- Future Launches Hub For Licensing Of Content
Publishers Daily, Ray Schultz - Wednesday, October 16, 2024
Users can browse articles and graphics for editorial and commercial use. ...
- Horizon Media Elevates Turner, Campanelli To Global Posts
MAD, Steve McClellan - Tuesday, October 15, 2024
Gene Turner has been appointed President, Global Chief Client Officer and Dav ...
- Omnicom Achieves 6.5% Growth In Q3, Reaffirms 2024 Growth Target
MAD, Steve McClellan - Tuesday, October 15, 2024
"The industry is in better shape than it was five or s ...
- Putting The New General Market At The Center
MediaDailyNews, Bill Duggan - Wednesday, October 16, 2024
Sherina Smith, CMO of American Family Insurance, and Chris Crawford, founder a ...
- WFA Forecasts Media Price Hikes For 2025 And 2026
MAD, Steve McClellan - Monday, October 14, 2024
Nine out of 10 top global markets are predicted to see pri ...
- Amazon Launches An Audio Generator For Ads
MediaDailyNews, Laurie Sullivan - Tuesday, October 15, 2024
Amazon is launching a generative AI tool to create audio ads th ...
- AI Is Coming To Phones - And Consumers Are Worried: Study
Mediapsssst, Richard Whitman - Monday, October 14, 2024
Thirty percent of smartphone users worry about AI making decisions without the ...
- Mediahub Names Estebanell U.S. CEO
MAD, Steve McClellan - Friday, October 11, 2024
Estebanell steps into the role after serving as global chief client offic ...
- Are Brand-Safety Concerns Hurting Quality Journalism?
MAD, Steve McClellan - Friday, October 11, 2024
The idea for Stagwell's "Future Of News" project, CEO Mark Penn to ...
- October NFL Unit Ad Pricing Soars 9%, September Up 7%
Television News Daily, Wayne Friedman - Sunday, October 13, 2024
For week 8 of the NFL season, average pricing across NBC, CB ...
- Croud Appoints Stallings First Chief Data Officer
MAD, Fern Siegel - Wednesday, October 9, 2024
His post is part of larger agency moves, including strategic acquisitions ...
- SearchGPT To Integrate Into ChatGPT By End Of Year
MediaDailyNews, Laurie Sullivan - Wednesday, October 9, 2024
An OpenAI exec told publishers the company does not intend to sha ...
- The Anti-Democratization Of Media
Red, White & Blog, Joe Mandese - Thursday, October 10, 2024
Since I last updated it, the percentage of the world's population livi ...
- Mediaplus Wins Multinational Bosch Media Assignment
MAD, Steve McClellan - Tuesday, October 8, 2024
Measured media spending in markets shifting to Mediaplus is estimated at $ ...
- Major Brands Still Avoiding TV News: Is Brand Safety Still A Thing?
TV Watch, Wayne Friedman - Monday, October 7, 2024
TV news networks' powerful video messages can speak volumes for consumers a ...
- Schnebel Heads Planning For Crossmedia
MAD, Fern Siegel - Thursday, October 3, 2024
Prior to his hire, Schnebel was SVP, managing director at UM Worldw ...
- Havas Wins NA Media, Creative AOR For Wyndham Hotels & Resorts
MAD, Steve McClellan - Thursday, October 3, 2024
The remit includes media, creative, social and digital for all client bran ...
- Bimbo Bakeries USA Selects Omnicom, Landor As Its New Agencies
MAD, Steve McClellan - Thursday, October 3, 2024
Omnicom will take the lead on media creative strategy, social, influencers, P ...
- Streamers' TV Ad Spend, Value Up 10% In Q3, Airings And Impressions Decline
Television News Daily, Wayne Friedman - Friday, October 4, 2024
Warner Bros. Discovery's Max was largely responsible for the decline in airin ...
- Johnson To Head Growth For Apollo Partners
MAD, Fern Siegel - Tuesday, October 1, 2024
Joining from Duncan Channon/San Francisco, she will work to enhance the agency ...
- Unilever Divvies Up Media Assignments
MAD, Steve McClellan - Monday, September 30, 2024
In what was seen by many as a "must win" for WP ...
- Would You Like A Side Of Fries With That GSTV Ad Buy?
MediaDailyNews, Joe Mandese - Monday, September 30, 2024
As the lines between conventional place-based ad networks and retail media networ ...
- Belle Tire Awards Cramer-Krasselt Media, Creative, Analytics Remit
MAD, Steve McClellan - Thursday, September 26, 2024
The Southfield, MI-based retail chain has 182 locations across the Midwest a ...
- BarkleyOKRP Named Marketing AOR For National Pork Board
MAD, Steve McClellan - Thursday, September 26, 2024
The assignment includes a fully integrated marketing approach for pork, including strateg ...
- TikTok Bans Russian State Media Ahead Of U.S. Presidential Election
MediaDailyNews, Colin Kirkland - Wednesday, September 25, 2024
TikTok will officially remove several Russian state media outlets from its platfo ...
- The Short Attention Spans Of Trade Associations
Planning & Buying Insider, Joe Mandese - Wednesday, September 25, 2024
Maybe they're not garbage in/garbage out, but to coin yet another n ...
- Hanson Dodge Wins Lixil's Americas Media Account
MAD, Steve McClellan - Tuesday, September 24, 2024
Under the new alignment, HD will be responsible for integrating all med ...
- RocketMill Becomes 'PMG,' Combined Shop Touts $6.7B In Media Billings
MediaDailyNews, Joe Mandese - Tuesday, September 24, 2024
RocketMill, the U.K-based agency acquired by PMG in December, has transitioned i ...
- Apollo Partners Expands Staff
People on the Move, Fern Siegel - Monday, September 23, 2024
Windia Dieudonne, its new director of activation, is based in New Y ...
- Legacy Media Consolidation Not The Answer - Or 'Hegemony': Barry Diller
TV Watch, Wayne Friedman - Tuesday, September 24, 2024
"if you have a route to distribution, meaning you can get yo ...