- Taming Data: Marketers Are Making Best Practices Work
Email Insider, Ray Schultz - Thursday, July 11, 2024
Most marketers are now relying on first- or zero-party data, Ascend2 report ...
- Microsoft AI-Powered CTV Asset Ad Recommendations On The Way
Performance Marketing Insider, Laurie Sullivan - Tuesday, July 9, 2024
Microsoft Advertising on Tuesday announced AI-powered asset recommendations for video and displa ...
- 33% Decline In CPMs Seen In Sandbox-Enabled Impressions
Data & Programmatic Insider, Laurie Sullivan - Monday, July 8, 2024
Index Exchange product team members outlined the reasons they believe Google's Priva ...
- Havas Deems Samba 'Meaningful,' Incorporates Into MRPs
MediaDailyNews, Joe Mandese - Monday, July 8, 2024
Havas originally introduced MRPs - or "meaningful rating points" - five yea ...
- Google Battles With 'Not,' Prepositions, Measurement Despite AI Advancements
Data & Programmatic Insider, Laurie Sullivan - Monday, July 1, 2024
Users need to rephrase searches to find the information they seek, a ...
- Google Universal Analytics Data Disappeared On Schedule - Or Did It?
Performance Marketing Insider, Laurie Sullivan - Monday, July 1, 2024
On Monday, Google followed through with its plans to cut off markete ...
- TikTok Hires Cybersecurity Firms To Monitor Its U.S. Data-Protection Measures
MediaDailyNews, Colin Kirkland - Thursday, June 27, 2024
TikTok has extended a partnership with Oracle and the "Project Texas Plan ...
- The End Of An Era?
Media Insider, Cory Treffiletti - Thursday, June 20, 2024
I was a strong proponent of the data age, but now ...
- Amazon Ads Debuts Ad-Targeting Solution Using AI, First-Party Data At Cannes
MediaDailyNews, Laurie Sullivan - Tuesday, June 18, 2024
Amazon says the AI-driven platform no longer relies on single IDs ...
- Spain Suspends Meta Election Tools On Facebook, Instagram
MediaDailyNews, Colin Kirkland - Friday, May 31, 2024
An order from Spain's local data-protection authority will suspend Meta from launchi ...
- PayPal Becomes AdPal, Provides Access To Millions Of Users' Data
MediaDailyNews, Laurie Sullivan - Wednesday, May 29, 2024
Data on millions of PayPal users should boost its new ad busine ...
- Max, Apple TV+ Have Most To Gain From Bundling, Survey Finds
Television News Daily, Wayne Friedman - Wednesday, May 29, 2024
Warner Bros. Discovery's Max is the most likely candidate to see upsi ...
- Google Ranking Algorithm Secrets Leaked
MediaDailyNews, Laurie Sullivan - Tuesday, May 28, 2024
Erfan Azimi, CEO of digital marketing agency EA Eagle Digital, posted ...
- $1.4B Lost To Mobile In-App Ad Fraud In Q1 2024
MediaDailyNews, Laurie Sullivan - Friday, May 24, 2024
Some $1.4 billion was lost to mobile in-app ad fraud, per Pixalate ...
- Google Adds AI Into Measurement: From Search Ads To Bidding And Creative
MediaDailyNews, Laurie Sullivan - Tuesday, May 21, 2024
Metrics and measurement to determine bidding and budgets have become increasingly compl ...
- Training AI To Target People Better
Planning & Buying Insider, Laurie Sullivan - Tuesday, May 21, 2024
Dstillery will train its generative AI technology, named ID-free, through a partnersh ...
- DCN Spins Off TrustX, Backs Startup Offering Information Symmetry
MediaDailyNews, Joe Mandese - Monday, May 20, 2024
The new equity-backed startup, aptly named Symitri, is built on proprietary high-spe ...
- Snapchat Partners with Datahash On Conversions API Integration
MediaDailyNews, Colin Kirkland - Wednesday, May 15, 2024
Snapchat has partnered with first-party data company Datahash to help its custome ...
- The New Flywheel In Omnicom's Ointment
MediaDailyNews, Joe Mandese - Thursday, May 16, 2024
Omnicom's brass has touted the nearly billion-dollar deal as remaking the holdi ...
- Shopping For Data: B2B Marketplace Debuts
Email Insider, Ray Schultz - Wednesday, May 15, 2024
The new platform, Melissa Marketplace, takes its lead from consumer online marketplac ...
- Snapchat Measures Carbon Footprint Of Its Digital Ads
MediaDailyNews, Colin Kirkland - Tuesday, May 14, 2024
To help advertisers better understand the carbon footprint of their Snap ad ...
- The Data Lowdown: How B2C Brands Are Building Audiences
Email Insider, Ray Schultz - Tuesday, May 14, 2024
Most firms face data challenges, but are working on solutions, Porch Gro ...
- Vermont Passes Privacy Law That Would Allow Suits By Consumers
MediaDailyNews, Wendy Davis - Monday, May 13, 2024
Vermont early Saturday morning passed a privacy bill that, if enacted, wou ...
- Ad Targeting Through Large Language Models
Data & Programmatic Insider, Laurie Sullivan - Monday, May 13, 2024
Tessa Burg, CTO at digital marketing agency Mod Op, focuses on "getti ...
- What Would Happen If We Let AI Vote?
Media Insider, Gord Hotchkiss - Tuesday, May 7, 2024
If democracy relies on crowds' aggregation of data, and if AI process ...
- Warning: CARU Will Strictly Enforce New Guidelines Covering AI-Generated Kids Ads
Media 3.0, Joe Mandese - Wednesday, May 1, 2024
The warning puts brands, endorsers, developers, toy makers and others on noti ...
- Infillion's MediaMath Technology Powers A Revised Walmart DSP
Performance Marketing Insider, Laurie Sullivan - Wednesday, May 1, 2024
Infillion's integration with Walmart Connect will create the new Walmart DSP power ...
- Behavioral Data A Mystery For Some Marketers: Forrester Consulting Study
Data & Programmatic Insider, Laurie Sullivan - Monday, April 29, 2024
Some 75% of marketers say collecting real-time experience data is critical ...
- GroupM Unveils 'New Buyer Identifier' Data For CPG Clients
MediaDailyNews, Joe Mandese - Thursday, April 25, 2024
The agency group says the "first-to-market" data is part of an exclusi ...
- Understanding Lifetime Value Of Consumers Driven By Specific Ad Creative
Performance Marketing Insider, Laurie Sullivan - Monday, April 22, 2024
Power Digital recently introduced a platform designed with support from Meta a ...