- Kraft Heinz's Mio Gives Gen Z New Side Hustle: Bottle Boards
MAD, Fern Siegel - Thursday, October 10, 2024
Rethink is turning reusable water bottles into ad space and paying custome ...
- Nike, Lululemon Lose A Step With Teens, While New Balance, E.L.F. Keep Gaining
Marketing Daily, Sarah Mahoney - Thursday, October 10, 2024
Piper Sandler's latest "Taking Stock With Teens" survey also finds self-reported spendi ...
- Can Streaming Businesses Track Young Consumers' Live Event Spending?
TV Watch, Wayne Friedman - Thursday, October 10, 2024
Over 70% of Gen Z and Millennial consumers have seen a li ...
- Simon Malls Campaign Blends Social With Real Life
Retail Insider, Sarah Mahoney - Wednesday, October 9, 2024
America's largest mall owner targets Gen Z with a heavy dose ...
- Sailing Across Holiday Shopping Channels
Performance Marketing Insider, Laurie Sullivan - Monday, October 7, 2024
Holiday shopping is projected to rise 7%, although 57% of respondents ...
- Baby Boomers Are Richest Generation Ever -- Gen X, Millennials, You Lose
Marketing Daily - Top of the News, Sarah Mahoney - Thursday, October 3, 2024
A global report credits soaring real estate and stock prices boosting boome ...
- Jayden Daniels, Kid Cudi Mix It Up With Bisquick
Marketing Daily, Sarah Mahoney - Wednesday, October 2, 2024
From "Fargo" to rap to the NFL, General Mills aims to ma ...
- American Egg Board Targets Gen Z With 'Meant to be Broken'
Marketing Daily, Sarah Mahoney - Thursday, September 26, 2024
A new marketing effort aims to reposition the breakfast standard, shaking ...
- Ad Blacklists Hurt Dedicated News Followers: Report
MediaDailyNews, Laurie Sullivan - Thursday, September 26, 2024
Advertisers have been warned by media groups not to blacklist news agenci ...
- As Gen Z Moves Deep Into Grocery, Whole Foods Sees Changes
Marketing Daily, Sarah Mahoney - Tuesday, September 24, 2024
With half of the demographic now firmly in adulthood, transparency plays ...
- Finally, People Are Getting Engaged. Kay Jewelers Is Ready.
Retail Insider, Sarah Mahoney - Wednesday, September 25, 2024
The retailer's new campaign lands just as Gen Z prepares to p ...
- Brand Bonding: Gen Z Is The Least Loyal Generation, Baby Boomers The Most
Email Insider, Ray Schultz - Tuesday, September 24, 2024
Email is the most popular communications channel overall, SAP Emarsys reports. ...
- Reddit Users Challenge Google, Sending Business Owners A Message
Performance Marketing Insider, Laurie Sullivan - Wednesday, September 18, 2024
Many small businesses find they can gain traction by treating Reddit ...
- Half Of Gen Z Has Entered Adulthood, Bringing Social Media Habits
Research Intelligencer, Robert Williams - Wednesday, September 18, 2024
TikTok's influence on Gen Z is important going into the holiday shoppi ...
- Frito-Lay, Jack Link's Offers Gen Z 'Flavorfied' Head Shots
CPG Insider, Sarah Mahoney - Friday, August 30, 2024
The LinkedIn contest aims to combat "job boreout" and coax job seeke ...
- Applegate Launches First Brand Campaign In Five Years
Marketing Daily, Sarah Mahoney - Monday, August 26, 2024
With "Model Farmer," the better-for-you meat brand shows its sense of hum ...
- Totino's Targets Breakfast-Skipping Teens With '80s Spoof
Marketing Daily, Sarah Mahoney - Sunday, August 25, 2024
New campaign focuses on Gen Z's appetite for slightly twisted nostalgia. ...
- Talking Politics At Work A Non-Starter For Most Younger Voters
Mediapsssst, Richard Whitman - Friday, August 23, 2024
The Dems want you to "do something," but a majority of millennia ...
- Hinge Dives Into Long-Form Love With 80-Page Zine
Marketing Daily, Sarah Mahoney - Wednesday, August 21, 2024
Modern dating is no fairy tale. The dating app invited six high-profi ...
- Home Depot Wants To Age Down Gracefully
Retail Insider, Sarah Mahoney - Wednesday, August 21, 2024
The retailer is chasing Gen Z by focusing on plant parents, smaller-tick ...
- Why Kraft Mac & Cheese Is Heading Into The Woods
CPG Insider, Sarah Mahoney - Friday, August 16, 2024
To refresh the long-running 'Help Yourself' campaign, the comfort-food brand runs straig ...
- Gen Z Drawn To Traditional News Media As Election Approaches
Publishers Daily, Ray Schultz - Thursday, August 15, 2024
Cable network news outranks YouTube and local media for this generation. ...
- Target Tries First Denim Take-Back Event
Marketing Daily, Sarah Mahoney - Tuesday, July 30, 2024
The retailer is offering 20% off new jeans to people participating ...
- Great Clips,Joey Fatone Can't Decode Gen Z Slang
Retail Insider, Sarah Mahoney - Wednesday, July 31, 2024
The chain's back-to-school campaign includes a dictionary, a quiz and insights fr ...
- Gen Z Hates Politics - They Still Want Brands To Speak Out
Marketing Daily, Sarah Mahoney - Thursday, July 25, 2024
New research shows that Gen Z mistrusts and rejects almost every institutio ...
- B2B Buzz: Gen Z, Millennials Are More Adventurous Marketers Than Gen X, Boomers
Email Insider, Ray Schultz - Wednesday, July 24, 2024
Nearly half of Gen Z and Millennial marketers polled expect a significa ...
- Gen Z Guilt: 'I Know What You Spent Last Summer'
Marketing Daily, Sarah Mahoney - Monday, July 22, 2024
New research from Cash App finds major shopping remorse among young consum ...
- Health, Wellness Brands Are Missing The Mark With Gen Z Women
Marketing Insider, Amanda Williams - Friday, July 19, 2024
One way to connect with them: Consider the full spectrum of ...
- Half Of Americans Have Purchased Products From Creator-Generated Content: Report
MediaDailyNews, Colin Kirkland - Wednesday, July 17, 2024
A report by NCSolutions shows 48% of Americans and 66% of G ...
- Thrillist Focuses On Gen Z And Millennial Travelers
Publishers Daily, Ray Schultz - Wednesday, July 17, 2024
Survey shows these age cohorts are more driven by passion points th ...