- The Cookie Is Still Over
MAD, Mark Andrews, Pranay Damji - Tuesday, September 24, 2024
Brands can't afford to sit back now that Google has cancelled pla ...
- TikTok Won't Face Privacy Class-Action Over Pixel Tracking
MediaDailyNews, Wendy Davis - Friday, September 13, 2024
The company may still have to defend privacy claims brought by individual ...
- Freestar Works With Audigent To Help Publishers Meet Programmatic Demand
Publishers Daily, Ray Schultz - Monday, August 19, 2024
Freestar can provide curation services to its publishers thanks to Audigent's Hadr ...
- Will Audience Curation Solve Addressability Challenges?
MediaDailyNews, Laurie Sullivan - Wednesday, August 14, 2024
Lotame Curation will give advertisers a way to build audience segments bas ...
- Dentsu Touts AI For Media Planning, Downplays Cookies
MediaDailyNews, Laurie Sullivan - Wednesday, August 7, 2024
Dentsu this week announced the integration of its global data, identity a ...
- Google, Meta Reportedly Struck Secret Ad Deal To Target Teens
MediaDailyNews, Laurie Sullivan - Thursday, August 8, 2024
Google and Meta reportedly had a secret deal to target Instagram a ...
- Google: Long-Term Impact, Consequences Of Antitrust Trial
Performance Marketing Insider, Laurie Sullivan - Wednesday, August 7, 2024
NetElixir founder and CEO Udayan Bose shared his thoughts on the potenti ...
- Google Ads Hides In Plain Sight - A New Way To Access Data Consent Settings
Performance Marketing Insider, Laurie Sullivan - Friday, August 2, 2024
Google has a website data consent setting that apparently has gone undercov ...
- Cookies Live: But There May Not Be Cause For Celebration
Publishing Insider, Ray Schultz - Monday, July 29, 2024
Publishers and marketers still must contend with loss of efficiency and t ...
- What's The Secret To A Great Cookieless Targeting Announcement... Timing!
Planning & Buying Insider, Joe Mandese - Thursday, July 25, 2024
Just days after Google scrapped plans to do away with cookies, Hav ...
- New Yelp Ad Formats Strengthen CTV
MediaDailyNews, Laurie Sullivan - Tuesday, July 23, 2024
Yelp's features and updates - aimed at national advertisers and businesses wi ...
- Google To Keep Cookies
MediaDailyNews, Laurie Sullivan - Monday, July 22, 2024
On Monday, Google said it will scrap its years-long efforts to elimina ...
- Google Alternate Third-Party Cookie Strategy: Reactions From Anger To Relief
MediaDailyNews, Laurie Sullivan - Monday, July 22, 2024
Some ad execs were relieved to learn that Google's approach to third-par ...
- 33% Decline In CPMs Seen In Sandbox-Enabled Impressions
Data & Programmatic Insider, Laurie Sullivan - Monday, July 8, 2024
Index Exchange product team members outlined the reasons they believe Google's Priva ...
- Diversifying Media--Only 25% Of Advertisers Ready For Google Cookie Phaseout
Performance Marketing Insider, Laurie Sullivan - Wednesday, June 12, 2024
Many advertisers still have concerns and questions about the strategy's readiness a ...
- Rethinking Ads On The Open Web
MediaDailyNews, Laurie Sullivan - Thursday, May 30, 2024
Quantcast has rebuilt its ad platform based on AI and machine learni ...
- The Vanishing Cookie: Most Publishers Are Not Yet Ready, Study Shows
Publishing Insider, Ray Schultz - Tuesday, May 21, 2024
But leading publishers like Dow Jones are prepared for the transition. ...
- SSP Fires Back At Adalytics' Fake ID Injection Claim
MediaDailyNews, Laurie Sullivan - Friday, May 10, 2024
Adalytics says Colossus SSP repeatedly misrepresented IDs in openRTB fields, in ...
- Advertisers, Publishers Are Done Dunking Cookies
Performance Marketing Insider, Laurie Sullivan - Friday, May 10, 2024
AI data models are making ad targeting more accurate, providing the abili ...
- Firms Partner To Help Publishers Deal With Cookie Loss And Privacy
Publishers Daily, Ray Schultz - Wednesday, May 8, 2024
Optable and Raptive team up to provide identity management and data collaborati ...
- LiveRamp and MobileFuse Team Up To Help Publishers Deal With Third-Party Data Loss
Publishers Daily, Ray Schultz - Tuesday, April 30, 2024
Publishers can share inventory with over 450 advertisers, the companies state. ...
- Google Takes Another Blow From CMA On Privacy Sandbox Setbacks
MediaDailyNews, Laurie Sullivan - Monday, April 29, 2024
Google may need to limit its first-party data capabilities to meet t ...
- PubMatic Partners With GroupM To Deliver Cookieless Ad Inventory
Publishers Daily, Ray Schultz - Sunday, April 21, 2024
Advertisers will gain cohort-based modeling capabilities across multiple publishers, PubMatic says. ...
- Problematic Programmatic: 2023 Was Slow, But Recovery Is On The Way, Study Says
Publishing Insider, Ray Schultz - Tuesday, April 16, 2024
Two issues are cookie deprecation and user IDs, Assertive Yield reports. ...
- Omnichannel Ad Media Plans Generated In 2 Minutes, Using Automation
Performance Marketing Insider, Laurie Sullivan - Tuesday, April 16, 2024
With the deprecation of browser cookies, the focus is on pulling togeth ...
- ID5 Closes $20M Series B Funding, Expands Identity Focus
MediaDailyNews, Laurie Sullivan - Tuesday, April 9, 2024
TransUnion and Sir Martin Sorrell's S4S Ventures contributed significantly to the fundi ...
- What Hackers Do With 54B Leaked Cookies
Performance Marketing Insider, Laurie Sullivan - Monday, April 8, 2024
NordVPN has found billions of ad tracking cookies leaked on the da ...
- Marketing Happy Talk: The Pros Are Hopeful Despite Critical Challenges
Email Insider, Ray Schultz - Friday, March 29, 2024
Loss of third-party cookies is troubling to almost 90% of marketers. B ...
- Kentucky Passes Privacy Bill That Exempts Pseudonymous Data
MediaDailyNews, Wendy Davis - Thursday, March 28, 2024
If enacted, Kentucky's privacy bill won't require companies to allow people ...
- Adobe Launches Real-Time CDP Collaboration With Partner NBCUniversal
MediaDailyNews, Laurie Sullivan - Tuesday, March 26, 2024
Advertisers and publishers will have an expanded tool for real-time collaboration ...