- Microsoft Launches Targeted Ads, Metrics, Diagnostics In Copilot AI Platform
MediaDailyNews, Laurie Sullivan - Wednesday, October 2, 2024
Users will see fewer ad annotations and extensions, as Microsoft's technology c ...
- Amazon Follows Google Into Visual Search To Strengthen Shopping
MediaDailyNews, Laurie Sullivan - Wednesday, October 2, 2024
Amazon announced five visual search features in its shopping app that all ...
- Pinterest Debuts AI, Automation Ad Performance Campaign Features
MediaDailyNews, Laurie Sullivan - Tuesday, October 1, 2024
While October signals a start to the holiday shopping season, as consume ...
- Microsoft Expands Deep Search, DeepMind Co-Founder Behind Changes
Performance Marketing Insider, Laurie Sullivan - Tuesday, October 1, 2024
"Bing Generative Search goes beyond simply finding an answer," Microsoft wrote ...
- Craig Newmark Graduate School Of Journalism Offers Labs For Generative AI
Publishers Daily, Ray Schultz - Monday, September 30, 2024
With support from Microsoft, the labs cover leadership and adoption. ...
- Publicis, Accenture Help Mondelez Launch New Gen AI Platform
MAD, Steve McClellan - Friday, September 27, 2024
Publicis Groupe will be responsible for building the Gen AI foundation th ...
- Meta VR Avatars Have More Customizations, Human-like Movements
MediaDailyNews, Colin Kirkland - Friday, September 27, 2024
The virtual avatars will offer users a wider range of customizable physic ...
- Broadcasters, Cable Companies Urge FCC To Nix AI Disclosure Proposal
MediaDailyNews, Wendy Davis - Friday, September 20, 2024
A proposal to require on-air disclosures when political ads use AI wi ...
- Google AI Overviews Disrupts Ecommerce, Publisher Traffic
Performance Marketing Insider, Laurie Sullivan - Friday, September 20, 2024
Apart from some international markets, search has always been about Google ...
- Google To Identify AI-Generated Images In Search And Ads
MediaDailyNews, Laurie Sullivan - Wednesday, September 18, 2024
Google plans to make changes to its search engine and ad produc ...
- The Brandtech Group Draws The Blueprint For Ethical AI
MediaDailyNews, Laurie Sullivan - Thursday, September 12, 2024
Agency in-house and legal teams are settling into the generative AI er ...
- Google Smothers AI Hallucinations With Real-World Data
Performance Marketing Insider, Laurie Sullivan - Friday, September 13, 2024
Google researchers think they have found a way to reduce hallucination caus ...
- Senators Ask DOJ and FTC To Probe Possible GenAI Antitrust Violations
Publishers Daily, Ray Schultz - Wednesday, September 11, 2024
GenAI poses threats to journalists and other content creators, the Senators ...
- GAI Complexities Divide, Face Slew Of Challenges
MediaDailyNews, Laurie Sullivan - Tuesday, September 10, 2024
Although 90% of companies plan to invest in generative AI by 202 ...
- Apple Intelligence Takes Over Latest iPhones
MediaDailyNews, Laurie Sullivan - Monday, September 9, 2024
Apple Intelligence was the focus at the company's online event Monday, detaili ...
- Brands Are Ready For AI-Generated Campaigns - What About Their Data?
Data & Programmatic Insider, Laurie Sullivan - Monday, September 9, 2024
Data prompts and software such as content generators are required for bran ...
- Google Sued Over AI-Powered Assistant, Again
MediaDailyNews, Wendy Davis - Thursday, September 5, 2024
"Google, through its Cloud Contact Center AI, surreptitiously listened in and monitor ...
- 'The Dallas Morning News' Reveals Its AI Usage And Rules
Publishers Daily, Ray Schultz - Thursday, September 5, 2024
AI is not used for producing text, headlines, graphics or other conten ...
- Antitrust, Privacy, Transparency, 'Just A Gal/Guy' Agencies Take Center Stage
Media Insider, Dave Morgan - Thursday, September 5, 2024
There's a lot of change in the digital ad industry - a ...
- YouTube Develops Synthetic Audio ID Tech
Performance Marketing Insider, Laurie Sullivan - Thursday, September 5, 2024
YouTube is working on AI tools that advance detection of AI-generated voic ...
- AI Needs To Learn How To Ask For Help, Microsoft Exec Says
MediaDailyNews, Laurie Sullivan - Tuesday, September 3, 2024
The ability to identify when an AI engine does not have t ...
- Google Sunsets Video Ad Platform To Prioritize AI Campaigns
MediaDailyNews, Laurie Sullivan - Wednesday, September 4, 2024
Features from an older performance ad video product will fold into ...
- AI Simulates How Consumers Will Respond Before Ads Run
Data & Programmatic Insider, Laurie Sullivan - Tuesday, September 3, 2024
Using decades of survey-based research, Ipsos built a method that uses ...
- Google Places Further Restrictions On GenAI Products Ahead Of 2024 Elections
MediaDailyNews, Colin Kirkland - Friday, August 30, 2024
Google says additional safeguards will apply to Search AI Overviews, YouTube AI-generat ...
- High Watermark: OpenAI And Microsoft Support Bill To Enforce AI Transparency
Publishing Insider, Ray Schultz - Thursday, August 29, 2024
Authored by Assemblyperson Buffy Wicks, AB 3211 would allow penalties of ...
- Google Relaunches Feature Enabling Users To Create AI-Generated People
MediaDailyNews, Laurie Sullivan - Wednesday, August 28, 2024
The company stopped allowing users to generate people after the AI mod ...
- Why GenAI: Most Marketers See Benefits, But Face Issues
Email Insider, Ray Schultz - Wednesday, August 28, 2024
Email copy is the second-most used function of generative AI, Skyword repo ...
- Mod Op Wants To Solve AI [Expletive Deleted]
Performance Marketing Insider, Laurie Sullivan - Wednesday, August 28, 2024
Independent digital agency Mod Op released its first commercial spot that highligh ...
- Digitas And Vox Media: Is What You're Seeing Real?
Data & Programmatic Insider, Laurie Sullivan - Monday, August 26, 2024
Skepticism is rising among consumers, with 81% questioning whether what they s ...
- A Lesson For B2B: Marketers Are Told Not To Overreach
Email Insider, Ray Schultz - Monday, August 26, 2024
Complex marketing programs can slow companies down and perpetuate silos, Forrester cauti ...