- Nike Shows Its Ugly Face In New Olympics Ads
Marketing Daily, Sarah Mahoney - Friday, July 19, 2024
Enough with compassion and altruism. The athletic giant's campaign for the Par ...
- Audible Uses 'Mass Participation AR' Technology In Global Campaign
MediaDailyNews, Colin Kirkland - Wednesday, July 17, 2024
Audiobook platform Audible is rolling out an OOH campaign based in augment ...
- Microsoft Updates Plans For Performance Max
Performance Marketing Insider, Laurie Sullivan - Thursday, July 18, 2024
Microsoft execs at a recent online meeting with brands spoke about ...
- Arm & Hammer Offers AI Tool To Increase Cat Adoptions
Marketing Daily, Tanya Gazdik - Wednesday, July 17, 2024
The AI photos reveal the unique personalities of shelter cats in wa ...
- Google Amps Up Partnerships With Women's Sports
MediaDailyNews, Laurie Sullivan - Tuesday, July 16, 2024
Google's effort to support women's sports led to partnerships with the Women ...
- Did Google Performance Falter During A Surge Of Ad Requests?
Performance Marketing Insider, Laurie Sullivan - Wednesday, July 17, 2024
Google appeared to use a backup plan to fulfill bid and ...
- Take Me To The Moon: Tripadvisor, Astronaut Debut Space Channel
MediaDailyNews, Laurie Sullivan - Tuesday, July 16, 2024
Tripadvisor's creative and content studio Wanderlab on Tuesday will launch Destination: Spac ...
- Snap Partners With VideoAmp To Provide Campaign Planning, Measurement Tools
MediaDailyNews, Colin Kirkland - Friday, July 12, 2024
Snapchat is partnering with VideoAmp to provide agency partners with reach planni ...
- LinkedIn Expands Access To 'Accelerate' AI Campaign Builder
MediaDailyNews, Colin Kirkland - Friday, July 12, 2024
LinkedIn's AI campaign tool is now rolling out to all advertisers. "Accelerat ...
- It's Not TV, It's DOOH
Planning & Buying Insider, Joe Mandese - Thursday, July 11, 2024
Eight in ten ad execs are recommending the medium in the med ...
- TikTok's Campaign For British Olympians Aims To Win Over Fans
MediaDailyNews, Colin Kirkland - Tuesday, July 9, 2024
The campaign "It Starts on TikTok" features standout UK athletes and highligh ...
- Mille Bornes: GroupM Campaign Could Get You To Iowa, Maybe Romania
MediaDailyNews, Joe Mandese - Wednesday, July 10, 2024
That's based on a new miles-driven-by-car metric the agency is using ...
- 33% Decline In CPMs Seen In Sandbox-Enabled Impressions
Data & Programmatic Insider, Laurie Sullivan - Monday, July 8, 2024
Index Exchange product team members outlined the reasons they believe Google's Priva ...
- This Land Is Your Brand: Brewer Licenses Iconic Woody Guthrie Song
MediaDailyNews, Laurie Sullivan - Thursday, July 4, 2024
Firestone Walker Brewing has been working to gain the rights to u ...
- YouTube Sees Brand Fans Move From Consumers Of Culture To Shaping It
Performance Marketing Insider, Laurie Sullivan - Friday, June 28, 2024
Some 65% of Gen Z describe themselves as video content creators, accordi ...
- Volkswagen Unveils New Jetta, Soccer Campaign
Marketing Daily, Tanya Gazdik - Tuesday, June 25, 2024
Volkswagen top executive Pablo Di Si talks about how he bought ...
- With Gun Violence Now Public Health Crisis, Campaign Expands Safety Message To Hispanics
Marketing Daily, Les Luchter - Wednesday, June 26, 2024
PSA features a father reconsidering his gun storage habits after reading ...
- Yelp Adds 8 Searchable Attributes Ahead Of July Disability Month
MediaDailyNews, Laurie Sullivan - Wednesday, June 26, 2024
July is disability month in the U.S., so Yelp introduced eight attribut ...
- Microsoft Expands IAS Ad Measurement Partnership
MediaDailyNews, Laurie Sullivan - Tuesday, June 25, 2024
Microsoft Advertising will expand its collaboration with global media measurement and optimizati ...
- Women Encouraged To Consider Electric Vehicles
Marketing Daily, Tanya Gazdik - Thursday, June 20, 2024
Women care about climate change and want to take meaningful action, sa ...
- Can Biden-Trump Debate Pack Viewers In With No Live Audience, Muting, Less Drama?
TV Watch, Wayne Friedman - Thursday, June 20, 2024
Viewers might see far fewer TV-ready zingers and "gotcha" moments. ...
- CPG Brands Score High Streaming, CTV Reach - And Lower Ad Frequency
Advanced TV Insider, Wayne Friedman - Tuesday, June 18, 2024
CTV platforms delivered lower levels of messages for CPG brands consumed ...
- Yahoo Launches First Ad Creative Platform, Princess Cruises Becomes Early Tester
MediaDailyNews, Laurie Sullivan - Wednesday, June 19, 2024
The Yahoo Creative platform, developed in partnership with Innervate, uses data fr ...
- Visa Grabs Performance - Whether Or Not They Admit It
Performance Marketing Insider, Laurie Sullivan - Tuesday, June 18, 2024
The power of small steps to make big things happen, for advertiser ...
- Mattress Firm Kicks Off 'Team Sleep Well' With Cameron Brink
Retail Insider, Sarah Mahoney - Wednesday, June 12, 2024
The WNBA rookie is helping the chain focus on sleep's role ...
- Beautyrest Reboots 30-Year-Old Ad for Brand Relaunch
Marketing Daily, Sarah Mahoney - Wednesday, June 5, 2024
Mattress giant Serta Simmons is going back to the basics of relevanc ...
- Study Finds Brand Plus Direct Mixes Drive Higher Snapchat Ad Return
MediaDailyNews, Colin Kirkland - Wednesday, May 29, 2024
A report based on insights from TransUnion and Dentsu analyzes whether bra ...
- Why Community is King: Q&A With Amrapali Gan
MediaDailyNews, Colin Kirkland - Tuesday, May 28, 2024
Amrapali Gan, founder of agency Hoxton Projects and former CEO of OnlyFan ...
- $1.4B Lost To Mobile In-App Ad Fraud In Q1 2024
MediaDailyNews, Laurie Sullivan - Friday, May 24, 2024
Some $1.4 billion was lost to mobile in-app ad fraud, per Pixalate ...
- When Enough Is Enough: How Marketers Can Determine Stop-Work Criteria
Email Insider, Ray Schultz - Thursday, May 23, 2024
Sometimes it pays to limit the number of changes to a campaig ...