- Picking Up The Signals: B2B Brands Can Add Context To Intent
Email Insider, Ray Schultz - Friday, October 4, 2024
More layered data can help drive AI-crafted emails, ZoomInfo says. ...
- Redesigned Gmail Service Will Help Consumers Track Purchases, Reservations
Email Insider, Ray Schultz - Thursday, October 3, 2024
The dynamic new Gmail summary cards - already appearing in Android a ...
- Apathetic AI: It Doesn't Know Customers As People
Email Insider, Ray Schultz - Wednesday, October 2, 2024
Email personalization suffers with AI because there is no human connection, Bui ...
- Adobe, Movable Ink Team Up, Looking To Drive Personalization With Every Send
Email Insider, Ray Schultz - Tuesday, October 1, 2024
Movable Ink is adding Adobe Journey Optimizer to its Da Vinci portfoli ...
- Gmail Rail: Google Wallet Can Now Import Train Tickets
Email Insider, Ray Schultz - Monday, September 30, 2024
Google has a new feature that allows users to add train ticke ...
- Email Trails: Brands Are Ignoring It While They Focus On Search, Social Media
Email Insider, Ray Schultz - Friday, September 27, 2024
Ryan Phelan argues that investment in email is slipping as brands ...
- Putting The Customer On The Map: How Brands Track The Journey
Email Insider, Ray Schultz - Thursday, September 26, 2024
Customer-experience (CX) professionals report less challenges in measuring and tracking effectiveness ...
- Give Me BIMI: Gmail Allows Brands To Place Logos In Emails - With No Trademark
Email Insider, Ray Schultz - Wednesday, September 25, 2024
New CMC certificates will allow smaller brands without a trademark to levera ...
- Brand Bonding: Gen Z Is The Least Loyal Generation, Baby Boomers The Most
Email Insider, Ray Schultz - Tuesday, September 24, 2024
Email is the most popular communications channel overall, SAP Emarsys reports. ...
- Channel Your Success: The More You Test, The Better You'll Do
Email Insider, Ray Schultz - Monday, September 23, 2024
Brands using three or more channels enjoy a higher return on ...
- The New Yahoo Duo: Tech Giant Will Migrate Its Email Marketing To Zeta
Email Insider, Ray Schultz - Friday, September 20, 2024
Zeta Marketing Platform will send emails across Yahoo's major content verticals. ...
- On The Radar: How Retailers Can Use Geo-Tracking For Targeting
Email Insider, Ray Schultz - Thursday, September 19, 2024
The new service allows marketers to send emails, texts and notifications ...
- Email Break-Ins: Corporate Inboxes Are Very Open To Attacks
Email Insider, Ray Schultz - Wednesday, September 18, 2024
Most firms lack confidence in their email security defenses, OPSWAT reports. ...
- Holiday Tightwads: Inflation Affects Both Consumers And SMBs
Email Insider, Ray Schultz - Tuesday, September 17, 2024
Too many small businesses wait until the end of the year ...
- SMBs Face Inflation Troubles, As Consumers Reduce Spending
Performance Marketing Insider, Laurie Sullivan - Tuesday, September 17, 2024
Pressures around inflation and the state of the economy are causing conce ...
- Out To Lunch: The Best Times To Reach People In Their Offices
Email Insider, Ray Schultz - Monday, September 16, 2024
Out of Office replies leap during the holidays and summer, ZoomInfo repo ...
- Search Ads Slide As A Way To Reach Consumers
MediaDailyNews, Laurie Sullivan - Friday, September 13, 2024
A shift in shopping trends could influence media buys this holiday sea ...
- Holiday Fever: Most Consumers Plan To Shop Online This Year
Email Insider, Ray Schultz - Friday, September 13, 2024
The action will be mostly online for holiday shopping this year, a ...
- Newsletter Pull: Subscribers Are Drawn By Value And Content
Email Insider, Ray Schultz - Wednesday, September 11, 2024
Most consumers are comfortable sharing their email address, and only a f ...
- Retailers Mean To Please, But Many Are Not Mature Enough
Email Insider, Ray Schultz - Tuesday, September 10, 2024
The customer experience maturity level varies by sector, Incisiv and Talkdesk rep ...
- AI Concierge: Automating Check-In, Email Messaging For Hotels
Email Insider, Ray Schultz - Monday, September 9, 2024
The AI-powered email ticketing system for hoteliers uses data to serve gues ...
- B2B Gets AI: Marketers Want To Use It For Personalization
Email Insider, Ray Schultz - Friday, September 6, 2024
Almost half of B2B brands personalize their email marketing, ON24 reports. ...
- Conversion Touchstone: Marketers Are Urged To Simplify Their Copy
Email Insider, Ray Schultz - Thursday, September 5, 2024
Email is the most effective channel for converting customers, Unbounce reports. ...
- Spamming The Globe: The Top Spam Countries And Their Carbon Footprints
Email Insider, Ray Schultz - Wednesday, September 4, 2024
Countries with a high volume of email spam are contributing to ...
- Google Sunsets Video Ad Platform To Prioritize AI Campaigns
MediaDailyNews, Laurie Sullivan - Wednesday, September 4, 2024
Features from an older performance ad video product will fold into ...
- The Content Divide: Few Brands Say They're Very Good At It
Email Insider, Ray Schultz - Tuesday, September 3, 2024
Although brands are increasingly using AI for content marketing with high hope ...
- Valpak Rebrands Clipper Into Coupon Model, Links To Digital Wallets
MediaDailyNews, Laurie Sullivan - Friday, August 30, 2024
Groupon coupon codes for dining and entertainment discounts took many iterations ...
- Spam On The Ballot: Some Election Emails Are Malicious
Email Insider, Ray Schultz - Friday, August 30, 2024
Trump's name is the most likely to be used in spam, Cloudfla ...
- Back-To-School Barrage: Parents Are Swamped By Email Volume
Email Insider, Ray Schultz - Thursday, August 29, 2024
The average parent has 2,000 emails in their inbox at any giv ...
- Why GenAI: Most Marketers See Benefits, But Face Issues
Email Insider, Ray Schultz - Wednesday, August 28, 2024
Email copy is the second-most used function of generative AI, Skyword repo ...