- Skai Partnership Raises Stakes To Measure Incrementality In Retail Media
MediaDailyNews, Laurie Sullivan - Friday, October 11, 2024
Retail media campaigns gained third-party media measurement from Incremental with the integrati ...
- Meta Petitions Supreme Court To Intervene In Battle Over Inflated Metrics
MediaDailyNews, Wendy Davis - Wednesday, October 9, 2024
Meta Platforms wants the Supreme Court to hear an appeal of ...
- Microsoft Launches Targeted Ads, Metrics, Diagnostics In Copilot AI Platform
MediaDailyNews, Laurie Sullivan - Wednesday, October 2, 2024
Users will see fewer ad annotations and extensions, as Microsoft's technology c ...
- Hart Agency Finds Higher Performance From AI In Bidding Tech
MediaDailyNews, Laurie Sullivan - Thursday, October 3, 2024
Hart VP of Media and Analytics Kira Clifton said the smart biddi ...
- Billups Unveils New Attention Metrics For Out-Of-Home Media Buys
MediaDailyNews, Joe Mandese - Wednesday, October 2, 2024
The agency is offering clients and other agency and media partners acce ...
- The CPM Behind Nebraska's One Democratic Electoral Vote
Red, White & Blog, Joe Mandese - Friday, September 27, 2024
The GOP's failed attempt to transition Nebraska to a winner-take-all electoral vo ...
- Putting The Customer On The Map: How Brands Track The Journey
Email Insider, Ray Schultz - Thursday, September 26, 2024
Customer-experience (CX) professionals report less challenges in measuring and tracking effectiveness ...
- The Short Attention Spans Of Trade Associations
Planning & Buying Insider, Joe Mandese - Wednesday, September 25, 2024
Maybe they're not garbage in/garbage out, but to coin yet another n ...
- Reigning Cats & Dogs (But Not By Much)
Red, White & Blog, Joe Mandese - Tuesday, September 24, 2024
Six weeks before the election Trump continues to dominate the news cycl ...
- Broadcast TV Networks' Reach For Viewers 18+ Now Under 50%: Analyst
Television News Daily, Wayne Friedman - Wednesday, September 25, 2024
Key reach metrics for ABC, CBS, and NBC for persons 18 a ...
- Influencers, Creators Gain Conversion, Engagement, Bid Rate Data On Campaigns
Data & Programmatic Insider, Laurie Sullivan - Monday, September 16, 2024
Humanz drops a tracking pixel on every company's site it works wi ...
- Foursquare Unveils Tool Mapping Visits To Purchases
MediaDailyNews, Laurie Sullivan - Tuesday, September 10, 2024
Foursquare developed an in-house measurement tool combining location with purchase data th ...
- Nielsen Ratings: It's The Swing States, Stupid
Marketing Politics Weekly, Joe Mandese - Friday, September 6, 2024
If the race for the White House was one of Donald Trump ...
- Conversion Touchstone: Marketers Are Urged To Simplify Their Copy
Email Insider, Ray Schultz - Thursday, September 5, 2024
Email is the most effective channel for converting customers, Unbounce reports. ...
- IAB: Media Buyers Boost 2024 Ad Outlook To +11.8%
MediaDailyNews, Laurie Sullivan - Thursday, September 5, 2024
Media buyers expect to spend 11.8% more on ads in 2024 ...
- CTV: Quantifying Non-Performance In Performance Media
Performance Marketing Insider, Laurie Sullivan - Monday, August 19, 2024
Connected television took on a vibe of performance media as it matur ...
- Meta Will Ask Supreme Court To Block Class-Action Over Metrics
MediaDailyNews, Wendy Davis - Thursday, August 15, 2024
Meta Platforms will ask the Supreme Court to prevent advertisers from proceedi ...
- Nielsen Adding 'Big Data' To Local Market Ratings In January
Television News Daily, Wayne Friedman - Thursday, August 15, 2024
Nielsen's local TV ratings will add "big data" from set-top boxes a ...
- RMNs Meet MFAs
Planning & Buying Insider, Bill Duggan - Thursday, August 8, 2024
Made-for-advertising sites can account for a significant portion of open web programmat ...
- TikTok Report Finds Amazon, NBA Earn Most Media Value From Creators
MediaDailyNews, Colin Kirkland - Tuesday, July 30, 2024
Top-performing brands prioritize creator authenticity, brand alignment, and retention, according to ...
- New Ethics Guidelines Outline Best Practices For Marketers
Marketing Daily, Danielle Oster - Friday, July 26, 2024
The comprehensive ethics framework and resource guide for marketers incorporates and expan ...
- LinkedIn To Pay $6.6M To Settle Erroneous Ad Metrics Suit
MediaDailyNews, Wendy Davis - Friday, July 26, 2024
If approved, the deal will resolve a class-action lawsuit stemming from LinkedIn ...
- How One Ad, Data Expert Intends To Change Retail Media
Performance Marketing Insider, Laurie Sullivan - Monday, July 29, 2024
AI-supported incrementality will become a bigger focus for retail media, but th ...
- Nielsen's Gracenote Creates Contextual Ad-Targeting Biz
MediaDailyNews, Laurie Sullivan - Thursday, July 25, 2024
The business aims to support publishers and give advertisers better targeting signa ...
- Did Google Performance Falter During A Surge Of Ad Requests?
Performance Marketing Insider, Laurie Sullivan - Wednesday, July 17, 2024
Google appeared to use a backup plan to fulfill bid and ...
- Follow The Bounce: Some Of The Worst Bounceback, Click Rates Are In Marketing
Email Insider, Ray Schultz - Friday, July 12, 2024
Delivery and response have improved overall, Selzy reports, with some sectors doi ...
- Mille Bornes: GroupM Campaign Could Get You To Iowa, Maybe Romania
MediaDailyNews, Joe Mandese - Wednesday, July 10, 2024
That's based on a new miles-driven-by-car metric the agency is using ...
- Commerce Advertising Takes Front Seat In Performance
Performance Marketing Insider, Laurie Sullivan - Wednesday, July 10, 2024
Favorite billing models have emerged for commerce advertising as performance takes ...
- IAS Finds 'Risky' Political Content, Misinformation Minuscule Share Of Ad Impressions
MediaDailyNews, Joe Mandese - Tuesday, July 9, 2024
While the prevalence of both is growing fast, the study also show ...
- Microsoft AI-Powered CTV Asset Ad Recommendations On The Way
Performance Marketing Insider, Laurie Sullivan - Tuesday, July 9, 2024
Microsoft Advertising on Tuesday announced AI-powered asset recommendations for video and displa ...