18, 2024
New York City has been complaining about poor Adland diversity numbers f ...
- 'WSJ' Campaign Targets Younger Demos, Highlights Business Journalism
MAD, Fern Siegel - Wednesday, June 12, 2024
This is the newspaper's first major brand campaign in years. The ta ...
- National Trade Group Urges Passage of New York Local Journalism Sustainability Act
Publishers Daily, Ray Schultz - Wednesday, April 10, 2024
A national bill has 40 co-sponsors in the House of Representatives. ...
- Cognitiv Uses AI To Create Its First DOOH Brand Campaign
MediaDailyNews, Laurie Sullivan - Wednesday, March 20, 2024
Cognitiv launched its first brand campaign, a digital out-of-home experience using de ...
- ARF Day One: Research And Measurement Becoming Ever More Complex
MediaDailyNews, Tony Jarvis - Thursday, March 21, 2024
The opening day of the Audience X Science Conference Wednesday offered intrigui ...
- Mets Give Opening Day An Emotional Twist
Out to Launch, Fern Siegel - Monday, March 11, 2024
The creative work is a play on FOMO: "Fear of Missing Openi ...
- 64th Floor Please, And I'll Have Oat Milk With That Latte
Mediapsssst, Richard Whitman - Thursday, March 7, 2024
As part of an experiential campaign to show off its smallest coff ...
- NBCU Returns To Radio City For Upfront Presentation
Television News Daily, Wayne Friedman - Wednesday, January 31, 2024
NBCU is returning to its usual place in Radio City Music Ha ...
- Seed Health Launches Giant Times Square Billboard
Out to Launch, Fern Siegel - Thursday, January 11, 2024
The Manhattan activation is a continuation of Seed's anti-marketing approach. ...
- NYC's Downtown Alliance Highlights Key Area For Tourism, Business
MAD, Fern Siegel - Wednesday, December 20, 2023
The "Only Downtown" campaign by Wunderman Thompson contrasts images from key landmar ...
- Lessons Learned By Good Grades Cannabis Distillery Founder
Brand Insider: Behind The Scenes, Lisa Singer - Friday, December 8, 2023
"I want her to know that it's a man's field, so bei ...
- On The Move With Anywhere Real Estate's CMO
Brand Insider: Behind The Scenes, Lisa Singer - Thursday, November 30, 2023
"I don't believe in making myself smaller. I don't believe that anyo ...
- MediaRadar Acquires Competitive Ad Tracker Vivvix From Kantar
MediaDailyNews, Joe Mandese - Thursday, November 2, 2023
Terms were not disclosed, but the sale includes political ad tracking un ...
- Hilton's 'Immersive' Hallmark Movie Suites Are Over The Top
TVBlog, Adam Buckman - Thursday, November 2, 2023
For Hallmark movie fans, select Hilton hotel suites have been decked o ...
- Mourning Matthew Perry On A Greenwich Village Street Corner
TVBlog, Adam Buckman - Wednesday, November 1, 2023
A quaint New York City intersection was more crowded than usual la ...
- High Stakes For High Society In 'Gilded Age' Concert Hall Battle
TVBlog, Adam Buckman - Tuesday, October 24, 2023
"The Gilded Age" tells the story of the tension in 1880s N ...
- Lewis To Head Amplify's New York Office
MAD, Fern Siegel - Monday, October 9, 2023
Zoe Lewis said she would build on "Amplify's incredible portfolio of wo ...
- Snapchat Plans Immersive In-App Halloween Series For NY Advertising Week
MediaDailyNews, Colin Kirkland - Friday, October 6, 2023
During Advertising Week New York, Snapchat will be showing a Halloween-inspired immersi ...