- IAB Releases In-Store Retail Media Definition, Measurement Standards
MediaDailyNews, Laurie Sullivan - Thursday, September 19, 2024
The new definitions and measurement standards for in-store retailers will provide transparen ...
- IAB: Video Commerce Ads Closing Gap Between Discovery, Purchase
MediaDailyNews, Laurie Sullivan - Tuesday, September 17, 2024
Three-quarters of consumers feel commerce in video ads is more relevant ...
- Ad Industry Seeks Veto Of California Bill Mandating Browser-Based Opt-Out Signals
MediaDailyNews, Wendy Davis - Monday, September 16, 2024
The ANA, IAB, 4As and others are asking California Governor Gavin News ...
- IAB: Media Buyers Boost 2024 Ad Outlook To +11.8%
MediaDailyNews, Laurie Sullivan - Thursday, September 5, 2024
Media buyers expect to spend 11.8% more on ads in 2024 ...
- Privacy May Be Taxing, But At Least There's Now A Taxonomy For It
Planning & Buying Insider, Joe Mandese - Thursday, September 5, 2024
While complying with it may still be a challenge, a new ...
- Correction: IAB Expanded Multi-State Privacy Agreement To 19 States
MediaDailyNews, Wendy Davis - Friday, August 16, 2024
A story in the August 14 edition of "Media Daily News" shou ...
- IAB Expands Multi-State Privacy Agreement
MediaDailyNews, Wendy Davis - Thursday, August 15, 2024
The IAB recently revised its Multi-State Privacy Agreement by broadening coverage ...
- IAB Launches 'Diligence Platform' For Privacy Compliance
MediaDailyNews, Laurie Sullivan - Tuesday, August 13, 2024
Powered by SafeGuard Privacy, the new IAB diligence platform helps centralize t ...
- Senate Advances Kids Online Safety Bill
MediaDailyNews, Wendy Davis - Thursday, July 25, 2024
The Interactive Advertising Bureau is among a broad array of groups ...
- Supreme Court Orders New Look At Texas And Florida 'Censorship' Laws
MediaDailyNews, Wendy Davis - Monday, July 1, 2024
The Supreme Court on Monday declined to definitively rule on First Amendme ...
- IAB Tech Lab: Grim Outlook For Google Privacy Sandbox
MediaDailyNews, Laurie Sullivan - Friday, June 28, 2024
The IAB Tech Lab's Privacy Sandbox Task Force issued its final repo ...
- Instream Versus Outstream Delineation Finally Getting Attention
Media Insider, Dave Morgan - Thursday, June 20, 2024
As has become clear for anyone following the issue on social medi ...
- Ad Industry And Consumer Groups Blast Rhode Island Privacy Bill
MediaDailyNews, Wendy Davis - Monday, June 17, 2024
Industry groups say the bill is too confusing, while advocacy organizations s ...
- Advocates Ask Vermont Lawmakers To Override Veto Of Privacy Bill
MediaDailyNews, Wendy Davis - Monday, June 17, 2024
"Companies should not be profiting from the sale of consumers' most person ...
- Vermont Governor Vetoes Sweeping Privacy Bill
MediaDailyNews, Wendy Davis - Thursday, June 13, 2024
Ad groups opposed the bill, which would have allowed consumers to s ...
- FTC Can Proceed With 'Dark Patterns' Charges Against Amazon
MediaDailyNews, Wendy Davis - Wednesday, May 29, 2024
Amazon must face charges that it used "manipulative, coercive, or deceptive user-interfa ...
- Next Steps For Google After NewFronts
MediaDailyNews, Laurie Sullivan - Sunday, May 5, 2024
If the DOJ finds Google violated antitrust laws, it will schedule ...
- AI: Threat Or Opportunity? News Leaders Take Up Topic At IAB NewFronts
TVBlog, Adam Buckman - Wednesday, May 1, 2024
Managing AI, correcting misperceptions of news, and investing in new innovations we ...
- Judge Suggests New FTC 'Click To Cancel' Study
MediaDailyNews, Wendy Davis - Thursday, April 25, 2024
An administrative law judge found that the FTC's 'click to cancel' propos ...
- Digital Video To See Higher 2024 Ad-Spend Share Than Linear TV: IAB
Television News Daily, Wayne Friedman - Thursday, April 25, 2024
Digital video is expected to grow 16% vs. a year ago ...
- Titans Of News Media Meeting Monday To Discuss Digital Future
TVBlog, Adam Buckman - Thursday, April 25, 2024
All eyes will be on a sprawling, 90-minute panel discussion event ne ...
- IAB, MRC Adopt Niantic 'Rewarded AR' Ads As Industry Measurement Standard
MediaDailyNews, Colin Kirkland - Tuesday, April 23, 2024
The IAB and MRC guidelines account for interactive and immersive formats a ...
- Lawmakers Express Support For Bill That Could Outlaw Behavioral Targeting
MediaDailyNews, Wendy Davis - Wednesday, April 17, 2024
Bipartisan leaders of the House Energy and Commerce Committee on Wednesday voic ...
- IAB Revenue Report Reveals Back-Half Expansion
MediaDailyNews, Joe Mandese - Tuesday, April 16, 2024
While 2023 delivered comparatively slower growth, the second half outpaced the fir ...
- IAB Finds Signal Loss Driving Higher Ad Cost, Shift To Contextual
MediaDailyNews, Joe Mandese - Thursday, March 14, 2024
"We've had to rapidly think differently about how we can optimize o ...
- Supreme Court Tackles Social Media 'Censorship'
MediaDailyNews, Wendy Davis - Monday, February 26, 2024
Some justices expressed concern Monday with portions of Florida and Texas la ...
- Tech Lab Updates Podcast Ad Measurement, Grapples With File Downloads
MediaDailyNews, Laurie Sullivan - Thursday, February 22, 2024
The updates are intended to address the challenges in measuring podcast aud ...
- Google Hits Back At IAB After Releasing Privacy Sandbox Report
MediaDailyNews, Laurie Sullivan - Thursday, February 15, 2024
Google is disputing claims about its Privacy Sandbox in a new repo ...
- AR Ad Measurement Guidelines Released For Review, Read Them Here
MediaDailyNews, Joe Mandese - Thursday, February 8, 2024
"The [AR ad] market is projected to generate $1.2 billion in reven ...
- Google Must Fix Third-Party Cookie Competition Concerns Identified By UK CMA
MediaDailyNews, Laurie Sullivan - Monday, February 5, 2024
UK Competition and Markets Authority told Google it must do more ...