- 70% Of LGBTQ+ Shoppers Likely To Buy From CPG Brands Supporting Community
Marketing Daily, Danielle Oster - Thursday, August 22, 2024
In "Loyalty Unlocked" study, 65% said they're more likely to purchase produc ...
- Harley-Davidson Drops Diversity Initiatives
Marketing Daily - Top of the News, Tanya Gazdik - Monday, August 19, 2024
The company said it no longer has minority-owned supplier spending goals a ...
- New 'Love Has No Labels' PSA Focuses On 'American Dreams'
Marketing Daily, Danielle Oster - Wednesday, August 14, 2024
The latest installment in the Ad Council's long-running campaign addresses the la ...
- New Ethics Guidelines Outline Best Practices For Marketers
Marketing Daily, Danielle Oster - Friday, July 26, 2024
The comprehensive ethics framework and resource guide for marketers incorporates and expan ...
- Right-Wing Billionaire Boosted John Deere DEI Rollback
Marketing Daily, Danielle Oster - Monday, July 22, 2024
A conservative legal advocate appears to be helping finance efforts to spre ...
- Elon Musk Fed Up With California
Marketing Daily - Top of the News, Tanya Gazdik - Tuesday, July 16, 2024
Musk announced on social media he is moving the last of h ...
- 'Pride,' They Whispered
Marketing Daily, Danielle Oster - Friday, July 12, 2024
Brands' responses to far-right attacks on LGBTQ+ representation -- and Pride Mon ...
- With June Over, This Brand Is Calling For A 'Still Gay Day' National Holiday
Marketing Daily, Danielle Oster - Tuesday, July 2, 2024
House Of Love Cocktails & Mocktails launched a post-Pride Month campaign center ...
- Red Light, Don't Buy: Spending Spotlight Helps Consumers Align Purchases With Their Values
Marketing Daily, Danielle Oster - Thursday, June 27, 2024
The organization's website rates major companies on their donations to anti-LGBTQ+ politicia ...
- TikTok Focused On In-App Purchases With New SMB Programs
MediaDailyNews, Colin Kirkland - Wednesday, June 26, 2024
Despite facing a potential ban in the U.S., TikTok remains dedicated ...
- Mistr's Sexy Male Models Spread PrEP HiV Prevention Messaging
Pharma & Health Insider, Les Luchter - Thursday, June 27, 2024
Pre-exposure prophylaxis, a drug that prevents people from getting the HIV viru ...
- BLK Dating App Celebrates Queer Event Curators With 'It's Giving Space'
Marketing Daily, Danielle Oster - Friday, June 14, 2024
A video highlights Brooklyn's Global Warming collective -- which gets its na ...
- Consumers DO Want Brands To Support LGBTQ+ People
Marketing Daily, Danielle Oster - Saturday, June 15, 2024
A new report by Disqo and Do the WeRQ found "Pride h ...
- Top Brands For LGBTQ+ Consumers: Barnes & Noble, Cartoon Network, Vans
Marketing Daily - Top of the News, Danielle Oster - Thursday, June 13, 2024
91% of LGBTQ+ respondents in Collage study had positive memories of Carto ...
- Nike Skips 'Be True' Pride Collection For First Time In 12 Years
Marketing Daily, Danielle Oster - Wednesday, June 12, 2024
Nike's pullback follows some anti-trans reactions targeting the brand last year aft ...
- It Gets Better, Minecraft Creators Build 'Pride Village'
Marketing Daily, Danielle Oster - Monday, June 10, 2024
Over 35 content creators are building a lasting digital world for LGBT ...
- NYX Celebrates Chosen Families In Pride Campaign
Marketing Daily, Danielle Oster - Friday, June 7, 2024
"Family Can't Be Framed" developed out of the insight that nearly 4 ...
- GLAAD Shares Real Trans Stories With 'Here We Are'
Marketing Daily, Danielle Oster - Thursday, June 6, 2024
One trans man has "done a lot of advocacy work with ...
- Saks Off 5th Turns Pride Focus Inward, Celebrates Associates
Marketing Daily, Danielle Oster - Wednesday, June 5, 2024
The campaign features brand associates sharing their stories in their own wo ...
- Outfront Media Partners With GLAAD To 'Protect Our Pride'
Marketing Daily, Danielle Oster - Tuesday, June 4, 2024
In exchange for a donation to GLAAD, individuals or businesses can displ ...
- LGBTQ Consumers Help To Set Trends For New Products
Research Intelligencer, Robert Williams - Tuesday, June 4, 2024
Almost three quarters of LGBTQ respondents said the internet is a prima ...
- Macy's Sticks With Pride, Produces New PSA For The Trevor Project
Marketing Daily, Sarah Mahoney - Monday, June 3, 2024
While anti-LGBQT efforts are scaring many companies away from annual celebrations, th ...
- Grindr Celebrates Pride, 15th Anniversary With National Bus Tour
Marketing Daily, Danielle Oster - Thursday, May 30, 2024
The campaign is part of the queer dating app's new mission ...
- Why Protesters In Montreal Were Marching Backwards
Marketing Daily, Danielle Oster - Friday, May 24, 2024
The 'Backwards March' was part of a campaign centered around the messa ...
- 5 Things To Consider When Planning A Pride Social Media Campaign
Marketing Insider, Ashley Cooksley - Wednesday, May 22, 2024
Ideally, your Pride campaign should be a continuation of your brand's year-rou ...
- Target Dials Up Joy, Tones Down Pride
Marketing Daily, Sarah Mahoney - Thursday, May 16, 2024
The new campaign celebrates "That Target Feeling" and the thrill of findi ...
- GLADD Flips Script On Anti-LGBTQ+ Attacks With 'Protect This Kid'
Marketing Daily, Danielle Oster - Tuesday, May 14, 2024
GLADD's campaign aims to reach a "movable middle" audience, dispel misinformation, a ...
- From Orphan To VP... Why This SOKO Ad Exec Had "No Option" But Succeed
Brand Insider: Behind The Scenes, Lisa Singer - Friday, April 19, 2024
"I'm Brazilian, as I said, but I'm also lesbian, and I ca ...
- New Report: Meta's Hate Problem Is Worse Than You Think
Marketing Daily, Sarah Mahoney - Tuesday, April 9, 2024
GLAAD's findings show that anti-trans content -- often violent -- is a ...
- LGBTQ+ Titles 'Out' And 'The Advocate' Combine Content In Print Flipbook
Publishers Daily, Ray Schultz - Thursday, March 21, 2024
The publications seek to stand out in print even as they bui ...