- Ford Preps Knoxville For Bronco 'Off-Roadeo'
Marketing Daily, Tanya Gazdik - Monday, September 2, 2024
Bronco Sport customers go off-roading 3.5 times as often as the owne ...
- Google Ad Exec Answers One-Off Campaign Questions
Performance Marketing Insider, Laurie Sullivan - Tuesday, September 3, 2024
A shorter holiday shopping season requires even the biggest advertisers to ...
- Back-To-School Barrage: Parents Are Swamped By Email Volume
Email Insider, Ray Schultz - Thursday, August 29, 2024
The average parent has 2,000 emails in their inbox at any giv ...
- Test Drive: Understated Lambo Is Still A Lambo
Drive Time, Tanya Gazdik - Monday, August 5, 2024
The company's founder, Ferruccio Lamborghini, reportedly once said: "We don't do commercia ...
- Signals Show Stabilizing Ad Market Could Crumble
Performance Marketing Insider, Laurie Sullivan - Wednesday, August 21, 2024
Prices seem to be improving, but consumer sentiment remains at an eight-mon ...
- Happy Back-To-School: Sales Solid In July, But Will They Continue?
Email Insider, Ray Schultz - Friday, August 16, 2024
Apparel sales were strong as parents spent on new items for fa ...
- FTC Outlaws Fake Endorsements
MediaDailyNews, Wendy Davis - Wednesday, August 14, 2024
Taking aim at online fakery, the Federal Trade Commission on Wednesday bann ...
- It's NOT About The Content
Media Insider, Dave Morgan - Thursday, August 1, 2024
Companies that make content are nowhere near the top of the li ...
- Premium Streamers Provide Best 'Ad Experience,' MVPDs Have The Worst: Study
Advanced TV Insider, Wayne Friedman - Wednesday, July 31, 2024
A new Hub Research Entertainment survey finds 53% of respondents view advertisi ...
- Snapchat Stokes AR Fan Engagement Via NBCU, Olympic Committee Partnerships
MediaDailyNews, Colin Kirkland - Monday, July 29, 2024
Fans can expect new augmented-reality experiences and behind-the-scenes footage as Snap wor ...
- New Ethics Guidelines Outline Best Practices For Marketers
Marketing Daily, Danielle Oster - Friday, July 26, 2024
The comprehensive ethics framework and resource guide for marketers incorporates and expan ...
- Why Optimizing For Generative AI Is Challenging
Performance Marketing Insider, Laurie Sullivan - Friday, July 26, 2024
Generative AI chatbots are reshaping the shopping experience, and it's a tre ...
- Captain Morgan Helps Consumers 'Slice' States From Travel Bucket List
Marketing Daily, Teresa Buyikian - Monday, July 22, 2024
Reality TV star, on-air host and sportswriter West Wilson and Captain Morg ...
- Kinesso's Mission: Everything Shoppable Everywhere All At Once
Media 3.0, Joe Mandese - Tuesday, July 23, 2024
That's what Kinesso Commerce says its new "ShopNow" creative units will enab ...
- Ad-Free Streaming 'Stickier' With Consumers, FAST Fills 'Gaps,' Study Finds
Advanced TV Insider, Wayne Friedman - Wednesday, July 17, 2024
A Hub Entertainment Research study finds 19% of respondents "might/might not" ha ...
- In GARM's Way: Judiciary Committee Says It Violated U.S. Antitrust Laws
MediaDailyNews, Wendy Davis, Joe Mandese - Thursday, July 11, 2024
The staff report accuses the Global Alliance for Responsible Media of coordinati ...
- Confessions Of A Former TV Viewer
TVBlog, Tess von Brachel - Monday, July 1, 2024
I can only characterize my relationship with TV as confounding, albeit short-live ...
- Red Light, Don't Buy: Spending Spotlight Helps Consumers Align Purchases With Their Values
Marketing Daily, Danielle Oster - Thursday, June 27, 2024
The organization's website rates major companies on their donations to anti-LGBTQ+ politicia ...
- The SMB Channel Divide: Consumers And Businesses Are Split On Preferences
Email Insider, Ray Schultz - Tuesday, June 25, 2024
There are differences when it comes to how consumers and small business ...
- 5-Year Hit: Legacy Media Profits Halved, Linear Ads Share Decline
Television News Daily, Wayne Friedman - Friday, June 21, 2024
Profits among six large legacy media companies declined to $17.2 billion ...
- Even FAST Channels May Need High-Profile Original Content... Sometimes
TV Watch, Wayne Friedman - Wednesday, June 19, 2024
Tubi wants its viewers to be more involved. With its just-launched Stubio ...
- Consumers DO Want Brands To Support LGBTQ+ People
Marketing Daily, Danielle Oster - Saturday, June 15, 2024
A new report by Disqo and Do the WeRQ found "Pride h ...
- McDonald's First Foray Into AI Experiments Supported By User-Generated Content
Performance Marketing Insider, Laurie Sullivan - Monday, June 3, 2024
Marketers wondering how they can use AI to market and advertise ...
- CTV, Streaming Ad Experiences Face Ongoing Issues: FreeWheel
Advanced TV Insider, Wayne Friedman - Thursday, May 30, 2024
A study by FreeWheel found 71% of viewers are bothered by "unnatur ...
- Why Community is King: Q&A With Amrapali Gan
MediaDailyNews, Colin Kirkland - Tuesday, May 28, 2024
Amrapali Gan, founder of agency Hoxton Projects and former CEO of OnlyFan ...
- Apple Web Eraser Will Force Brands To Know Their Customers
Performance Marketing Insider, Laurie Sullivan - Tuesday, May 28, 2024
An AI-privacy feature planned to launch in iOS 18 and macOS ...
- Mazda Uses AI With Experiential Activation
Marketing Daily, Tanya Gazdik - Wednesday, May 22, 2024
BirdDog Technologies, Mazda's partner on the activation, also recently worked with Polest ...
- Will Legacy Cable TV Start Bigger Dollar Promotions For Streaming Bundles?
TV Watch, Wayne Friedman - Wednesday, May 22, 2024
Charter Communications is offering consumers up to $2,500 to switch to Spectr ...
- Entertainment Bundles: Consumers Want More Than Just Video
Television News Daily, Wayne Friedman - Monday, May 20, 2024
Consumers - especially young consumers - want streaming "bundles" to be mo ...
- How Big A Market Does Venu Sports Need?
TV Watch, Wayne Friedman - Monday, May 20, 2024
Venu Sports -- backed by Walt Disney-Fox Corp.-Warner Bros. Discovery -- cou ...