- DoubleClick Pitch Deck Shows Importance Of Google's Acquisition
Performance Marketing Insider, Laurie Sullivan - Wednesday, September 4, 2024
A leaked 2007 pitch deck outlines how the DoubleClick acquisition changed t ...
- Roku, Trade Desk Ink ID Graph Deal For Streaming Ads
Television News Daily, Wayne Friedman - Thursday, August 1, 2024
The Trade Desk has inked a major deal for its open-source identi ...
- Omnichannel Ad Media Plans Generated In 2 Minutes, Using Automation
Performance Marketing Insider, Laurie Sullivan - Tuesday, April 16, 2024
With the deprecation of browser cookies, the focus is on pulling togeth ...
- Will Microsoft Drop Bing Brand For A More Integrated Copilot Search?
Performance Marketing Insider, Laurie Sullivan - Tuesday, March 26, 2024
Microsoft has been pushing to integrate generative AI into all its product ...
- Goodway Group CEO Calls For Reboot Of Programmatic Ad Fraud
Data & Programmatic Insider, Laurie Sullivan - Monday, March 25, 2024
Waste in programmatic is an opportunity to take the competitive advantage, explai ...
- More Ad-Supported Streaming? CTV CPMs Continue To Fall
Television News Daily, Wayne Friedman - Wednesday, December 6, 2023
As consumer options for ad-supported streaming premium services and FAST networks gro ...
- A Data Frenzy At Microsoft Advertising
Performance Marketing Insider, Laurie Sullivan - Tuesday, November 28, 2023
It seems Microsoft Advertising is providing more ways for publishers and advertise ...
- Don't Run Scared This Spooky Season From Being In The Political Mix
MediaDailyNews, Alaina Donnellon - Tuesday, October 24, 2023
What is the advice for brands looking to stay in the ...
- Magnite's Local TV, Streaming Inventory Now Accessible Via Mediaocean
Television News Daily, Wayne Friedman - Thursday, August 31, 2023
Local TV linear advertising buyers using Mediaocean will now get direct acce ...
- Disney Upfront Completed, 'In Line' With Year-Ago Volume
Television News Daily, Wayne Friedman - Wednesday, August 9, 2023
Disney Advertising has closed its upfront deals for the new TV seas ...
- Roku's Long-Term Ad Growth Prospects - With Big Competition Coming?
TV Watch, Wayne Friedman - Monday, August 7, 2023
Roku is way ahead of some other platforms. But don't expect th ...
- Meta Expands Zefr's Brand-Suitability Solution To Instagram Feed
Digital News Daily, Colin Kirkland - Monday, July 31, 2023
To increase brand safety, Meta has integrated Zefr's automated brand-suitability verification produ ...
- Premium Inventory Access Drives ATV Spend Increases: Survey
Advanced TV Insider, Karlene Lukovitz - Thursday, July 27, 2023
Marketers and agency executives choosing advanced TV programmatic partners said measurement capabiliti ...
- Google Display, Dynamic Search Ads Roll Into AI Performance Max
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, July 25, 2023
Dynamic Search Ads and Google Display Ads campaign upgrades are open ...
- Why Retailers Still Struggle To Link In-Store With Online, Adopt Personalization
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, March 22, 2023
Google, Manhattan Associates, and Zebra Technologies released research this week analyzing purchase ...
- With Jalen Hurts In Ads, 'Solid' Sales At Columbia Sportswear
Marketing Daily, Sarah Mahoney - Monday, February 6, 2023
Sales and its flagship brand and D2C efforts are doing well, ev ...
- Google Releases Tactics For Account-Level Negative Keywords
Search & Performance Marketing Daily, Laurie Sullivan - Friday, January 27, 2023
Creating a list of negative keywords allows marketers to block ads fr ...
- Google Search 'Cars For Sale' Widget Available In U.S.
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, January 26, 2023
Google Search will enable auto dealerships to serve up lot inventory direct ...
- Netflix Ad Woes: Inventory Shortage, Underdelivery, Cash Back To Advertisers
Television News Daily, Wayne Friedman - Thursday, December 15, 2022
Netflix is off to a rough start with its ad option ...
- Vizio Ads Pulls In $200M In Upfront TV Commitments
Television News Daily, Wayne Friedman - Thursday, October 6, 2022
Vizio Ads says it has completed upfront TV "commitments" totaling $200 milli ...
- Does Amazon's DSP Meet The Demands Of Digital Marketing?
MediaDailyNews, Andrew Ransom - Thursday, March 10, 2022
Amazon's DSP offers a wealth of proprietary data and inventory to advertise ...
- Comscore, WideOrbit Start New Automated TV Buying Platform
Television News Daily, Wayne Friedman - Monday, March 7, 2022
The new platform, Comscore TV, will automate buying and selling of ...
- Shoppers Want Emails To Tell Them When Products Are Out Of Stock: Study
Email Marketing Daily, Ray Schultz - Monday, October 11, 2021
Email is second only to the product page itself as the chann ...
- DoubleVerify Bows Publisher Inventory Compatibility Score
Digital News Daily, Karlene Lukovitz - Friday, August 20, 2021
Tool lets publishers assess how advertisers view the appropriateness of their invent ...
- Viewable Ad Net Expands Into Platform, Offers Publishing Industry Its Own 'VaaS' Model
MediaDailyNews, Joe Mandese - Wednesday, January 27, 2021
Duration Media, which founded a marketplace based on trading only the mo ...
- How Marketing Content Needs Are Changing With Local Inventory Challenges
MAD, Morgan Carroll - Monday, June 22, 2020
Inventory management is the newest challenge brands face these days-and it trum ...
- Amid The Crisis, Video Ad Inventory Growing, Overall Digital Ad Spend Holding Its Own
Video Insider, Karlene Lukovitz - Tuesday, March 24, 2020
The expected surge in streaming consumption is materializing, and users who s ...
- TiVo Taps SpotX As Its Ad-Supported CTV Inventory SSP
Digital News Daily, Karlene Lukovitz - Wednesday, December 11, 2019
SpotX will programmatically manage, sell and optimize TiVo's video ad inventory a ...
- Ad Council Forms Partnership With NYIAX, Opens Door To Donations From New Publishers
MediaDailyNews, Laurie Sullivan - Sunday, December 1, 2019
The Ad Council has formed a partnership with NYIAX, an upfront marketpla ...
- Digital Players Adopt IAB Ads.txt Specification
Digital News Daily, Tobi Elkin - Wednesday, June 28, 2017
The Interactive Advertising Bureau's IAB Tech Lab said that after a revi ...