- The Cold Pitch: B2B Brands In Most Sectors Prefer Email For Outreach
Email Insider, Ray Schultz - Tuesday, February 14, 2023
But some suffer from deliverability issues and other problems, Belkins reports. ...
- Google Search 'Cars For Sale' Widget Available In U.S.
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, January 26, 2023
Google Search will enable auto dealerships to serve up lot inventory direct ...
- Email Rated As Top B2B Lead Generation Tool
Email Marketing Daily, Ray Schultz - Monday, January 9, 2023
A UK survey shows that 59% of marketers believe B2B is twi ...
- Quebec Firm Offers Tool For Moving B2B Leads Through Funnel
Email Marketing Daily, Ray Schultz - Monday, January 9, 2023
DataSun Marketing unveils Increasify, a solution built on a new algorithm. ...
- 7 Knots Digital Names Justin Berger As COO
Email Marketing Daily, Ray Schultz - Tuesday, January 3, 2023
Berger will head email marketing and other digital services at B2B fi ...
- Easy Email: Channel Is One Of The Top Traffic Sources
Email Insider, Ray Schultz - Friday, December 23, 2022
Email drives $36 for every dollar spent, but faces data challenges, HubSp ...
- Making Sense Of Demand Gen And Lead Gen
Around the Net in Email, Ray Schultz - Friday, December 16, 2022
B2B marketers frequently discuss demand gen and lead gen. But what’s t ...
- Chatbots Work Best With Email Drip Campaigns: Study
Email Marketing Daily, Ray Schultz - Thursday, December 15, 2022
Chatbots are growing in popularity, but email remains the most popular chann ...
- Yelp Changes App To Help Businesses Drive High-Quality Leads
Performance Marketing Insider, Laurie Sullivan - Friday, December 9, 2022
Yelp has made significant changes to its app for businesses trying ...
- WebFX Acquires Nutshell, CRM-Email Platform for SMBs
Email Marketing Daily, Ray Schultz - Tuesday, October 18, 2022
Digital services firm WebFX has acquired CRM/email marketing platform Nutshell, which hel ...
- Cloudingo and LeanData Team Up On Salesforce Support
Email Marketing Daily, Ray Schultz - Tuesday, September 13, 2022
The goal is to enrich lead and contact records throughout their routi ...
- Clearbit Teams Up With LeanData On Speed-To-Lead Offering
Email Marketing Daily, Ray Schultz - Wednesday, September 7, 2022
Revenue teams can eliminate the need to halt routing for enrichment, t ...
- Five Effective B2B Lead-Generation Strategies
Around the Net in Email, Ray Schultz - Thursday, August 11, 2022
B2B marketers don’t just need leads: they require high-quality leads with inte ...
- Finicky ROI: Email Is Not The Top Channel For SMBs
Email Insider, Ray Schultz - Thursday, June 30, 2022
Email is tied for second with content marketing as the leading R ...
- RollWorks Launches Tool To Help B2B HubSpot Users Act On Engagement Signals
Email Marketing Daily, Ray Schultz - Tuesday, June 28, 2022
Email alerts can be sent to sales teams, alerting them when accoun ...
- Phonexa Debuts Tool To Help Brands See Landing Page Friction Points
Email Marketing Daily, Ray Schultz - Monday, June 20, 2022
New offering provides data analytics to improve conversion, the company says. ...
- Pipedrive Offers An Integrated Email Marketing Tool For SMBs
Email Marketing Daily, Ray Schultz - Wednesday, June 1, 2022
The new tool brings sales and marketing teams onto one revenue manageme ...
- B2B Bickering: Sales And Marketing Disagree On Many Points
Email Insider, Ray Schultz - Wednesday, May 25, 2022
But most firms have integrated sales and marketing tools, SharpSpring and Ascen ...
- Company Tries A Lead-Gen Fix For Flailing Newspaper Industry
Publishing Insider, Tony Silber - Monday, May 23, 2022
Newspaper publisher McClatchy teamed up with Bombora to offer market intelligence ...
- Yelp Launches Request A Call Feature, Expands Search Categories
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, May 17, 2022
The feature, Request a Call, builds on the success of Request ...
- Fumbling Leads: B2B Brands Need To Automate Their Processes
Email Insider, Ray Schultz - Monday, April 18, 2022
Pipeline is seen as the top 2022 challenge, and automation second, LeanDat ...
- Match My Email Adds Tool For Creating Contacts Not Already In Salesforce
Email Marketing Daily, Ray Schultz - Monday, April 18, 2022
Users can generate new Salesforce leads from email addresses without matching recor ...
- Travel Company Must Face Suit Over Online Lead Generator's Robocalls
Digital News Daily, Wendy Davis - Wednesday, April 6, 2022
Siding against travel company Royal Seas Cruises, a court has revived ...
- B2B Brands Need To Move Beyond Old-Fashioned Lead Gen
Around the Net in Email, Ray Schultz - Tuesday, March 22, 2022
The linear lead-to-MQL approach used by many. B2B firms depends on bloated pipelin ...
- Foundry, Formerly IDG, Builds Marketing Tech To Support Ad Targeting In-House
Data & Programmatic Insider, Laurie Sullivan - Monday, March 21, 2022
Foundry took off in a new direction in February to combine first-par ...
- HomeAdvisor Made False, Misleading Claims About Quality Of Leads Sold To SMBs, FTC Says
Performance Marketing Insider, Laurie Sullivan - Tuesday, March 15, 2022
The FTC's complaint alleges that since 2014, HomeAdvisor has made false, misleadi ...
- Car Dealers Slow In Responding To Leads
Around the Net in Email, Ray Schultz - Monday, March 7, 2022
Car dealers often stall when it comes to acting on online lead ...
- Google Makes Offline Conversion Tracking Easier
Performance Marketing Insider, Laurie Sullivan - Thursday, February 24, 2022
Google Ads is rolling out Enhanced Conversions for Leads, an alternative ...
- Whipped-Up Demand: Email Is Top B2B Demand-Gen Tool
Email Insider, Ray Schultz - Tuesday, February 8, 2022
Email is by far the most-utilized demand-gen channel, but challenges abound a ...
- Jebbit Receives $70M In Funding To Help Build Zero-Party Data Services For Brands
Data & Programmatic Insider, Laurie Sullivan - Monday, January 31, 2022
Jebbit, which helps companies collect zero-party data, recently received a $70 milli ...