- Dr. Squatch Insures Nick Cannon's Balls For $10 Million
CPG Insider, Sarah Mahoney - Friday, June 7, 2024
The men's grooming brand hopes to get odor management "down there" ...
- Sephora Airs New Ads For Rare Beauty Brand
Marketing Daily, Sarah Mahoney - Monday, June 3, 2024
Starring brand founder Selena Gomez, the "Rare Moments" campaign promotes beauty inclusiv ...
- E.L.F. Brings 'Lip Oil Change' To Indy 500
Marketing Daily, Sarah Mahoney - Wednesday, May 22, 2024
In a racing first, the beauty brand is sponsoring Katherine Legge, t ...
- Gold Bond Teams With 'Sports Illustrated Swimsuit Issue'
Marketing Daily, Sarah Mahoney - Friday, May 17, 2024
As the magazine celebrates its 60th anniversary, the skincare brand pampers mod ...
- Gillette Venus Makes Splash In P&G Olympic Push
Marketing Daily, Sarah Mahoney - Thursday, May 16, 2024
Individual brands -- not the parent company -- will star in P&G ...
- Switching Gender Gears: 'So Many Dicks' Takes Over Wall Street
MAD, Fern Siegel - Monday, May 13, 2024
The campaign is taking over the Oculus and Fulton Street subway statio ...
- Kubbco Wins Christina Aguilera Fragrances' Social-Media Account
Accounts on the Move, Fern Siegel - Thursday, May 9, 2024
Kubbco's first work for the brand will go live in June. ...
- With Billie Jean King, E.L.F. Takes On Corporate Board Diversity
Marketing Daily, Sarah Mahoney - Wednesday, May 8, 2024
The beauty company turns its trademark humor on the stubbornly homogenous wor ...
- Beauty Growth Starts To Slow, With Makeup Sales Declining
Marketing Daily, Sarah Mahoney - Tuesday, May 7, 2024
While still healthy, sales aren't as pretty as they've been for la ...
- Ulta Pivots To Mental Health, Teens
Marketing Daily, Sarah Mahoney - Thursday, May 2, 2024
The beauty retailer plans to give $3 million to nonprofits. ...
- And The World's Richest Billionaire Is...The Amazon Rain Forest?
MAD, Steve McClellan - Friday, April 26, 2024
No but a cover takeover of Forbes' 'Richest People' issue is design ...
- Simon/Myers Debuts First Campaign For Cohere Beauty
MAD, Fern Siegel - Wednesday, April 24, 2024
The cross-platform work showcases the company's capabilities and its concierge-level service. ...
- Why Detergent Brand 'All Free Clear' Appointed A Chief Dermatology Advisor
Marketing Daily, Danielle Oster - Tuesday, April 23, 2024
Dermatologist and social media influencer Dr.Lindsey Zubritsky highlights connections between laundry routin ...
- P&G Defends 14% YOY Increase In Marketing Spend
Marketing Daily - Top of the News, Danielle Oster - Sunday, April 21, 2024
CFO Andre Schulten said the "great consumer insight" driving messaging for i ...
- Raw Sugar Living Picks Periscope As First AOR, Initial Work Debuts
MAD, Fern Siegel - Wednesday, April 17, 2024
Minneapolis-based Periscope won the business after a competitive review. Its remit ...
- Olay Cozies Up To Loyalists In AI Challenge
Marketing Daily, Sarah Mahoney - Tuesday, April 16, 2024
The top-selling skincare brand invites its biggest fans to take the woman-versus-machi ...
- Tom's Of Maine Spots Aim To Prove Natural Deodorant Can Smell Good
Marketing Daily, Sarah Mahoney - Monday, April 15, 2024
The VML-created campaign uses humor to bolster the "Smell Good, Good" mess ...
- With Romcom Spoof, CeraVe Expands 'Medutainment'
Marketing Daily, Sarah Mahoney - Friday, April 12, 2024
The L'Oreal-owned brand understands everyone needs a little help finding the moisturiz ...
- Earth Month Innovations: Kiehl's, Keen, Lululemon
Marketing Daily, Sarah Mahoney - Thursday, April 11, 2024
Brands keep looking for new ways to get noticed for sustainability effo ...
- Dove Pledges Never To Use AI To Represent Real Women In Ads
MediaDailyNews, Laurie Sullivan - Tuesday, April 9, 2024
Dove has made a pledge to keep it real and never u ...
- With 'Mended Murals,' Vaseline Offers TLC To Urban Art
Marketing Daily, Sarah Mahoney - Monday, March 25, 2024
The Unilever brand's latest twist on community building is restoring fading cultur ...
- E.L.F. Cosmetics Has Brush With Liquid Death In 'Corpse Paint' Collaboration
Marketing Daily, Danielle Oster - Tuesday, March 26, 2024
The brands teamed up to release a five-piece makeup kit housed ...
- New Balance, Cadillac, Glossier Win With Women's Sports
Marketing Daily, Sarah Mahoney - Tuesday, March 19, 2024
New research shows women's sports, especially tennis and the WNBA, are increasing ...
- Ulta Predicts Slower Sales Ahead
Marketing Daily, Sarah Mahoney - Friday, March 15, 2024
While the beauty retailer's fourth-quarter results beat forecasts, the company offered ...
- Axe Expands Fragrance Line, Gets Gen Z 'Fit'
MAD, Fern Siegel - Monday, March 11, 2024
The new ad illustrates how Axe's Black Vanilla fragrance can deepen ...
- Dove Combats Beauty Anxiety Among Young Girls
Out to Launch, Fern Siegel - Friday, March 8, 2024
A study found nearly one in four girls feels judged on h ...
- Idris, Sabrina Elba Showcase Calvin Klein's 'Eternity'
MAD, Fern Siegel - Monday, March 4, 2024
Shot by Mert Alas, the idea is to pair a real coup ...
- L'Oreal, Kotex Kick Off International Women's Day Campaigns
Marketing Daily, Sarah Mahoney - Tuesday, February 27, 2024
Provocative new work focuses on protecting women from constantly feeling uncomfortable. ...
- Cover FX Takes Bite Out Of Hickeys
Out to Launch, Fern Siegel - Tuesday, February 20, 2024
Its new campaign, "Hickey Magic," which enlists influencers, runs indefinitely on Tik ...
- More Stores In Trouble: Express, Big Lots, Children's Place, The Body Shop
Marketing Daily, Sarah Mahoney - Thursday, February 15, 2024
More chains are struggling for lifelines, liquidity and strategic investments. ...